Creating Custom FlashPads

For the uninitiated, the FlashPad is unique to Sunrise Packaging. It grew out of a need to add a layer of marketing between the then-ubiquitous USB drive. But it quickly grew into a force unto itself. Custom FlashPads are now used in industries ranging from finance to education to self publishing and beyond. From what we've seen, its diverse applications has no boundaries.

So what is it that makes the FlashPad so universal? Well, there are a few factors. It's small - per the name, the FlashPad Wallet can actually fit in a pocket -- without sacrificing quality. Customers are able to utilize nearly all the same finishing options on the FlashPad. And, possibly most persuasively, it's a bit less expensive than a full out box.  And for a lot of industries, that's all they really need to make their market impact.

Uses for Custom FlashPads

Custom FlashPads are often used as branded gifts. Mortgage financiers and realtors love them for leaving their customers gift cards to spots in their new neighborhoods. Car dealerships have utilized the "FobPad" to hold the extra keys to new vehicles. All of these scenarios include the same important feature: prominent brand placement on the custom FlashPads themselves, keeping their business top of mind to the consumer and to whomever they might recommend. 

This kind of dynamic placement extends to other industries as well. Elearning materials on USB drives, like the example to the side, are an increasingly important application in the covid era. These packages can be crafted to be mailed, delivered right to the homes of consumers.

How Can You Grow Your Business?

There hasn't been an industry yet that we haven't thought up a potential use for the FlashPad yet. It's a challenge that always delivers new, interesting results. The FlashPad insert can be cut in a multitude of ways to hold an array of items. Coins, cards, drives, the list goes on and on. 

If you are looking for a cost-effective, mail-able or simply compact packaging solution, we think this might the thing you need. Chat with our sales team to learn more about what we might be able to create for you!

What is Turned Edge Packaging?

turned edge boxes_turned edge packaging examples

 

Turned edge is a manufacturing process by which a paper or foil material is tightly wrapped around rigid chipboard, sealing the edges. The result is packaging that resembles a hardcover book. A turned-edge or casemade box gives products an upscale presentation at retail, adding remarkable value by presenting the product as a keepsake. The promise of future storage that is both attractive and functional is essential to marketing.

Boxes

Custom boxes are a great fit for turned edge packaging. The strong visual appeal coupled with the durability that rigid chipboard offers, make turned edge boxes an integral measure in the battle to stand out at retail.

Binders

Much like a book itself, custom binders are staples among office supplies. Turned edge binders have the look and feel of a hardcover book and are an impressive alternative to the standard 3-ring binder. Gives an extra edge to presentations and meeting notes, or creates a lasting binder for instructions and training manuals.

Permavue

These turned edge cases are excellent for showcasing unique and creative designs. The turned edge albums have many options like adding folders for discs and promotional materials. They are also light in weight, making them suitable for direct mail purposes.

Slip/Slant Cases

Used for everything from storing magazines to creating collectors editions of books and DVDs, slip cases and slant cases are also great for organizing program materials, periodicals, marketing mailers, and office papers.

Game Boards

Board games are one of the first experiences people have with turned edge products. A quality turned edge board is a standard in the board game industry. Children and adamant adult gamers alike require a durable game board for repeated play and display.

Media Packaging

Turned edge media packaging contains thermoformed trays that are strong and durable, making them ideal for sales kits, multimedia kits, audio books, and promotional materials. They can range from holding one CD or DVD or an entire set of product materials.

Turned edge is unique in that it has an array of customization possibilities. The options include offset and screen printing, foil stamping, embossing, and debossing. There are also many foam shape and size options as well as the use of thermoformed trays. Turned edge works with a variety of materials. From standard paper to suede to linen, there’s a vast amount of materials to choose from. Turned edge packaging can also come in a variety of shapes and sizes that fit whatever a company has in mind.

At Sunrise Packaging, Turned edge packaging is our specialty. This process provides durability, versatility, and the a stand out presentation that stays ahead of the competition. The upscale look turned edge packaging possesses gives a product a unique and creative look.

For a closer look at the turned edge process, see our video for our experts in action!

 

Innovative Packaging Tips

As discussed in earlier blogs, new packaging can lead to an increase in sales.  However, sometimes it’s hard to know what path to take in terms of innovation.  Here are a few tips from Peter Renton’s article in Packaging Digest that discuss different innovative options along with some real world examples.

Create a Reusable Package

Pom tea is unique in design, and exceptionally eye-catching.  Renton’s article discusses the truly original design:

“The boutique beverage market is mature and extremely competitive, so you might think there are few really new ideas when it comes to packaging. You would be wrong. POM Tea has created something truly different. For a start the product itself is different – it is tea infused with pomegranate juice. But it is the packaging that is remarkable; the drink is packaged in a regular tall drinking glass with a lid and a clear shrink wrap label. It says on the label: Remove the label, keep the glass.”

Add a Little Extra to Your Packaging

Renton’s article points out Amy’s pasta sauces, specifically that “it looks like the way your grandmother would package it, and you can’t go down the aisle of pasta sauces without noticing it.” Fans of Amy’s products would agree.  All of their packaging is simple, usually with appetizing pictures. And their products for a gluten or wheat-free diet are exceptional.

Merge Two Packaging Concepts
Renton also discusses the Anheuser Busch bottles.  Wow – what a great idea  to make a beer bottle out of recyclable aluminum!  From being a brand that is known for being less exotic than others, they have certainly stepped it up in the class and style factor!  It would not be surprising if these bottles lead to new customer sales.

