Redefining CD Case Packaging With Flashdrives

The reign of the compact disc has passed, but CD case packaging has a little more staying power. 

CDs made headway as more and more homes started buying their own personal computers. They were sleek and shiny, a big step up from the formerly prevailing floppy disks. But like anything, they’re prone to a host of inefficiencies. Quickly scratched. Fragile. Security easily overwritten.  Not a lot of real estate on the disc itself for branding or information. This made their packaging all the more important. Whether a company utilized the standard flip style, a sleeve or something else, this custom packaging protected discs from potential danger. It also created an attractive storage option, not unlike books on a shelf. 

Flashdrives and custom USB drives entered the scene next, and their ease of ease and relative durability have brought them to usurp the place previously held by CDs (and will the cloud trump the convenience of the USB drive? Not until Internet access is stable and accessible everywhere, methinks). But flash drives have more in common with CDs than you might think. While USB drives step it up in most areas–storage, security, accessibility–they can also be fragile with little space for branding on the device itself. That’s why Sunpack created something just for custom flash drives, similar to  CD case packaging: the FlashPad.

College Bound FlashPads for university recruitment, acceptance letters with hard turned edge binding and offset printingCD Case Packaging, Re-Imagined

The old adage holds true: if it ain’t broke, don’t fix it. FlashPads utilize the familiar CD case packaging style, down to the flip-open cover. But inside, users don’t find a reflective disc, but a foam insert molded to snugly fit a personalized flashdrive. The USB drive can hold whatever information you want to share. The packaging does the hard work of attracting the user in the first place. 

Your custom FlashPad can utilize nearly all the high-end elements we use in boxes and other types of packaging.  Virtually any aspect can be customized or personalized to your company, and any senses you wish to engage.  Let their fingers glide over soft touch lamination with raised embossing. Their eyes can take in the vibrant design and sleek packaging. 

…and that’s all we can really do from our end. If your organization really wants to find ways for taste, smell or hearing to be part of the package, dive in!

Something Old, Something New

While the FlashPad riffs off classic CD case packaging, it brings up to a new level of accessibility. Many newer laptops don’t have CD drives anymore. Flashdrives are becoming the de facto way to share information. 

And our options for packaging don’t stop with the FlashPad. There’s another, sleeker option that works well for more than just customized USB drives (business cards, bottle openers, and more are just a few things that the insert can be molded to fit): the FlashPad Wallet. Mimicking a bifold or trifold wallet closure, the Wallet is a slightly smaller and more compact option. 

Neither of these to your liking? Contact our sales team to start from the ground up for totally customized USB boxes

Goodbye High School, Hello Welcome Kit

Springtime is more than a season of new beginnings. For those completing high school, it’s the season of gowns, tassels, and warm cheese at graduation parties.  As the class of 2016 leaves high school behind with literal ‘Pomp and Circumstance,’ college becomes the next new frontier. Things just got real, so to speak. The excitement of getting accepted to a university might be slowly replaced with fear of the unknown. After all, for many kids, this is the first time they’ve left home for a sustained period of time. They might not know anybody, and they’ve just said goodbye to the friends and classmates with whom their entire social circle has comprised of up to this point. This is the perfect time for the freshman student experience folks to kick in, and send the welcome kit.

welcome kit from the University of NebraskaWhat’s a welcome kit?

Glad you asked. A welcome kit is the introduction to the institution. It might be sent all at one time, like opening a giant, college-themed gift, or it adopt a more just-in-time model where accepted students learn more gradually, and at times which it makes sense to perform actions like completing the FAFSA, registering for classes, things like that. However, while the materials should be helpful and informative, they should also impart the core values of the institution.

 

In this example (recently created for the University of Nebraska – Omaha), newly-accepted students received a small, pocket sized folder, welcoming them to the institution. Note that it identifies them as a student by associating them with the university’s mascot and iconic red and black. The die cut cavity inside is a key-shaped USB drive. On the USB drive are materials that might have formerly been printed out. A new student guide, checklist, things that previously cost the institution a pretty penny in paper, ink and postage, now condensed into a keepsake package.

