Software Packaging Case Study

Software packaging can be an ambiguous term. It might refer to how files and resources are digitally packaged together, or a suite of applications, like Microsoft Office. As a packaging company, you can probably infer that we mean it in the most literal sense. However, we do take inspiration from the other meanings of "software packaging."

When it comes to creating packaging for software, Sunrise usually turns to the FlashPad. It's a hybrid style of packaging that brings together multiple elements. It can work as a display kit, a pamphlet, an advertising piece, and of course, a container for products. The small, compact size lends itself well to custom USB drives, key fobs, business cards, anything that can fit within the parameters. 

Sunrise Packaging recently worked with Psychology Software Tools to create packaging for their E-Prime 3.0. Here's how they made the FlashPad their own.

Software Packaging for Your Business

In this example, Psychology Software Tools already had a designer on hand to create the design. Note that if you don't, we're happy to help!

We worked with their designer to get the right specifications and share best practices. Once the design was proofed and finalized, Sunrise got to work assembling the custom packaging solution.

After printing the wrap, we laminate it to give it a shiny finish. Other options include a matte finish, or a soft touch finish.  

The pieces are then cut and wrapped around the FlashPad hard backing, providing support and security to the products. Then the liner, or the inside of the packaging, and the foam. Finally, the product is boxed up and shipped!

As you can see from the video, these FlashPads are fully customizable in almost every way. We've created these as marketing pieces for organizations ranging from colleges to real estate brokers. They're a versatile packaging style that we create with love in Blaine, Minnesota!

FlashPad Love

Check out more examples of one of our favorite packaging styles, the FlashPad. And when you're ready, contact us to create a customized software packaging solution for your organization!

Custom Pads in Action

This time of year seems to bring out the best in people. We're inspired by the holiday season to give more, volunteer more, and appreciate what we have a little more. And when we get to create custom pads for an organization that literally embodies these sentiments, like the Salvation Army, it drives that point home even more. 

For an organization with the relatively simply tagline of 'Doing the most good,' the Salvation Army as an organization is anything but simple. Pursuing a mission of meeting human need without discrimination since 1865, they're done a lot of amazing work: 

  • Assisting around 25 million Americans every year
  • Serving 128 countries around the world
  • Comprising of over 1.5 million members (officers, soldiers, and adherents)

You've undoubtedly encountered a Salvation Army volunteer or two ringing bells outside businesses to get donations. But donating your spare change while hurrying out of the grocery store isn't the only way to help the organization. Planned giving is a major source of funding. To attract new donors in this digital age, the Salvation Army knew they had to move past the analog style of a brochure. Custom pads are the perfect option.

Custom Pads for a New Age

Sunrise Packaging custom pads are sleek, booklike boxes. We use a heavy chipboard for extra impact, and a custom foam insert to hold contents in place. They're the perfect option for a variety of products, from loyalty cards to medical devices to flash drives. 

When it comes to the Salvation Army project, their needs are focused on marketing to planned giving donors. The tailormade foam cavities can hold a pen and a USB drive. The drive contains necessary information on how to make planned gifts from different parts of a donor's financial plan, like:

  • Cash
  • Real estate
  • Stocks
  • Bonds

And whatever might be part of the financial plan of the donor. Additionally, a clear vinyl sleeve was added to the custom pads. This will hold a brochure, postcard, and a business card. 

Custom Pads Drive Campaigns

Custom pads are a great accompaniment to marketing campaigns. They can appeal to those who like to physically handle materials while offering an alternative for those who want to interact through technology. Not to mention that the personalized USB drives can cleanly transfer documents necessary for giving campaigns. 

Additionally, custom pads can even come with a creative sleeve for mailing. Learn more about options for design and finishing by reaching out to our sales team today!

Redefining CD Case Packaging With Flashdrives

The reign of the compact disc has passed, but CD case packaging has a little more staying power. 

