Twitter Users Defined

Twitter was created in 2006 and since then it has grown into a social media empire. The 140 characters or less network is a place for users to tweet about anything imaginable whether its sharing a blog, providing a helpful link, or tweeting about a celebrity, Twitter allows all possibilities and levels of creativity. Since Twitter is a fairly new social media site, have you ever wondered who uses it and what they use it for? There are 6 categories of users on Twitter, see if you or someone you know fits in one of these groups.

1. The Rookie: This user joins Twitter right away, but then is wary and unsure how to use it. The lingo Twitter has adopted confuses the rookie, but they still try it out because friends or family they know are on Twitter. These users are the ones that tweet messages such as “I am going to take a nap” or “Just went shopping”. The rookie will realize that no one cares about their tweets and they usually abandon after 3 months.

2. The Social Bug: This user is present in all sorts of social media sites, not just Twitter. They think of themselves as a social media guru and want their followers to know that. Their tweets consist of informing others about articles, publications, postings, ect that are concerned with social media.

3. The Reaction Queen/King: This user is the typical “I can sing better than the candidates on American Idol” or “Did you see that new movie? What were they thinking? ” tweeter. They voice their opinions in an annoying fashion about celebrities in the media at a particular time.

4. The Info-Nator: This users is very knowledgeable about a certain field and they use Twitter to promote themselves. The intention of this user is to create a network of people who are interested in their same field. This user will post tweets containing helpful links or sharing what they know.

5. The Helping Hand: This user is the user to follow. They operate with great honor and integrity as they try to help others find answers. This user will use Twitter to look and observe others and use their own expertise and knowledge to help those needing questions answered. They provide helpful links relating to all sorts of things and are available within an instant.

6. The Professional: Twitter is a great tool for those in business and other professional sectors. This user will tweet about information related to their specific type of business. They may use Twitter to tweet about specials and promotions, provide coupon codes, or give links to their website and other pages. The professional either works in some type of social media marketing department of the company, interns, or is in charge of social media. This user is knowledgeable about social media with the intention of attracting people to become followers, hoping they become attracted to their product, brand, or service.

Generation Z, The New Consumers

I’m sure you have heard of Baby Boomers, Generation X, and Generation Y. But have you heard of Generation Z yet? These are people born between 1992 and 2010. They have witnessed 9/11, an economic recession, wars in Iraq, a growing environmentally friendly conscience, the first African American President, and a world that changes everyday. Some categorized in this generation are just learning how to walk and talk but yet they changing the way products are bought, services are used, and how communication works. This generation is very interesting because they have never known a life without personal computers, mobile phones, MP3 players, and the Internet. These are the true people within the digital age that are very comfortable with technology and are used to it changing.

The way this generation communicates is intriguing. Their main way of communicating is through mobile devices and social networking sites like Facebook and Twitter. Marketing efforts via social media will be important in attracting this generation to become potential consumers of products and services. One thing marketers need to understand is that Generation Z’ers are not your typical consumers. They do not take well to branding initiatives, considering how everything around them changes so fast. They expect constant feedback and instant results, meaning marketers need to keep pace with these individuals. Creativity needs to be used to reach this generation. Marketers also need to be aware that one form of marketing to this generation will not be enough. They are notorious for being multi-taskers, which means they are checking multiple social network sites at once, or shopping online at more than one store. To reach these people, multiple outlets need to be used.

Generation Z will be a fun generation to market too. They already have a knack for technology, which will allow marketers to use creativity to attract this generation as potential consumers.

A History Lesson in Marketing

Marketing is an activity and process for creating, communicating, delivering, and exchanging offerings that have value. It is how products and services gain a voice for customers, clients, and businesses to know they exist. Marketing is an aspect of business that has been around for many years. Have you ever wondered how it all started though? Marketing is based on the technologies of the era, because those technologies is how marketing messages were pushed through channels. Technology has evolved rapidly and continues to change everyday. We have things like social media and Internet today that is a must use tool for marketers, but it didn’t start out that way.

If we take a step way back to the Stone Age, messages were communicated by cave paintings and carvings. Since then, our lives started to evolve and stepping towards advancement. The Renaissance Era in the 15th century produced learning and research as we stepped out of the Dark Ages. We then entered the Age of Discovery, and in 1450 is when things started to change. The Gutenberg press was created, allowing for type to be movable, which is where mail order catalogs got their start. The Industrial Revolution in the 1800s increased demand for manufacturers to market their goods. The 1900s helped develop the marketing concept as science and technology started to change. Competition, communication, advertising, and branding become key factors in business. The focus on selling also grew. Direct marketing surfaced in the 1950s and telemarketing in the 1970s.

