In the age of the cloud and the software-as-a-service, it's hard to believe that physical software sales are still a thing. But it is, and for good reason, and it involves upscale boxes as well.
If we go back to the beginning of the internet, it was viewed as a vague but exciting prospect. Hard to pin down, specifically, but the unlimited possibilities were appealing to the entire world. And while that perception has changed over the years, the potential has grown into both positive and negative things. For every Kickstarter helping to save a life, there's a scammer waiting to pump bank accounts dry.
Software Upscale Boxes
So what does this have to do with why software is still sold in upscale boxes?
Well, a lot of people don't trust software they can't touch.
Their rationale is sound enough, and it's common enough for major retailers to continue to sell mostly empty boxes. They contain a download link and an activation code, since most computers don't have CD drives anymore. There's something comforting in the tangible for people. It builds trust. And adding in upscale packaging features makes it feel even more real and authentic.
While the boxes in the example to the side weren't empty, we used some of our top high-end packaging tips to create this project. Thicker chipboard and glossy lamination give it a sheen and weightiness that inspires confidence. Our classic magnetic box style seals the deal.
High Hopes for High End Boxes
High end packaging for software boxes isn't something that's going away anytime soon. While mistrust of online downloads is part of the equation, we know there's a lure when it comes to well-made physical box. Let us work our magic with your next software box project. Reach out to our team for creating your upscale boxes!