CDs made headway as more and more homes started buying their own personal computers. They were sleek and shiny, a big step up from the formerly prevailing floppy disks. But like anything, they’re prone to a host of inefficiencies. Quickly scratched. Fragile. Security easily overwritten.  Not a lot of real estate on the disc itself for branding or information. This made their packaging all the more important. Whether a company utilized the standard flip style, a sleeve or something else, this custom packaging protected discs from potential danger. It also created an attractive storage option, not unlike books on a shelf. 

Flashdrives and custom USB drives entered the scene next, and their ease of ease and relative durability have brought them to usurp the place previously held by CDs (and will the cloud trump the convenience of the USB drive? Not until Internet access is stable and accessible everywhere, methinks). But flash drives have more in common with CDs than you might think. While USB drives step it up in most areas–storage, security, accessibility–they can also be fragile with little space for branding on the device itself. That’s why Sunpack created something just for custom flash drives, similar to  CD case packaging: the FlashPad.

College Bound FlashPads for university recruitment, acceptance letters with hard turned edge binding and offset printingCD Case Packaging, Re-Imagined

The old adage holds true: if it ain’t broke, don’t fix it. FlashPads utilize the familiar CD case packaging style, down to the flip-open cover. But inside, users don’t find a reflective disc, but a foam insert molded to snugly fit a personalized flashdrive. The USB drive can hold whatever information you want to share. The packaging does the hard work of attracting the user in the first place. 

Your custom FlashPad can utilize nearly all the high-end elements we use in boxes and other types of packaging.  Virtually any aspect can be customized or personalized to your company, and any senses you wish to engage.  Let their fingers glide over soft touch lamination with raised embossing. Their eyes can take in the vibrant design and sleek packaging. 

…and that’s all we can really do from our end. If your organization really wants to find ways for taste, smell or hearing to be part of the package, dive in!

Something Old, Something New

While the FlashPad riffs off classic CD case packaging, it brings up to a new level of accessibility. Many newer laptops don’t have CD drives anymore. Flashdrives are becoming the de facto way to share information. 

And our options for packaging don’t stop with the FlashPad. There’s another, sleeker option that works well for more than just customized USB drives (business cards, bottle openers, and more are just a few things that the insert can be molded to fit): the FlashPad Wallet. Mimicking a bifold or trifold wallet closure, the Wallet is a slightly smaller and more compact option. 

Neither of these to your liking? Contact our sales team to start from the ground up for totally customized USB boxes

FlashPad Wallet: A Most Versatile Solution

Happy first day of September, packaging world, and that means a new special is on the table. The FlashPad Wallet is one of our favorite products, and it's one of our client's favorite packages, too.  Here are some of the ways in which we've optimized this *multum in parvo* product (that's "much in little" if you need to brush up on your Latin)!

FlashPad Wallet in Higher Ed

Engaging students is the number one job of any higher education institution. No matter the department--academics, student life, the library, and so on--they want to make sure that every student has information they need to be successful. The University of Nebraska used a FlashPad Wallet to engage incoming freshman on several levels. The custom design is eye-catching and clearly branded; the recipient is affiliated with the college. 

Flashpad wallet

The space on the outside contains targeted messaging as well as social channels for the user to check out. Open it up, and there's more information as well as a key. Not just any key, but a USB key. And, not to drive the metaphor into the ground, but it's a key to knowledge, a new life on campus, and to the next phase of their lives.

Mortgage Lenders & the FlashPad Wallet

FlashPad Wallets are ideal for replacing stacks paper marketing materials or other types of information. As a thank you, a mortgage lender might provide a new homeowner with maps of the area, coupons, home maintenance services, and more. By condensing all that information onto a flashdrive, they've cut down on paper as well as managed to keep their brand at the forefront with full color printing that's vibrant and inviting. Using a flashdrive also makes it easier for them to keep the information current by using hyperlinks instead of printed material.

