Creative agency Dedica Group produced the very unique product packaging set developed by The Fitness Guru, a Brooklyn-based personal trainer and gym presenting a new range of exercise equipment. The new product launch kit includes a range of products like towels, a dumbbell set, a gym bag a jump rope, and a water bottle.
“The brief for both product development and packaging design was to focus on and highlight a functional, retro feel that would appeal to urban professionals in Brooklyn and Manhattan.” The design highlights unusual hand drawn shapes and rich colors that stand out nicely against the natural texture and background.
The new product launch kit includes a range of products like towels, a dumbbell set, a gym bag a jump rope, and a water bottle packaged using two rigid earth toned handle boxes. The boxes are upscale, sturdy and communicate an eco-friendly message.