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welcome kit from the University of Nebraska

This folder kit not allows the institution to save money (and not a few trees in reducing paper), but also helps guide the new Maverick a bit more. By placing materials on the USB drive, you can highlight certain things digitally where, in paper, it wouldn’t be possible. As the incoming class are also digital natives, this way of accessing information is more natural to them. It also provides the institution the opportunity to share things with the student in a way that meets their preferred learning style: reading, listening, and/or watching.

Some might feel like the tangible element of receiving a packet in the mail is lost, and that valuable real estate for information-sharing is cut down. I would counter that argument by looking at how Nebraska optimized the back of the folder kit with all the different ways to keep in touch with the institution (social channels figure prominently).  The design is done in such a way to enhance the presentation of the package, and not detract from it. Sunrise takes pride in crafting a box design that fits the needs of the customer.  This style–a trifold–could hold a variety of things.  Coins, gift cards, USBs are just the tip of the iceberg.

And isn’t that what going to the university should be – just the tip of the iceberg?

The Staying Power of Flash Drive Packaging

Fact: FlashPads Get Opened.

 

Our exclusive USB flash drive packaging is the hybrid of a custom box and an informational pamphlet, with a splash of business card thrown in for good measure. A stylish combination of turned-edge printing and soft-touch lamination that makes every FlashPad feel like a gift. Something worth saving. And that 1-2 punch of hardcover and binding ensures people are enticed to open the FlashPad and see what’s inside. A little mysterious, a little dapper. Sort of the Jon Hamm of trade show takehomes.

Giftcard packaging giftpad for gift cards packaging and credit card packaging and flash drives

But being a better business card is just the tip of the iceberg for our USB flash drive packaging flagship. You’ve seen what they can do for ebooks, and even universities. That’s the easy choice. With a loaded FlashPad, you’ve already chosen to give your potential client/enrollee/buyer a customized flash drive–that’s the gift that keeps on giving. More space? Who doesn’t need that in their life. But let’s go one step further, shall we? The FlashPad got the door open, now let’s get a foot in there.

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FlashPads are memorable and functional. Check and double-check. But our custom pads do more than just secure a flash drive. Pads can come in just about any size, and hold just about anything you want to include. We recently made custom pad for the Minnesota Vikings that held not only a piece of their old stadium, but an iPad too! Obviously that was a pretty custom project. And if you’re trying to make the trade show rounds, I’m not saying include an iPad in every giveaway (although that would certainly make a splash) but there are ways that you can give your FlashPad a little more staying power. As long as you’re up for thinking outside the box, so to speak.

 

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How about using the diecut foam insert to include a coupon. In fact, why not just make the FlashPad itself into a coupon! A tear-away tab with a 10% discount? A request-a-quote form that can be mailed back? All possible! What’s that? You have an exclusive link preloaded on the flash drive that brings them to a special coupon on your website? Boom! The easier you can make it for your client to get in touch with you post-show, the better. And in terms of functionality, the FlashPad is like a Swiss Army Knife compared to a pamphlet or brochure. Heck, you could include a Swiss Army Knife if you really wanted.

 

Or how about a sample? If there’s one thing we in the luxury packaging world know, it’s that tactile goes a long way. Maybe you’re a materials processor with a new polymer to show off. Or a recycling representative that wants to show what post-consumer waste can become. At Sunrise, we’re uniquely suited to include thermoformed compartments on just about anything we make. A mineral sample, seeds for planting, a stone swatch for countertops? Go wild!

 

 

The FlashPad is about more than the flash drive.

Are you getting the picture here? Plenty of exclusives can be added to your personal packaging solution to add value and get your business remembered. Bottle openers from liquor reps, nail clippers from a salon–

 

I literally can’t stop thinking of ideas. But I better save something for next time. Until then…

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Creative Software Packaging for Developers

The FlashPad (n)

1. The premiere software packaging solution for anyone trying to take something mundane and make it pop.

 

You know, like a flash drive. Want to give it a real stage presence? A bit of pageantry goes a long way when you’re trying to stand out among competitors, or even just be remembered. The Flashpad fits that bill, while retaining the functionality we’ve grown to love about personalized packaging.