For more innovative packaging tips visit:

Packaging Digest


New Packaging Design to Spice Up Sales of Kayem Hot Dogs

One key way that you can gain customers and brand/product recognition is by changing up the design of your packaging.  Yes, if you have a “classic” design, you do not want to change it up too much and risk confusing or losing customers, but you also do not want your product to look outdated.  An old design can blend in with the competition, and you want your product to “pop” and stick out on the shelf.

Kayem needed a new design for the packaging of their hot dogs. “Classic is one thing, but ‘stale’ isn’t a term a marketer wants people to associate with his edibles.”

To change the packaging effectively, Kayem had to do a lot of market research to figure out what was wrong with the old packaging and what could make it better.  First, Kayem removed the banner, “DELI”, because customers did not know what that meant.  They decided to stick with “Old Tyme” to convey emotion and describe their hot dogs as being tasty and classic.  They also decided to add “gluten-free”, “made in the USA”, and “no fillers, no artificial flavors, no byproducts” to the packaging.  These statements have always been true of Kayem hot dogs, but they decided to focus on the health and quality of the food, otherwise consumers would not know.  Kayem also decided to stick with the blue packaging to differentiate themselves from the competition and added a pictured of a cooked hot dog to grab the consumer’s attention.

Kayem’s new packaging design proved to be effective.  After 12 weeks (ending July 11, 2009), Kayem’s volume rose 7.3 percent and sales were up 15.7 percent, according to ACNielsen’s Grilling Index.  The new packaging is proven effective, because it catches attention and people are recognizing the brand.

Even More Fun USB Flash Drive Designs

With the ever increasing popularity of USB flash drives, also known as jump drives or thumb drives, companies are coming up with more and more creative designs for these devices. Here are some that we found at Gadget4all:

Creative-USB-drives-car

Care for a flash memory shot?

creative-usb-drives-shot

This one is a mp3 player, voice recorder, AND a flash memory stick:

creative-usb-drives-mp3-player-voice-recorder

Like to eat/cook? There are plenty of creative food designs:

creative-usb-drives-ice-cream-bar

unique-usb-drives-chocolateunique-usb-drives-food-burger-watermelonunique-usb-drives-strawberry-fruitunique-usb-drives-sushicreative-usb-drives-ice-cream-conesunique-usb-drive-ice-cream-cone

Don’t go without protecting these valuable devices. When you need to package all of your creative USB flash drives, give Sunrise a call. We can help create a custom package to go with your unique devices that can help prevent them from being lost/damaged.

(All pictures from gadget4all.com)

Packaging Matters

You can package your product in a simple white paper sleeve or paperboard mailer and we can help you with that. There are lots of projects that this type of packaging is perfect for.

However when you are talking about products for the retail market, either on-line or at a bricks and mortar store, movie and music enthusiasts choose the physical product over a download for one reason… The Packaging.

The following is a short list of movie and music reviewers and their thoughts on the packaging and the value it adds:

Rev/Views DVD & Television blog

Review of the first season of the TV series “Chuck“:
“Now I am a bit of a packaging enthusiast, mostly because I feel I’ve invested money in purchasing DVDs and as such I want them to look nice on the shelf and work well.”

Creative Packaging Glastonbury DVDCreative Review blog

Review of “Glastonbury The Movie”:
“At a time when you can get online and simply download music and films, really it’s down to the packaging of albums and DVDs to make the tangible music or film product a viable option to the consumer.”

Pulse Wrestling blog

Review of the WWE “Randy Savage Ultimate Collection”:
“As someone who collects a lot of disc based stuff (hardcore video game collector here), I like it when the stuff occupying my shelf looks good.”

Creative Packaging Wilco CD AlbumMamaPop blog

Review of “Wilco (the album)”:
“certain bands, you need to buy the physical recording, because there’s packaging that speaks to what the album is and isn’t.”

NSRMTB blog

Review of “Tipping Point”:
“To all those out there that would rather download a DH DVD than buy one you are going to miss out on some cool packaging and shame on you.”

Creative Packaging the Demon Hunter CD CaseBring on Mixed Reviews blog

Review of “The Dear Hunter”:
“The album’s packaging is also something to behold. The time and effort put into the old timey photos that double as track lyrics/notes, is simply amazing. If you have The Prize Fighter Inferno‘s album “My Brother’s Blood Machine” then you know what I am referring to, it returns my faith in the CD medium, where so many have abandoned it for hollow digital downloads.”

These are just some of many comments that prove that the packaging adds value to an album or movie.  You could decrease piracy and downloads by investing in custom packaging that is creative and eye-catching.  By doing this, you are making the physical product of your album or movie a must-have for every fan.

Innovative “Coffee Top Caddy”

Ever have problems being the person making the coffee run and trying to remember how each person likes their coffee?  I came across this creative packaging idea that I have not seen anything like before.

Josh Harris came up with the “Coffee Top Caddy”, which was created to help the people going on those large coffee runs for their co-workers.  Many people are very specific on how they like their coffee, so with this invention, you do not have to worry about getting each person’s order right.  These lids are designed to hold creamer and sugar packets right on top.  Each person can then customize their own drink by adding however much cream or sugar that they would like.

creative coffee top lid caddy

Not only does this form of custom packaging make the product more helpful, but it also makes the product much more distinctive.  Customers will recognize and remember that your store has the creative lids that make the office coffee runs so much easier.  Custom packaging lets you bring your own creativity and flair to your product’s packaging by matching the personality of your product or company.  It also allows your product to stand out on the shelf above the competition.