Recyclable Boxes: Reusing Gift Boxes

(This story won’t sound relevant to recyclable boxes or setup boxes, but I promise it’s getting there)! Last December, I received a glass tumbler from Starbucks that I absolutely loved. Although it technically *just packaging,* I also loved the box it came in. Starbucks does a great job creating attractive packaging, and their two-piece setup boxes for the holidays are durable and always feature rich colors. Each year has a different color: last year was red, this year was green, and so on. They also design a brand new series of tumblers every year, so when they sell out, they’re gone forever.

Starbucks recyclable boxesBut I used the setup box to package another gift, keeping the lovely tumbler for myself. However, maybe as a lesson regarding growing too fond of things, I accidentally dropped the tumblr at a gas station in sub-zero temperatures. It shattered. I was sad, and I must have mentioned the fact to my mother (we bought the tumbler together).

Lo and behold, this Christmas, I took the wrapping paper off a present. I recognized the red box, but in the back of my head, I knew that the gift boxes from Starbucks this year were green. I opened the box, and there it was. My shattered tumbler, which she had found online, whole again. Added bonus: I got to keep the box this time around!

As the major December holidays pass, most households are left with a lot of new things which need to find homes as well as a lot of boxes and wrapping paper. Recyclable boxes aren’t a problem (wrapping paper is another story, since the majority of it isn’t recyclable).  There are plenty of ways to take sturdy gift boxes and repurpose them around the house. 

Tips for Reusing Recyclable Boxes

  1. Re-gift
    The easiest thing to do with when you receive a nice gift box? Reuse it for its intended purpose.  The wrong attitude is to think of it as someone else’s problem; rather, think of it as spreading the joy of a nicely-packaged custom gift box. 
  2. Use it as a desk organizer
    Full disclosure: This is how I’m using my own Starbucks setup box. My workspace at home has drawers with organizers, but I’m always looking for something to help me out on top of the desk that doesn’t look like it came from an office supply store. The red box is colorful and not too big. It’s made of sturdy chipboard with sharp edges, so I know it won’t look battered in a few weeks. It’s perfect to hold my oh-so-necessary supply of Gin-Gins, lip balm, favorite fine tip marker pens, and other random necessities, all in one place. 
  3. Holiday storage
    It’s nearly time to pack up all those holiday decorations. Use the sturdier of the boxes you received to switch out any older packaging that’s starting to wear, or to keep any new items safe. In my house, the holiday decorations are pretty secure, in one spot, but occasionally there might be some jostling. Keep your memories safe and secure with an updated custom gift box. 

And When All Else Fails

Break them down and put them in the recycling. Reasonable sentimentality can only go so far. But next year, keep in mind how someone might get some enjoyment out of a nice setup box for their gift. 

How do you upcycle recyclable boxes from the holidays?

Premium Packaging Drives Demand

The importance of packaging has always resided in its connotations. A plain brown paper wrapping might appear innocuous. But in previous decades, it might have hid a salacious purchase (at least, that's what David Hyde Pierce's 'Down With Love' character has led me to believe).  In 2016, people might be a little less inhibited, but packaging is still just as important. Especially premium packaging. In this era of internet shopping, subscription boxes, and a rapidly-growing marketplace, retailers need to find ways to hook customers and, ideally, turn them into repeat shoppers. Products need to find ways to stand out. According to a recent survey, investing in premium packaging is a one of the best ways for companies to do this. 

Premium packaging

Premium Packaging as a Hook

Dotcom Distribution recently released a survey on driving customer loyalty.  They surveyed nearly 600 shoppers to find out what makes them tick. Or more accurately, what makes them return to certain retailers, and what makes them take their business elsewhere. One of the top ways in which retailers can retain customer is by investing in premium packaging, or custom retail boxes. 

Tips to Retain Customers

According to Dotcom Distribution, consumers look for and reward: 

  • Same day shipping options--in fact, fast shipping was even more important than product quality.
  • Premium packaging. Boxes that make products feel like opening a present, or turn a mundane process into an event (check out Sunrise's custom box section for ideas). 
  • Error-free and transparent fulfillment process. Understandably, customers want to receive the correct order, and like to know when something is processing, then shipping, and when it's going to arrive. 

However, customer loyalty can be fickle. Forty-seven percent of those surveyed chose not to return to a business with whom they felt the shipping and fulfillment process wasn't clear enough. However, that negative experience might be redeemed with premium packaging. If a company offers premium packaging, 40% of respondents would give the organization a second chance, and 50% would be more likely to refer them as well. 

The key takeaways are two investments. The first lies in designing a process that keeps the customer in the loop.  Automation through a CRM can handle this. The second investment should be in product packaging. Specialized packaging demands specialized solutions, which is what Minnesota-based Sunrise Packaging does best. Bring elements of innovation to both your fulfillment and your packaging, and it's all but certain that you'll grow a repeat customer base. At least, that's what Dotcom Distribution has found to be true!

DnD Custom Game Box

If you’re watching Netflix’s Stranger Things, take note: no spoilers appear below, but there is minor discussion on plot points.  The introduction to the main characters features a scene that would convey very different things just a few years ago. They’re sitting around, playing Dungeons & Dragons (or DnD).  Since the show takes place in 1983, it’s clear that they’re being depicted as classic 80’s *nerds,* so to speak. And to drive the message home, they’re also part of the AV Club, get picked on by bullies, and are general outsiders. However, with the relatively recent rise of “geek chic,” these kids are endearing through our 2016 lenses. Also, DnD is experiencing a resurgence of popularity due to all this attention. Since Sunrise Packaging is in the business of boxes, it seems appropriate to turn our attention to making a custom game box for the new wave of DnD-ers.

DnD Needs Assessment

Although online versions exist, this is a game best played in person with a group. It’s a group effort. As the OG of fantasy role playing tabletop games, the custom game box needs to be as iconic as its contents. Color schemes typically fall on the darker end of the spectrum, highlighted with fiery reds, oranges and yellows.

The party of adventurers might always meet at one person’s home, or the set might travel around. This means the box needs to be both durable and easy-to-move. Light, built in handles of some sort, but rigid and strong enough to withstand  transportation. DnD game boards usually fold up, but a custom game board might need more room to lay flat. Some kind of rigid insert might be necessary. Partially for presentation, but also to keep the pieces and dice intact. It’s kind of like using a peg board for tool organization. When they’re outlined, you know exactly which one is missing. Same goes for a custom box insert.

DnD Custom Game Box

So what have we arrived at when it comes to a custom game box, specifically for DnD?

For starters, a custom two-piece setup box is the classic game box style.* The turned edge style is also ideal for the design and strength components. Turned edge boxes are made of chipboard, which is extremely durable. It also lends itself well to a variety of wraps which can best display dynamic DnD graphics and colors. Further custom options can include foil stamped linen or embossed fibers for a slightly Medieval-like feel.

To keep the innards and gaming items in place, the set up box is perfect for multiple types of inserts. Think custom die cut foam, thermoformed tray, insider liners…the options vary as much as DnD gameplay. Add in some sort of handle and you’ve got a party in a box. Literally.

Get in touch with our sales department to start work on your custom game box!

*Did you know Sunrise Packaging has established a reputation for custom game box and game board packaging?