 

I’ve mentioned before how custom USB drives driving business as an alternative to the business card at trade shows. They are a fantastic, reusable asset that puts your company’s name at the fingertips of a potential client on a daily basis. There’s no better marketing tool than an asset that has multiple purposes. What began with a square of paper, became a pen, and now ends with a veritable digital portfolio, smaller than both its predecessors and infinitely more functional.

credit card drives primed for custom software packaging from sunrise packaging

But what if you dwell in a world where customized flash drives are the currency of the realm. A techie business, where you are literally swimming in a pile of flash drives. Water water everywhere and all that. Certainly there must be a way of standing out in that domain, right?

 

The FlashPad should be a go-to for any up-and-coming software developer or game designer. Why? Because if the bulk of your work exists within the walls of a computer, there’s not much to hold onto in the real world. Believe it or not, seeing is still believing, even in the online era that we live in. Trade shows, conventions, and business expos are still relevant outlets for new products, digital or otherwise. And custom flash drive packaging still makes the difference.

 

If you’re a software developer, maybe you have great new antivirus product. Now, you can fish for leads online, hoping that a pop-up catches someone’s eye and brings them back to your site for a download. But we all know where pop-ups end up. And do you really want your antivirus program associated with a pop-up? I don’t know know about you, but every helpful piece of software I’ve ever downloaded has come from word of mouth.

 

I’ve said it before, and I’ll say it again: not everyone opens an email, but everyone opens a FlashPad. The same can be said of a pop-up. But chances are you won’t immediately close a FlashPad the moment it appears.

FlashPad_and_USBdrives_for_software_packaging

In fact, it’s just the opposite. Like an intriguing book, or the compact disc (in it’s prime), curiosity will drive your potential client to open your sharp software packaging. And with a FlashPad, it will be a memorable experience, complete with images, text, high-definition graphics, and a diecut foam insert housing your flash drive. Consider the FlashPad a preview of what’s to come when they plug in your USB drive.

 

 

So how can software packaging help exactly? Well, a plug-and-play jump drive loaded with your software demo is that much closer to being downloaded. An indie game delivered in a classy, flip-open binding on a flash drive is that much closer to being played. Not only are you providing your potential user/gamer/customer with the ability to get started quicker, the FlashPad offers you the luxury of including other materials. A pen, a stylus, a keychain, even a good old fashioned business card if you’re feeling nostalgic. Why pick and choose what to include when you can store it all in a clean, organized display.

 

It’s like a mini trade show in the palm of your hand!


 

5 Ways to Get Noticed with Custom Flash Drive Packaging

 

Everybody knows how cool flash drives are, right? USB drives have taken data storage to the next level. But what if I told you there’s still another level? A way to make your flash drive more than a flash in the pan. A way to make your jump drive jump higher. A way for your thumb drive to get a thumbs up.

 

It’s Called Custom Flash Drive Packaging.

Standard Foam insert inside of custom flash drive packaging flashpad

 

More specifically, it’s called the FlashPad™ and it’s crazy versatile. It’s a way to take your flash drive from typical trade show SWAG to memorable marketing tool. A way to make your fledgeling business shine, or give your old dog some new tricks. Custom flash drive packaging is the hybrid of an informational pamphlet and an email blast campaign–except, unlike most of those, this one will get opened, interacted with, and (most importantly) remembered. Coolest of all, the FlashPad™ has a die-cut foam insert tailored to your specifications–so a flash drive is just the start of what you can include.

 

Here’s a quick look at 5 ways you can ride the crest of this trend. Go ahead and read’em. These ideas are on the house.

