Thermoformed clamshells are one of the most versatile styles of packaging. Particularly for retail products because they can be shelved or hung in an area. While blister packs work well for smaller, lighter things, clamshells have more capacity for heavier items. This is because of their construction. 

How Thermoformed Clamshells Are Made & Used

We explained blister packaging as plastic that is heat-sealed onto a separate backing. Think of how eyeshadow is commonly packaged in drugstores: the compact is slightly open, allowing consumers to see the colors. But it’s held securely in place through the thermoformed plastic, and stuck to a piece of cardboard. This allows the customer to open easily from the back after purchase. 

Thermoformed clamshells are similar, but are one single piece connected with a hinge. Just like their namesake. They’re made in a vacuum-forming process, allowing for a tight-fit fastening and total transparency and protection for the products they contain. The main benefits include: thermoformed clamshells

  • Clear evidence of tampering. With the plastic wrap-around feature of clamshells, it’s easy to see when a package has been opened or if a product has been broken. This aids in quality control and also gives the customer a clear idea of what they’re purchasing. 
  • Increased customer satisfaction. We’ve all been in a situation where we purchase something, get it home, and realize that it’s not exactly what we thought. The color might be slightly off, or it’s a different size than expected. With thermoformed clamshells, customers can literally see the product from all angles. It allows them to be completely sure of what they’re buying, without any surprises or compromises on their part. 
  • Enhanced protection for products. The plastic, perfect formed and contoured to the product, acts as a shield during transport and rough handling. It keeps products safe, in place, and perfect for retail presentation.

Marketing Opportunities 

The fun doesn’t have to stop with the thermoformed clamshells. As a full-service facility, Minnesota-based Sunrise Packaging can help you create paperboard inserts (or other materials). These fit inside the clamshell, like the image above. It offers you another platform to enhance the product as well as bring in your branding and carefully-considered copy. 

Whatever your packaging needs are, Sunrise can create the perfect package for you. Contact us today!