When making packaging decisions for retail products, there are a lot of factors that come into play, and many important things to consider. Custom plastic thermoformed packaging comes as no exception. In order to have an all around quality packaging solution, it needs to be protective and practical while simultaneously marketing your brand and product. Protection and practicality go hand in had for custom packaging solutions. In order for a plastic blister pack or clamshell to properly serve its purpose, it needs to insure that the product is safe in shipping, that it is tamper proof in-store and can therefore be purchased and put to use! Simplicity is also a key component of quality packaging. Many times with plastic clamshells and blisters, shoppers find it difficult to actually access the product that they just bought! Create a design that offers protection but can also be easily opened in the household- there are a few tricks out there to open difficult plastic packaging, many of which come with a bit of risk. Finally, use packaging to your advantage by adding value to your in-store presence. You worked hard on making the packaging design, now make it work for you. Incorporate your marketing message and branding strategies when you design artwork, tooling, and more!
One of the most robust retail packages, a thermoformed clamshell is a full plastic shell that encases a product and is sealed at the edges. Along with trapped and full card blister packs, these plastic packaging solutions offer protection and display simultaneously. Choosing the right plastic package should be determined by product, placement, and targeted consumer. Learning about the consumer biases that are prevalent among retail shoppers is extremely important to selling your product. For example, many consumers prefer not to purchase products in plastic clamshells due to the difficulty that is associated with opening the item. However, these preferences are often specific to the situation. Some product categories with secure packaging like plastic clamshells are sometimes seen as high value products that need the extra protection, and therefore worth the retail price.
At Sunrise Packaging, we use a combination of vacuum and pressure forming when we manufacture thermoformed plastic packaging products. Thermoforming simply refers to the application of heat to thermoplastic in order for it to take the shape of the mold, however there is much more to it than that. That is where a vacuum forming process comes into play. Mostly used for parts with shallow depth, a vacuum is used to assist the plastic material into the mold so it can be thermoformed evenly. A tool called a plug assist is also used and pressure is applied, which is where the term pressure forming comes from. If only one of these methods are used, the plastic is at risk of bunching up and creating an inferior product.