 

The Modern Mixtape

You remember making a mixtape or CD for someone back in the day? And you juuuuuuust could not fit that one last song on there? Frustrating. Now imagine that on a global scale. Say you’re a garage band. You’ve played a few gigs around the neighborhood but you’ve dreamed bigger. You want a record deal. The Big Time. What are you going to do? Send out a CD, scribbled on with a Sharpie? Congratulations, you’ve given a record producer a new coaster. A perfect garbage can frisbee. But a personalized USB drive, dressed to the nines in custom flash drive packaging, shows you’re serious about making it big. A sharp, professional look. A mockup of your debut album, complete with a legible track list. Images of your band rocking out under the bright lights of your favorite venue. And, best of all, a preloaded thumb drive with all your songs.

 

Consider: going with a guitar-shaped flash drive. Maybe include a pen too for signing your contract.

 

The Better Business Card

If you’ve ever been on the business end of a tradeshow, you know how tough it can be to make an impression. You’re lucky if you get a couple minutes one-on-one to wow your potential client. More often than not, though, your pamphlet ends up lining a SWAG bag or someone just grabs your pen and vanishes. If only you could make that pen tell that person about your great business the next time they use it. With custom flash drive packaging, you can do one better: you can show instead of tell. The FlashPad™ becomes your pamphlet, complete with all the visuals and bullet points you love. And inside? Your talking pen: a personalized flash drive loaded up with instructional materials, your last office newsletter, videos of your product, and a shortcut to your website. Swish.

 

Consider: making your better business card look like an actual business card. A customized Credit Card Drive has that traditional look and slim design with all the functionality of a flash drive.

 

The Portable Portfolio

This isn’t the 80s where you can stumble into an interview with a goofy tie and cardboard box of rolled posters. Well, maybe you can pull off the goofy tie, but if your professional portfolio looks like you just got kicked out of your house, you’re in trouble. Now imagine being a graphic designer or an architect and strolling into that interview with a digital portfolio all presented in sleek, attractive custom flash drive packaging. Right off the bat, a customizable FlashPad™ printed with your designs is putting something visual and interactive into their hands. Or maybe you’re a wedding photographer hoping to show off your prints without the glare and bulkiness of a proof book.

 

Consider: putting your digital folder in a folder-shaped flash drive. Now that’s just cute.

 

custom shaped flash drive for custom flash drive packaging

 

The Autographable Ebook

I’ve mentioned this one before, but frankly, it’s a good idea. If you’re an indie author, you probably don’t have a lot of hard copies of your book lying around. And if you’re an author that dabbles exclusively in e-books, then you probably don’t have any lying around. But let’s say you hit it big with a monster e-seller. Somebody’s going to want you to autograph your book. Now if you’re a real smooth talker you might be able to take a permanent marker to their Kindle. Or if you’re a real fine handwriter, you might be able to inscribe the flash drive loaded up with your ebook files. But, if you’re smart, you’ll have a mockup of what your hardcover book would look like (in custom flash drive packaging form, of course). Sign that baby up and drop the mic!

 

Consider: Know who else thinks it’s a good idea? Only Hugh Howey, the guy that changed the face of ebook publishing FOREVER. See how custom flash drive packaging worked for him here.

 

The Standout Software

Scenario: You’ve just invented the most life-changing software of all time. Maybe it’s the ultimate pop-up blocker or the greatest pay-to-play app of all time. Now how are you going to get people to use it? Are you going to hit up Comic-Con with a little square of paper with your URL printed on it? Heck no! Load up a flash drive with a digital demo and secure it in some sleek Silicon Valley-style custom flash drive packaging and get some results! Don’t forget links, concept art, and screenshots!

 

Consider: making your FlashPad look like an old floppy disk. Because nostalgia.

 

custom flash drive packaging to look like floppy disc, flash pad, usb drive, diecut foam insert

 

All great points, I know. The standing ovation isn’t necessary, really. But all jokes aside, custom flash drives and packaging really do make a splash. They’re like a Bat Symbol for your intellectual properties. And in all cases, they give your potential producer/client/boss/whatever a smart, memorable asset. One with your name on it. And far more reusable (and professional) than any novelty whistle.