Flashpad wallet

FlashPad Wallet = Versatility

These examples come from several organizations, but the versatility and level of customization is the same across the board. The FlashPad Wallet die-cut cavity can be customized to hold anything you need--the above examples both hold flashdrives, but also gift cards, commemorative coins or tokens, beer bottle openers, the list goes on. The only criteria? It has to fit the dimensions. The design be a bifold or trifold, depending on the amount of content that should accompany the item.

Flashpad wallet

The FlashPad Wallet can change they way customers perceive your business, and Sunrise Packaging is currently the only producer of these items. And, for this month only, there is no artwork fee. Contact Sunrise today!

FlashPad Wallets: The Perfect Closing Gift

Okay, let me rephrase: FlashPad Wallets make the perfect closing gift *holder*.

Giving clients a gift at closing as a realtor sounds like a great idea. Who doesn’t like presents, for one, and a gift is a great way to express your appreciation for their business. It’s also a delicate way to ask for a referral (directly or indirectly, depending on your style). However, there are ample opportunities for the sweet gesture to go awry as RealtorMag describes.

For example, a set of crystal wine glasses sounds lovely. Unless they’re emblazoned with your company’s logo, in which case it’s really just a present for you, right? And what if they choose not to drink alcohol? Yes, we know that wine glasses don’t have to be used for wine, but it’s the implication as well as the lack of personalization that offends.  

So how does one come up with a gift that’s personal (but not too personal), won’t offend in any way, leaves a positive impression and reinforces your chance of a referral?

FlashPad Wallets can hold gift cards or USB Drives

FlashPad Wallets to the rescue

FlashPad Wallets are a new take on our classic FlashPad. They are smaller, lighter, and more portable.  The Wallet snaps shut and opens like a bifold wallet (hence the name...and it also possible to purchase as a trifold for more content). The inner and outer areas are completely customizable to whatever logo and messaging you want to share. While the package might become a keepsake for your client, what’s inside will catch their eye.

As RealtorMag notes, there’s one gift that everyone appreciates: money. It’s a tad gauche to fill it with cash, not to mention impersonal, so select a gift card that meets their needs. You’ve spent a substantial amount of time with them, so think back to conversations with them. Are they planning on buying new furniture? Do they love Starbucks or some other item? Does their new house have a lot of shelves that need to be filled with books? The opportunities are endless. The finishing options for FlashPad Wallets also allow for you to write a personalized message while the preprinted packaging does the selling for you.

Another option for the Wallet is a USB drive to be filled with whatever materials you share with clients. Information about their new neighborhood, any closing documents that can be saved digitally...whatever you can think of. I love the key-shaped USB for this idea; it’s a nice touch without being too cutesy. 

Regardless of how you choose to bookend the relationship, your client will probably remember you more for how you worked with them than the closing gift. Use the gift to build your reputation and connect with clients on a deeper level. And let the FlashPad Wallet remind them of where to send referrals. 

5 Ways to Get Noticed with Custom Flash Drive Packaging

 

Everybody knows how cool flash drives are, right? USB drives have taken data storage to the next level. But what if I told you there’s still another level? A way to make your flash drive more than a flash in the pan. A way to make your jump drive jump higher. A way for your thumb drive to get a thumbs up.

 

It’s Called Custom Flash Drive Packaging.

Standard Foam insert inside of custom flash drive packaging flashpad

 

More specifically, it’s called the FlashPad™ and it’s crazy versatile. It’s a way to take your flash drive from typical trade show SWAG to memorable marketing tool. A way to make your fledgeling business shine, or give your old dog some new tricks. Custom flash drive packaging is the hybrid of an informational pamphlet and an email blast campaign–except, unlike most of those, this one will get opened, interacted with, and (most importantly) remembered. Coolest of all, the FlashPad™ has a die-cut foam insert tailored to your specifications–so a flash drive is just the start of what you can include.

 

Here’s a quick look at 5 ways you can ride the crest of this trend. Go ahead and read’em. These ideas are on the house.

