Marketing with Flashpad™ and USB: MIOX

This Flashpad and USB drive combination was made for MIOX Corporation, located in Albuquerque, New Mexico. An award-winning manufacture of on-site chemical generators, MIOX removes the transportation, storage and handling of hazardous chemicals.  With no project too large or too small, MIOX brings advanced water disinfection technology to multiple industries around the world. Their cutting edge hypochlorite generators and Mixed Oxidant Solution generators serve a wide variety of applications from industrial water treatment and cooling tower water treatment, municipal drinking water disinfection and wastewater treatment to oil and gas water treatment. For more information on their patented and cost-effective generators, visit www.miox.com.

Hmarketing with USB packagingere is where the flashpad comes into play! MIOX attends and exhibits at industrial conventions and events in order to bring in business and spread awareness of their products and services. They needed a way to promote MIOX before the event and drive traffic to their tradeshow booth. To educate conference registrants prior to the event, MIOX chose a custom Flashpad and USB flash drive to distribute as a pre-mailer to promote their booth. MIOX’s flash pad has a turned edge case and holds a custom flash drive that was preloaded with various brochures and a promotional video! Watch this video to learn more about MIOX’s on-demand chemistry!

This is the second time MIOX has used Sunrise Packaging for their promotional packaging needs. In the fall of 2012 MIOX used a Flashpad as a pre-mailer and were so pleased with the result that they are at it again! We can’t wait to hear the results! 

 

Here is the video that Miox included on their USB flash drive:

Display Packaging

custom turned edge displayWhether for point of purchase display or sales pitch presentation material, custom display packaging literally adds another dimension to your products’ visibility. By creating a display, you multiply your audience tenfold! However, with more exposure comes more responsibility. High quality displays have eye-catching graphic design as well as a sturdy construction. The display pictured here is a sample kit for a wood flooring company. The durable turned edge flat holds small samples of different wood floorings, and is capable of standing up to show the range of products available. The beauty of this kind of display is that it folds up nicely for travel.

Another display concern is visual aids or documents that accompany a sales pitch or explain the use and benefits of a product. Sure, a screen projector and slideshow would be ideal, but those resources are not always readily available or even cooperative! We have found that easel binders are a great solution for a travelling presentation. The video below shows a custom turned edge easel binder that stands sturdy on its own and displays documents for groups to easily view.

Turned Edge Packaging: Youtube Compilation

Here is the newest youtube video from us at Sunrise Packaging! Instead of having to peruse our photo galleries and actively search for packaging inspiration, we though it would be best to put together a compilation for custom turned edge packaging solutions made right under our roof in Blaine, MN. Ranging from impressive sales kits, high-end retail boxes, to small USB packaging solutions and three ring binders, this video shows our capabilities as a custom packaging manufacturer.

Take a virtual tour of our turned edge packaging products. All of the projects you see in this video were custom made for each respective client and purpose. Whether these boxes hit the retail shelves or are simply for internal sales teams, the boxes, binders, and cases you see here are all rigid with custom graphics and other appropriate features (like foam inserts or a custom formed tray). For more in-depth product videos, visit our youtube channel or simply search: Sunrise Packaging, Inc.

6 Ideas to Engage Customers in your Small Business

Working for a small business can have its challenges when it comes to engaging customers with you and the business. However, when customers do become engaged with your small business the benefits are very valuable.

Use Facebook to Show them some Love
Engage with your customers via social media such as Facebook! Facebook is an excellent social platform to recognize a customer. Many people are on Facebook and they will appreciate the public recognition that you give them.

Put Money in their Pockets
Connect your customers to businesses you think will benefit them or that could use them. There is no greater compliment than referring somebody to their business. Your customers will appreciate that you want to help them.

Call them
By keeping in contact with your clients, you are continually developing a working as well as a personal relationship with them. A one-on-one phone call is engaging and can very beneficial to you and your company.

Use YouTube
YouTube is an easy and inexpensive way to create a fun and engaging experience between you and your customers. Upload videos of you and your team doing creative things such as featuring the services of your company.

Make Yourself Accessible
Make sure that you are accessible to your clients. People like to know that they can get a hold of you whenever they may need you whether it be by phone or email. Clients do not want to feel as though they are taking to somebody they can never get a hold of.

Spotlight Customers
Give your customers the recognition they deserve. If your customer sees that you have taken time to mention them in a blog post or on your webpage they will appreciate that you have taken time to speak about them and what is happening with their company. It will also make them feel more engaged with you and the company. 

The Social Media Platform

Social media has encompassed our world and lifestyles. Not only is social media used for personal reasons, but now businesses have put their mark on social media. Marketing via social media is a great way for businesses to get connected with a vast amount of people at the same time. It creates communication among consumers and has the potential to attract new ones. One of the main benefits of using social media is that it is free and easy to use. All you basically have to do is create a profile and let the marketing begin! Keep in mind that content is key to having a successful social media campaign. If your content is not interesting or useful, you will have no luck with social media.

Social media allows you to share, network, publish, and discuss. Although social media has these benefits for businesses, it is hard to decide which ones to use. There are so many social media outlets to choose from that it can get confusing. Let’s take a look at the most popular social media networks and what benefits they provide.

