Have you ever seen a box or an advertisement that is covered with so many words, that you don’t know what to pay attention to?

An advertisement, or a package that has too many words may detract from sales.  Most people make a decision to buy something extremely quickly.  If a product, advertisement or package looks ‘too complicated’ it’s possible to lose buyers.

Words in advertising and in packaging should be short, to the point, and engaging.  A great example of this is the following:

This is a good example of wording because it tells the potential buyer, what it is, and what it does with a minimum amount of words.  It allows a buyer to make a quick decision.  There is nothing in this design that would make someone struggle to understand what the product is.

As you’re planning your next foray into design, consider using your words as minimally as possible for the greatest impact.

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