Upscale Packaging from Sunrise

Upscale packaging does more than makes the customer feel fancy. It might feel like something that an organization can write of when their product isn't sold in the same way as retail boxes, but that sentiment couldn't be further from the truth. 

Consider medical device packaging. Let's say that you need a certain medical device, and there are two options:

  • Option 1: plain, white corrugated box with a stamp on the front.
  • Option 2: full color with a branded logo and content on all sides of the box. Maybe some customer testimonials, instructions, statements on ease of use, etc. 

Which packaging style inspires more confidence for you?

Upscale packaging is, like many things, more than what you see on the outside. It's also custom inserts to product items, sturdy construction to prevent tampering, and much more. But it's near impossible to discount the importance of that first impression.

Signs of Upscale Packaging

Upscale packaging doesn't have to follow a rule book. Just look at these creative takes from Canva. But there are a few things that instantly indicate to a user that this package is a tier above. 

  • Employ a pattern, some stylization, or an interesting color scheme to catch their eye. Taking care to present something attention-grabbing is the first impression your users will have.
  • Think about the unboxing experience, and let the packaging complement the product. Who is using this product? What might make it easier for them to use and understand the intent?
  • Use texture. At Sunpack, we have many finishing options that can add a tactile aspect to any packaging project. The more senses you can engage with your packaging, the more engaged your user will be.

Even if your product isn't necessarily compared to others, upscale packaging should still be a priority to inspire confidence and connection with your users. Sunrise Packaging is able to use our decades of experience to help guide you there. 

Bring us your ideas and preferences, and we can work together on the perfect package! Talk to our team today.

The Future of Medical Device Packaging

New Research is Forecasting the State of Medical Device Packaging Through 2020

 

According to a press release from PR Newswire, the custom medical packaging industry is set to grow. In 2014, medical devices packaging accrued $21.64 Billion. By 2020, analysts are projecting it will rise to an industry total of $30.5 Billion.

Key=Surgical-medical-sales-KitWhile markets typically grow, this particular report spells relief for presentation packaging companies. Why? Because the medical industry was set to cut back on its packaging budget in order to favor R&D funding. While this is also important, one can’t really sacrifice quality when it comes to medical packaging and custom medical kits. With so many precise components and specific instructions, custom medical kits need to be as organized and clear as possible.

More than just an aesthetic, industry standards require medical devices packaging to to meet certain compliances. Tamper-proof or child-resistant. Coupling a high-end presentation kit with custom thermoformed trays and compartments, for example, is one way to fulfill these requirements. And the room for innovation keeps growing, perhaps adding to the growth factor.

Key Surgical medical device packaging Open

Compliance packaging is vital to the medical industry. It doesn’t just apply to custom medical sales kits, but to medication as well. Pharmacy Times draws attention to a study that suggests a large portion of patients are not taking their medication as prescribed, which will most likely cause an increased desire for clarity for compliance packaging.

You may wonder what compliance packaging for medications has to do with medical packaging and custom medical kits, but those worlds may be colliding faster than you think. An anti-overdose drug will be stepping up production to combat the rise in drug overdoses, and may soon be carried by first responders in various forms for administering. Specialized delivery will require new devices, and thus specialized packaging. New devices and custom medical kits will give the respective industries a rise; a fortunate side effect of an unfortunate problem.


Key Surgical diecut Foam inserts_medical sales kit_medical device packagingThat’s one of the double-edges of the medical industry. Growth might be good for the industry as a whole–the medical device packaging industry–but sometimes it is at the behest of a sad statistic. Undeniable, however, is the need for high-end presentation boxes, medical sales kits, and proper medical device packaging that will meet these high standards, be functional, and present the products clearly and accurately.

 

 

As always, Sunrise Packaging is committed to delivering custom medical sales kits and launch kit boxes that fit the needs of any product or project.