LinkedIn: LinkedIn sets the stage for networking with business professionals. It allows you to personally brand your business and market yourself to others within your industry. It is also a great outlet for providing knowledgeable content that informs and educates users. Lead generation is the most valuable outcome of using LinkedIn.

Facebook: Facebook has more than half a billion users, making it a great way to share a message and reach a large amount of people simultaneously. It opens up a communication portal and creates social interaction. Facebook works great as a promotional tool. You can promote your products, services, and events to a mass audience, giving your business the opportunity to expand. Frequent and interesting posts will help to keep users attracted to your business.

Twitter: Twitter is your outbound messaging tool. It consists of tweeting 140 characters or less messages to users. These tweets are short and concise, creating a social buzz. This buzz creates interaction with users. While you are tweeting it exposes your business and brand, and then you get to hear who is talking about you and what they are saying. Twitter is all about listening to others through feedback.

YouTube: Known as the largest video sharing community, YouTube is also a marketing and advertising tool. It gets an informative and positive message right in front of existing and/or potential customers. Creating and sharing a video on YouTube provides the opportunity to share knowledge, market products, show off expertise, and connect with users. Videos that are compelling and entertaining will catch the attention of users, also creating interaction for your business.

What is Turned Edge Packaging?

turned edge boxes_turned edge packaging examples

 

Turned edge is a manufacturing process by which a paper or foil material is tightly wrapped around rigid chipboard, sealing the edges. The result is packaging that resembles a hardcover book. A turned-edge or casemade box gives products an upscale presentation at retail, adding remarkable value by presenting the product as a keepsake. The promise of future storage that is both attractive and functional is essential to marketing.

Boxes

Custom boxes are a great fit for turned edge packaging. The strong visual appeal coupled with the durability that rigid chipboard offers, make turned edge boxes an integral measure in the battle to stand out at retail.

Binders

Much like a book itself, custom binders are staples among office supplies. Turned edge binders have the look and feel of a hardcover book and are an impressive alternative to the standard 3-ring binder. Gives an extra edge to presentations and meeting notes, or creates a lasting binder for instructions and training manuals.

Permavue

These turned edge cases are excellent for showcasing unique and creative designs. The turned edge albums have many options like adding folders for discs and promotional materials. They are also light in weight, making them suitable for direct mail purposes.

Slip/Slant Cases

Used for everything from storing magazines to creating collectors editions of books and DVDs, slip cases and slant cases are also great for organizing program materials, periodicals, marketing mailers, and office papers.

Game Boards

Board games are one of the first experiences people have with turned edge products. A quality turned edge board is a standard in the board game industry. Children and adamant adult gamers alike require a durable game board for repeated play and display.

Media Packaging

Turned edge media packaging contains thermoformed trays that are strong and durable, making them ideal for sales kits, multimedia kits, audio books, and promotional materials. They can range from holding one CD or DVD or an entire set of product materials.

Turned edge is unique in that it has an array of customization possibilities. The options include offset and screen printing, foil stamping, embossing, and debossing. There are also many foam shape and size options as well as the use of thermoformed trays. Turned edge works with a variety of materials. From standard paper to suede to linen, there’s a vast amount of materials to choose from. Turned edge packaging can also come in a variety of shapes and sizes that fit whatever a company has in mind.

At Sunrise Packaging, Turned edge packaging is our specialty. This process provides durability, versatility, and the a stand out presentation that stays ahead of the competition. The upscale look turned edge packaging possesses gives a product a unique and creative look.

For a closer look at the turned edge process, see our video for our experts in action!

 

Inbound Marketing Overview

Traditional marketing has been centered around companies taking action to initiate a conversation, meaning companies are focused on finding customers. This is done by sending out a message to an audience through TV commercials, print ads, and cold calling. This form of marketing is called outbound marketing and it is starting to lose its effectiveness. We now have technologies like spam filtering, caller id, Tivo, and other measures to block out these outbound marketing techniques. It is also costly to create outbound marketing messages and difficult to track how successful or unsuccessful the campaign was.

We live in a world where things change everyday. Even the way we market has changed immensely. We have turned away from our traditional forms of marketing and have adapted something different called inbound marketing. This new form of marketing is centered around being found by customers. Companies that participate in inbound marketing take the stress of hoping the money they spent on expensive ads will somehow attract some new customers. Companies using inbound marketing utilize techniques such as writing a blog, creating a YouTube video, and constructing a presence via social media to draw customers in.

Inbound marketing is an efficient way to attract customers. It is less costly than outbound marketing, especially since many social media outlets are free to use. It also allows for more accurate targeting. Instead of sending a message to a large amount of people, inbound marketing allows messages to be formed specifically to certain people that you want to hear the message. The secret to a valuable inbound marketing campaign is through content and communication. If a company focuses on useful and confident content, people will find it and like it. Communication is also key to creating a conversation with potential customers because it could turn into a beneficial business relationship.