The 1990s were characterized by the boom of the Internet, which led to a vast amount of marketing platforms. The early 2000s sparked the launches of Wikipedia, Apple iTunes Store, and Gmail. YouTube, Facebook, and Twitter followed. Today we are in the midst of the social media and mobile era. How ironic is it that we started out writing on walls to communicate and now we continue to do just that only not literally this time. The future holds potential for more advances in technology, which will be interesting to see what will happen next.

Mobilizing Your Marketing Efforts

Mobile usage has drastically increased in the past few years and its future is looking brighter. In this day and age it seems like everyone owns a mobile device, most not being able to function without one. Mobile devices have become so advanced that they not only are used for calls and texts, but they now have Internet capabilities, cameras, navigation, email, and many more applications, literally making your mobile device smart. Over 4 billion people own a mobile phone, which is predicted to increase by 50% in 2015. Landlines and desktop computers will be a thing of the past in the coming future as new technologies are being invented everyday to make mobile devices better and more advanced. We have grown and been molded into a mobile society making mobile devices the perfect technology for our busy lifestyles.

The vast amounts of people who own a mobile phone gives marketers a wide array of opportunities to develop a mobile marketing plan. Two of the most widely uses of mobile devices are to socialize and surf the web. Social media networks, most popular being Facebook and Twitter, have developed mobile apps to make socializing easier and in the palm of user’s hands.

Marketers have a wealth of potential to attract customers to their brand, products, services, and their company. A mobile marketing campaign has an opportunity to attract a widespread market of people, a market consisting of an upwards of 4 billion people. This gives marketers room to experiment and try a variety of marketing ideas to cater to that group of people, with one major thing in common, they all own a mobile device.

Here are 5 steps to help mold a marketing plan to fit a mobile lifestyle:

1. Prioritize: A mobile marketing plan is something that will take time to develop and implement. Marketers should have goals and a time line set up before starting. This is not something that can be thrown together in one day. A detailed plan should be prepared for a mobile marketing plan.

2. Utilize: There is an extensive amount of information that is available, it just needs to be looked for. Take advantage of the knowledge others provide. A mobile marketing plan will be easier to create when you have information to help you along.

3. Recognize: Be aware of what others have done in the past and the present. If that information is obtainable, it will become a very useful tool to see what other have tried and if it worked or failed.

4. Characterize: A mobile marketing plan should be exciting, creative, and full of energy. If it is boring, no one will pay attention to it. The idea to keep in mind is to give a mobile marketing plan a personality so that users can feel like a company has a soul. Keep in mind that a company that portrays themselves as fun and refreshing will have a better chance of being seen and heard. Also remember that this marketing plan is being catered to a mobile device and if the campaign doesn’t catch the eye of users it will be quickly dismissed.

5. Initialize: After goals have been made, information has been collected, and a plan has been formed, it is now time to put that plan into action. This is the most exciting step because this is when you find out if your hard work and planning will produce results. A plan to track progress should be put into place at this time.

Marketing Via YouTube

YouTube was developed by Chad Hurley, Steve Chen, and Jawed Karim in 2005. Since then it has become the second largest search engine behind Google. YouTube offers an array of different things, from music videos and commercials, to even the keyboard cat, YouTube has something for everyone. But did you know that YouTube is a helpful marketing tool? It is not obvious why a video sharing site would benefit businesses through marketing, but in fact marketers can utilize YouTube to distribute content and messages to consumers, hoping to inform or attract them to a product or service.

YouTube is a great way to give a business a presence online. Social media outlets like Facebook and Twitter are a available to create a presence online, but why not expand that by using YouTube and allowing users to literally see information. One of the great benefits of YouTube is that its free, meaning it won’t hurt a business to try it out.

Here are 5 other benefits YouTube offers for marketing purposes:

1. YouTube never sleeps: A user is able to access YouTube at anytime, which means a marketing message will always be available for people to see.

2. Watching vs. reading: We have grown into a technologically advanced society as technology seems to change every time we blink. We have now become conditioned to use our eyes more. We tend to rather watch something than read something.

3. High traffic: Millions upon millions of people visit YouTube daily. These people become potential viewers fora marketing message you may have. Since traffic is so high for the site as a whole, potential traffic for a particular video increases.