 

The Modern Mixtape

You remember making a mixtape or CD for someone back in the day? And you juuuuuuust could not fit that one last song on there? Frustrating. Now imagine that on a global scale. Say you’re a garage band. You’ve played a few gigs around the neighborhood but you’ve dreamed bigger. You want a record deal. The Big Time. What are you going to do? Send out a CD, scribbled on with a Sharpie? Congratulations, you’ve given a record producer a new coaster. A perfect garbage can frisbee. But a personalized USB drive, dressed to the nines in custom flash drive packaging, shows you’re serious about making it big. A sharp, professional look. A mockup of your debut album, complete with a legible track list. Images of your band rocking out under the bright lights of your favorite venue. And, best of all, a preloaded thumb drive with all your songs.

 

Consider: going with a guitar-shaped flash drive. Maybe include a pen too for signing your contract.

 

The Better Business Card

If you’ve ever been on the business end of a tradeshow, you know how tough it can be to make an impression. You’re lucky if you get a couple minutes one-on-one to wow your potential client. More often than not, though, your pamphlet ends up lining a SWAG bag or someone just grabs your pen and vanishes. If only you could make that pen tell that person about your great business the next time they use it. With custom flash drive packaging, you can do one better: you can show instead of tell. The FlashPad™ becomes your pamphlet, complete with all the visuals and bullet points you love. And inside? Your talking pen: a personalized flash drive loaded up with instructional materials, your last office newsletter, videos of your product, and a shortcut to your website. Swish.

 

Consider: making your better business card look like an actual business card. A customized Credit Card Drive has that traditional look and slim design with all the functionality of a flash drive.

 

The Portable Portfolio

This isn’t the 80s where you can stumble into an interview with a goofy tie and cardboard box of rolled posters. Well, maybe you can pull off the goofy tie, but if your professional portfolio looks like you just got kicked out of your house, you’re in trouble. Now imagine being a graphic designer or an architect and strolling into that interview with a digital portfolio all presented in sleek, attractive custom flash drive packaging. Right off the bat, a customizable FlashPad™ printed with your designs is putting something visual and interactive into their hands. Or maybe you’re a wedding photographer hoping to show off your prints without the glare and bulkiness of a proof book.

 

Consider: putting your digital folder in a folder-shaped flash drive. Now that’s just cute.

 

custom shaped flash drive for custom flash drive packaging

 

The Autographable Ebook

I’ve mentioned this one before, but frankly, it’s a good idea. If you’re an indie author, you probably don’t have a lot of hard copies of your book lying around. And if you’re an author that dabbles exclusively in e-books, then you probably don’t have any lying around. But let’s say you hit it big with a monster e-seller. Somebody’s going to want you to autograph your book. Now if you’re a real smooth talker you might be able to take a permanent marker to their Kindle. Or if you’re a real fine handwriter, you might be able to inscribe the flash drive loaded up with your ebook files. But, if you’re smart, you’ll have a mockup of what your hardcover book would look like (in custom flash drive packaging form, of course). Sign that baby up and drop the mic!

 

Consider: Know who else thinks it’s a good idea? Only Hugh Howey, the guy that changed the face of ebook publishing FOREVER. See how custom flash drive packaging worked for him here.

 

The Standout Software

Scenario: You’ve just invented the most life-changing software of all time. Maybe it’s the ultimate pop-up blocker or the greatest pay-to-play app of all time. Now how are you going to get people to use it? Are you going to hit up Comic-Con with a little square of paper with your URL printed on it? Heck no! Load up a flash drive with a digital demo and secure it in some sleek Silicon Valley-style custom flash drive packaging and get some results! Don’t forget links, concept art, and screenshots!

 

Consider: making your FlashPad look like an old floppy disk. Because nostalgia.