Marketing with Flashpad™ and USB: MIOX

This Flashpad and USB drive combination was made for MIOX Corporation, located in Albuquerque, New Mexico. An award-winning manufacture of on-site chemical generators, MIOX removes the transportation, storage and handling of hazardous chemicals.  With no project too large or too small, MIOX brings advanced water disinfection technology to multiple industries around the world. Their cutting edge hypochlorite generators and Mixed Oxidant Solution generators serve a wide variety of applications from industrial water treatment and cooling tower water treatment, municipal drinking water disinfection and wastewater treatment to oil and gas water treatment. For more information on their patented and cost-effective generators, visit www.miox.com.

Hmarketing with USB packagingere is where the flashpad comes into play! MIOX attends and exhibits at industrial conventions and events in order to bring in business and spread awareness of their products and services. They needed a way to promote MIOX before the event and drive traffic to their tradeshow booth. To educate conference registrants prior to the event, MIOX chose a custom Flashpad and USB flash drive to distribute as a pre-mailer to promote their booth. MIOX’s flash pad has a turned edge case and holds a custom flash drive that was preloaded with various brochures and a promotional video! Watch this video to learn more about MIOX’s on-demand chemistry!

This is the second time MIOX has used Sunrise Packaging for their promotional packaging needs. In the fall of 2012 MIOX used a Flashpad as a pre-mailer and were so pleased with the result that they are at it again! We can’t wait to hear the results! 

 

Here is the video that Miox included on their USB flash drive:

New Youtube Video! Flashpad™

Here is the newest youtube video from Sunrise Packaging, Inc. featuring the popular customizable Flashpad™. This product is perfect for promotional giveaways and event marketing. Economical and simple to manufacture, this package is sure to add shelf presence to anything you put inside. Get custom USB flash drives from us too, and we can even fulfill your order. Watch the video below to see how versatile this simple and professional packaging solution can be!

Turned Edge Packaging: Youtube Compilation

Here is the newest youtube video from us at Sunrise Packaging! Instead of having to peruse our photo galleries and actively search for packaging inspiration, we though it would be best to put together a compilation for custom turned edge packaging solutions made right under our roof in Blaine, MN. Ranging from impressive sales kits, high-end retail boxes, to small USB packaging solutions and three ring binders, this video shows our capabilities as a custom packaging manufacturer.

Take a virtual tour of our turned edge packaging products. All of the projects you see in this video were custom made for each respective client and purpose. Whether these boxes hit the retail shelves or are simply for internal sales teams, the boxes, binders, and cases you see here are all rigid with custom graphics and other appropriate features (like foam inserts or a custom formed tray). For more in-depth product videos, visit our youtube channel or simply search: Sunrise Packaging, Inc.

USB Flash Drive Packaging

From boxes to binders, we create unique custom packaging solutions for a wide variety of products and marketing materials. One of the most popular and convenient ways to promote a brand has been with the distribution of USB drives or webkeys with company information and landing pages. In order to extend the device and give it a little more weight, creative packaging solutions can add value to promotional giveaways by attracting more attention and staying on the radar of the recipient. Our customizable Flashpad and similar products have been proven to be economical to produce, simple to setup, and valuable to marketing efforts. By incorporating turned edge materials and manufacturing, the final result channels the look and feel of a hard cover book and is uniquely tailored to its designated brand message.

Custom Die-Cut Foam

All of the packaging solutions pictured above vary in construction and purpose, yet they all have one thing in common: die cut foam. From a Flashpad-like case for USB drives to Netbox and even large-scale product demo kits, die-cut foam cavities are extremely presentable and versatile. Create any size, shape,and color foam insert that specifically holds your product and complementary items. Foams are available in a wide range of densities as well, so depending on the amount of cushion or protection needed, you can choose a foam that fulfills your needs and fits your budget. The possibilities that accompany custom packaging manufacturing are vast, and its details like foam inserts, foil stamping and custom print that can really come together to create a cohesive piece.