A History Lesson in Marketing

Marketing is an activity and process for creating, communicating, delivering, and exchanging offerings that have value. It is how products and services gain a voice for customers, clients, and businesses to know they exist. Marketing is an aspect of business that has been around for many years. Have you ever wondered how it all started though? Marketing is based on the technologies of the era, because those technologies is how marketing messages were pushed through channels. Technology has evolved rapidly and continues to change everyday. We have things like social media and Internet today that is a must use tool for marketers, but it didn’t start out that way.

If we take a step way back to the Stone Age, messages were communicated by cave paintings and carvings. Since then, our lives started to evolve and stepping towards advancement. The Renaissance Era in the 15th century produced learning and research as we stepped out of the Dark Ages. We then entered the Age of Discovery, and in 1450 is when things started to change. The Gutenberg press was created, allowing for type to be movable, which is where mail order catalogs got their start. The Industrial Revolution in the 1800s increased demand for manufacturers to market their goods. The 1900s helped develop the marketing concept as science and technology started to change. Competition, communication, advertising, and branding become key factors in business. The focus on selling also grew. Direct marketing surfaced in the 1950s and telemarketing in the 1970s.

The 1990s were characterized by the boom of the Internet, which led to a vast amount of marketing platforms. The early 2000s sparked the launches of Wikipedia, Apple iTunes Store, and Gmail. YouTube, Facebook, and Twitter followed. Today we are in the midst of the social media and mobile era. How ironic is it that we started out writing on walls to communicate and now we continue to do just that only not literally this time. The future holds potential for more advances in technology, which will be interesting to see what will happen next.

Marketing Via YouTube

YouTube was developed by Chad Hurley, Steve Chen, and Jawed Karim in 2005. Since then it has become the second largest search engine behind Google. YouTube offers an array of different things, from music videos and commercials, to even the keyboard cat, YouTube has something for everyone. But did you know that YouTube is a helpful marketing tool? It is not obvious why a video sharing site would benefit businesses through marketing, but in fact marketers can utilize YouTube to distribute content and messages to consumers, hoping to inform or attract them to a product or service.

YouTube is a great way to give a business a presence online. Social media outlets like Facebook and Twitter are a available to create a presence online, but why not expand that by using YouTube and allowing users to literally see information. One of the great benefits of YouTube is that its free, meaning it won’t hurt a business to try it out.

Here are 5 other benefits YouTube offers for marketing purposes:

1. YouTube never sleeps: A user is able to access YouTube at anytime, which means a marketing message will always be available for people to see.

2. Watching vs. reading: We have grown into a technologically advanced society as technology seems to change every time we blink. We have now become conditioned to use our eyes more. We tend to rather watch something than read something.

3. High traffic: Millions upon millions of people visit YouTube daily. These people become potential viewers fora marketing message you may have. Since traffic is so high for the site as a whole, potential traffic for a particular video increases.

4. Personality: Some companies have no personality or you can’t put a face to a name. YouTube allows to give a business a face and lets users know that it has a soul. It shows that there is a personality behind the company profile and allows users a chance to really get to know who you are and what you do.

5. Versatility: YouTube is a very versatile tool for marketing. There are many possibilities of uses and it allows for creativity to surface. YouTube can be used to demonstrate a product, create brand awareness, or promote something new. There is no limit to what a company can do using YouTube for marketing.

YouTube has grown into a popular site that is no longer just a video sharing outlet, but a search engine as well. It is also a place for marketers to be creative, allowing a company to come alive.

Sunrise Packaging has just debuted on YouTube. Check out our video!

Video Link

 

Are You Ready For Some Advertising?!


Super Bowl number 45, the biggest TV event of the year, is only a little over a week away. As we are preparing our parties and getting our adrenaline going for the big game of the year, we are also getting psyched for all of the commercials. Those 30-second attractions that we all look forward to are already underway and totaling over 45 minutes worth of advertising. The average cost for a 30-second spot is about $3 million, meaning companies are making a big attempt to put out the most innovative and exciting commercials possible. Social media is also participating in the Super Bowl, making ads last longer than 30 seconds. Companies are using Facebook fan pages and Twitter to continue the advertising, as well as using YouTube to replay the commercials.

Car makers are dominating the line up this year, but favorites like the E-Trade baby and the Anheuser-Busch Clydesdales are back to hopefully make an impression on viewers. Some advertisers who cancelled appearances in the past couple years are back to regain attention. GM is hoping to draw people into Chevrolet and PepsiCo is planning seven commercials this year. Movie trailers will also be seen during the Super Bowl. Paramount will be promoting upcoming releases such as Rango, Transformers: Dark of the Moon, Kung Fu Panda 2, and Super 8, while Disney will be promoting the next Pirates of the Caribbean and Cars 2, and Warner Bros. will be promoting Part 2 of Harry Potter and the Deathly Hallows. Pizza Hut will make their debut this year as they try to reel in some extra sales for the game. GoDaddy will be present during the Super Bowl as they will reveal their new GoDaddy girl. Doritos, Best Buy, Motorola, and Snickers will also be making appearances in the commercial lineup.

So on February 6th, get the snacks and drinks ready for an eventful night of football and commercials!