Starter Kit Case Study: Thumbjamz

USB drives are extremely versatile. We've helped companies create customized flashdrives with packaging for a variety of uses in different industries. Here's a recent project we worked on with Thumbjamz to create a starter kit of their curated playlists. 

Thumbjamz is a company that connects DJs with listeners through various mediums, including streaming and, obviously, USB drives. The hardware component allows users to download and move music wherever they want to load it. The platform itself is growing, and we're proud to have helped create the packaging to help increase sales and recognition.

Starter Kit At A Glance

A starter kit can look a lot of different ways. It depends on what's included and what industry it serves. For example, a medical sample kit will look very different from a liquor product, and so on. In this case study, Thumbjamz is part of the music industry. So we turned to a classic, CD-LP kind of look for the product. 

Since the project was centered around the client's hardware--in this case, a flashdrive--we turned to one of our existing styles that fit perfectly: the FlashPad. It already mimics how music packaging opens, with ready-made space for track lists and album notes. It also has built-in padding for the USB drive, which we upgraded with a foam insert.

For the finishing touches, we added scuff free lamination paired with digital printing for vibrant tones. 

Functional Flashdrive Packaging

By using our FlashPad model, we were able to help Thumbjamz innovate without any added costs for new fabrication. Sunrise has the ability to make a wide variety of products, allowing our clients to leverage an expansive catalogue of work. Reach out to us for your next project. Let's see what we can build together!

Redefining CD Case Packaging With Flashdrives

The reign of the compact disc has passed, but CD case packaging has a little more staying power. 

CDs made headway as more and more homes started buying their own personal computers. They were sleek and shiny, a big step up from the formerly prevailing floppy disks. But like anything, they’re prone to a host of inefficiencies. Quickly scratched. Fragile. Security easily overwritten.  Not a lot of real estate on the disc itself for branding or information. This made their packaging all the more important. Whether a company utilized the standard flip style, a sleeve or something else, this custom packaging protected discs from potential danger. It also created an attractive storage option, not unlike books on a shelf. 

Flashdrives and custom USB drives entered the scene next, and their ease of ease and relative durability have brought them to usurp the place previously held by CDs (and will the cloud trump the convenience of the USB drive? Not until Internet access is stable and accessible everywhere, methinks). But flash drives have more in common with CDs than you might think. While USB drives step it up in most areas–storage, security, accessibility–they can also be fragile with little space for branding on the device itself. That’s why Sunpack created something just for custom flash drives, similar to  CD case packaging: the FlashPad.

College Bound FlashPads for university recruitment, acceptance letters with hard turned edge binding and offset printingCD Case Packaging, Re-Imagined

The old adage holds true: if it ain’t broke, don’t fix it. FlashPads utilize the familiar CD case packaging style, down to the flip-open cover. But inside, users don’t find a reflective disc, but a foam insert molded to snugly fit a personalized flashdrive. The USB drive can hold whatever information you want to share. The packaging does the hard work of attracting the user in the first place. 

Your custom FlashPad can utilize nearly all the high-end elements we use in boxes and other types of packaging.  Virtually any aspect can be customized or personalized to your company, and any senses you wish to engage.  Let their fingers glide over soft touch lamination with raised embossing. Their eyes can take in the vibrant design and sleek packaging. 

…and that’s all we can really do from our end. If your organization really wants to find ways for taste, smell or hearing to be part of the package, dive in!

Something Old, Something New

While the FlashPad riffs off classic CD case packaging, it brings up to a new level of accessibility. Many newer laptops don’t have CD drives anymore. Flashdrives are becoming the de facto way to share information. 

And our options for packaging don’t stop with the FlashPad. There’s another, sleeker option that works well for more than just customized USB drives (business cards, bottle openers, and more are just a few things that the insert can be molded to fit): the FlashPad Wallet. Mimicking a bifold or trifold wallet closure, the Wallet is a slightly smaller and more compact option. 

Neither of these to your liking? Contact our sales team to start from the ground up for totally customized USB boxes

SuperSpeed USB 3.0

For the past year, we have been hearing about the new SuperSpeed USB (USB 3.0). It will have many advances for both consumers and adopters of the new technology, such as much higher speeds and enhanced power efficiency.

superspeed usb 3.0 cordThe speculations were finally released in November by the USB 3.0 Promoter Group, which includes companies such as Hewlett-Packard, Intel, Microsoft, NEC, ST-NXP Wireless, and Texas Instruments. They transitioned the management of the specification to the USB Implementers Forum (USB-IF).

With technology today, people are expecting and using much higher quality images and sound. These larger files take an extensive amount of time to transfer. But with USB 3.0, you do not have to worry about that. Data transfer rates are up to ten times higher than with USB 2.0. It has new power features, such as energy-saving sleep modes, which is great when looking for green technology.

Consumer products could appear as early as 2010. The first Superspeed devices are predicted to be flash memory devices, external hard drives, mp3 players, and digital cameras. As we wait for these new devices, don’t forget about your flash memory packaging options!

Fun With Thumb Drives

USB drives, jump drives, flash memory devices, etc. are becoming more and more popular. And we all love their portability and ever-increasing memory capacities.

Jump drives are typically rectangular in shape. Their average size is around 2.75” x .75” x .25”. They typically come in, black, white, red, or blue. They range in memory capacity from very small (64Mb) to very large 64 Gb and growing every day.

As we have mentioned before, there are almost unlimited uses for external memory, and jump drives are used by almost everyone. So with the proliferation of USB drives, some creative folks have had some fun with designing flash memory. One site, USB Geek, offers some really creative jump drives:

We do call them thumb drives, right?

thumb usb flash drive

Do you know a doctor, nurse or health care worker… How about a capsule shaped drive:

creative doctor pill usb flash drive

And for foodies, there are is a smorgasbord of choices:

creative food usb flash drives

And yes, they offer standard stick style drives in a variety of colors:

creative small usb flash drivestandard colored usb flash drives

Here’s a blog that shows more creative USB drives and another blog with even more styles.

And when you need to package SD Cards or USB Drives, don’t forget to call Sunrise to hear about the variety of options available to you. We can help you make creative packaging to go with your creative flash memory devices.