Anyone who has popped open a Pringles can in their lifetime knows that they can’t just eat one. But you usually know where the snacking ends- halfway through. That’s because with the traditional Pringles packaging, once you’re halfway through the can, you struggle to get your hands down there to grab more. Recently, some packaging solutions have been offered by a few
highly touted design firms.

Despite Pringles being a household name for over 40 years, most consumers view them as outdated namely because of the packaging. The brand is in need of an overhaul. The recent announcement that Proctor & Gamble is selling Pringles to Diamond Foods, what better time to speculate what Pringles might look like in the not-so-distant-future.

Package #1 by The Goldstein Group

This is a version of clamshell packaging that features an interlocking freshness seal which provides easy access to every chip. The oval shape of the clamshell reinforces the shape of the chip. In addition, hanging tabs were placed at the top of the clamshell for retail peg displays. Black is used to allow the flavor colors to pop.
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Package #2 by Zunda Group

This proposed packaging solution is ergonomic and functions with a simple twist of the bottom that raises the chips to the top of the new can. The lid on the package can double as a serving cup. Zunda Group also contemporized the iconic Julius character making him more animated and youthful.
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Package #3 by Little Big Brands

The goal of Little Big Brands was to give Pringles a fresh look while maintaining its heritage. The concept of this packaging design was to retain the classic cylinder shape while splitting it in half to eliminate the frustration of not being able to access the chips without cramming your hand down the can or tipping it. Both halves of the package have a duo-part lid made from PETG or polypropylene.
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Source: Brand Packaging


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