What may look like your average plastic clamshell package, is a actually a revolution in plastic thermoformed packaging solutions. The clamshell for Allegra Allergy, was a trial packed that launched in October and the unique design has packaging manufacturers talking. The shape of the clamshell is an A, just like the logo, and the printed insert has a bold color scheme that stands out in the retail environment. The custom shape of the clamshell is new for the company, before they were using standard rectangular shaped packaging. Also, security features for the package include child resistance, tamper evidence, and an easy-to-open structure. For savers out there, the plastic clamshell can also function and a reusable case with a reclosable feature perfect for traveling.
Blog source: packworld.com