We’re reaching the back nine of 2015. It’s time to paint the shed, so to speak. If you haven’t had your finger on the pulse of custom packaging, now’s the time to catch up.
Earlier this year, Andrew Gibbs, well-known CEO of The Dieline, highlighted some of the trends in custom packaging. In an article written for the Creative Bloq, Gibbs points to 4 emerging hot spots in the world of package design:
- Visual authenticity – a revival of raw, freeform, or handdrawn graphics
- Luxury of less – subtle, texture-based iconography and design
- Ultra-pure – a simple, clean look, perhaps most notably used by Apple
- Bio-based – packaging that’s sustainable, or “environmentally responsible”
Are these trends mutually exclusive though? While Gibbs tends to point to these as separate entities, perhaps business owners can glean a singular lesson from this list. It would appear that clients and consumers alike are looking towards a clean and simple look. They are looking for transparency, integrity, and a product they can feel good about dispersing. Luckily these elements go hand in hand.
But make no mistake: these elements, though subtle and simple and interconnected, are still design choices. Turned-edge packaging, soft touch laminated surfaces, foil stamping and embossing are more important now than ever in establishing that clean, clinical look. And, more importantly, the quality in which these processes are completed needs to be sharper than ever. Making something look handmade is an overlooked artform. Looking sloppy and being sloppy are two different things–and yet immediately recognized by today’s consumer.