 

custom flash drive packaging to look like floppy disc, flash pad, usb drive, diecut foam insert

 

All great points, I know. The standing ovation isn’t necessary, really. But all jokes aside, custom flash drives and packaging really do make a splash. They’re like a Bat Symbol for your intellectual properties. And in all cases, they give your potential producer/client/boss/whatever a smart, memorable asset. One with your name on it. And far more reusable (and professional) than any novelty whistle.

USB Flash Drive Market On The Rise

Some have speculated that USB flash drives would be a short-lived phenomenon, although market research has projected the USB flash drive market to reach 568 million units by 2015, suggesting steady growth.

This makes sense because of the many benefits associated with flash drives. Whether it’s personal or business, USB drives offer a wide variety of benefits such as ease of use, durability, portability, and increased data storage space among others.

Most businesses are now switching their media to USB flash drives, especially for promotional use, away from dated storage media such as compact discs, floppy drives, and SD cards. Some speculated that there would be no need for USB drives as we go deeper in the digital age but end users still find a lot of value in having a tangible product in their hands.

As a packaging manufacturer for nearly 30 years, we’ve experienced quite an increase in interest for USB flash drive packaging especially in the last year. This suggests that the growth is occurring and the demand for USB drives will persist. Companies who use USB drives for promotional use are differentiating by customizing their flash drives and through packaging.

Case Study: Custom USB Packaging

Custom USB Packaging

UBU Sports specializes in synthetic sports turf that enhances athletic performance and player safety. To educate clients on the significant differences in their various synthetic turf systems, UBU Sports wanted packaging for their promotional materials that would differentiate them and emphasize the uniqueness of their sports surfaces.

Account Manager Steve Sandahl worked with UBU Sports to create a custom turned edge USB case that would be a great representation of their company and products. Style and durability are the two main characteristics. The turned edge technology gives it the feel of a hardcover book that opens up to the inside where a piece of high density foam holds the USB flash drive securely in place. Combined with alluring graphics, this USB case is an innovative promotional package for a cutting-edge company.

Contact Sunrise Packaging today about ways to differentiate your company through packaging.

How are USB Drives Made?

Usb flash drives are becoming more and more common for schools, businesses, entertainment,  and personal use.  The face that they are rewritable with flash memory makes these devices very handy, especially for working projects on the go, temporary files, or simply just backing up your information.

With the growing popularity of USB flash drives, we wondered how exactly they were made. Thankfully, Netbook News posted a video of a tour through Kingston Manufacturing Plant showing how they are produced and packaged.  Here it is for you to see.

Unique Designs for USB Flash Drives

Looking for a creative USB flash drive for your next project? Standard jump drives / flash drives can look a little dull, but a design could bring personality to your next project, or just make things more fun at home. We did a blog like this once before, but there are so many fun and creative designs out there, we couldn’t resist showing you more!

Many of these designs were found on BlueBlots. Although we do not create these flash drives, we can create custom packaging for them, and many of these devices can be purchased at USB Geek.

For the kid at heart, there are several designs with a game

or toy theme. Here are a few:

creative usb flash drives legos

creative usb flash drives dominos


If you’re a little on the adventurous side, there is a USB drive for you! With this carabiner design, you can hook it on your bag or pants and take it with you camping, hiking, or wherever you may go:creative usb flash drives caribiners

Love shoes? There are a few designs for you too:

creative usb flash drives flip flop sandal

creative usb flash drives shoeMaybe you work for a church organization? This cross design shows your faith and you could personalize it with your church name:creative usb flash drive cross

Work for a food/beverage company, or simply just love food? We showed you burgers, pizza, and fruit before, but there are more:creative usb flash drive bagel

creative usb flash drive cork

There are even more options for the tech-savvy or the media world:creative usb flash drive camera

creative usb flash drive cassette tape

Not only are these flash drives fun to look at, but they can show the personality of your company for your next project. Many of these designs can be purchased at USB Geek. Be sure not to lose or damage one of these prized flash drives. Display your creativity with these flash drives, and store and protect them with USB flash memory packaging. We, at Sunrise, can customize a package to hold your creative devices.