4. Personality: Some companies have no personality or you can’t put a face to a name. YouTube allows to give a business a face and lets users know that it has a soul. It shows that there is a personality behind the company profile and allows users a chance to really get to know who you are and what you do.

5. Versatility: YouTube is a very versatile tool for marketing. There are many possibilities of uses and it allows for creativity to surface. YouTube can be used to demonstrate a product, create brand awareness, or promote something new. There is no limit to what a company can do using YouTube for marketing.

YouTube has grown into a popular site that is no longer just a video sharing outlet, but a search engine as well. It is also a place for marketers to be creative, allowing a company to come alive.

Sunrise Packaging has just debuted on YouTube. Check out our video!

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Rivalry and Competition in Business

We all know the famous rivalries in business such as Coke vs. Pepsi, Microsoft vs. Apple, and Ford vs. General Motors. Although we have these business rivalries, do we know why they start. Competition is one of the ingredients in how business is shaped. It is a natural occurrence based on two separate parties vying for the same goal. Businesses try to win acceptance from consumers, which is where rivalry and competition essentially begins.

Consider Coke vs. Pepsi, one of the oldest rivalries in American business. Also known as the Cola Wars, Coke and Pepsi started competing with each other in the 189os. Coke dominated the market, but Pepsi was always close behind. The brilliance behind the Cola Wars was that they both had different ideas of how to attract consumers and control the market. They both implemented innovative marketing campaigns throughout the years to gain even a fraction of the market. They also modified pricing and brand strategies to get a little closer to victory. It has been over 100 years now that this rivalry has existed and it still continues today.

Competition and rivalry is a healthy part of how businesses operate. Competitors help each other learn and move forward. Do you think Coke and Pepsi would be where they are today if they didn’t have an intense rivalry? Coke and Pepsi are successful because they were able to improve themselves individually based on what they learned from each other. Competition also helps the marketing process. Consumer needs and wants are uncovered during rivalry, which allows creative marketing tactics to be used. Now that social media has entered our lives and has grown into a big phenomenon with outlets such as Facebook and Twitter, marketing can be taken to a whole new level, opening doors that we never knew existed.

Although competition and rivalry don’t have reputations as being based around something good, in reality they have shaped the way we do business. It can’t be all that bad if Coke and Pepsi have survived over 100 years of rivalry and both are still going strong.

Twitter Turns Five

Twitter has been ‘tweeting’ around the world for five years now. The little blue Twitter bird has become a staple icon in the world of social media. Twitter got its start in a brainstorming session of a podcasting company called Odeo in San Francisco. Twitter was founded by Jack Dorsey, Evan Williams, and Biz Stone. Odeo needed a way to be saved and the idea was to reinvent the way we communicate. Jack Dorsey had a vision that would allow users to use 140 characters or less to send out information via text message. It started out as twttr, inspired by the photo sharing service Flickr. This phenomenon that would reshape our lives launched in March of 2006 when Jack Dorsey posted the first tweet “just setting up my twttr”.

Accounts were created and twttr had 100 users. Soon after Twitter exploded into a micro-blogging movement that was made into its own company in 2007. Soon after, people from all walks of life, celebrities, and even Obama were becoming encompassed in the world of Twitter. That 100 users that first started using Twitter became 200 million at the end of 2010 and has continued to grow since then.

In the five years that Twitter has existed they have won awards, launched in different languages, partnered with LinkedIn, and has made a major impact in social media upon many other feats. According to the Huffington Post, Twitter now handles about 140 million tweets per day and a billion tweets per week. Twitter will continue to grow and be the place for users to unleash 140 characters of anything imaginable, as well as be a place for businesses to grow and market their brand.

Are You Ready For Some Advertising?!

Super Bowl number 45, the biggest TV event of the year, is only a little over a week away. As we are preparing our parties and getting our adrenaline going for the big game of the year, we are also getting psyched for all of the commercials. Those 30-second attractions that we all look forward to are already underway and totaling over 45 minutes worth of advertising. The average cost for a 30-second spot is about $3 million, meaning companies are making a big attempt to put out the most innovative and exciting commercials possible. Social media is also participating in the Super Bowl, making ads last longer than 30 seconds. Companies are using Facebook fan pages and Twitter to continue the advertising, as well as using YouTube to replay the commercials.

Car makers are dominating the line up this year, but favorites like the E-Trade baby and the Anheuser-Busch Clydesdales are back to hopefully make an impression on viewers. Some advertisers who cancelled appearances in the past couple years are back to regain attention. GM is hoping to draw people into Chevrolet and PepsiCo is planning seven commercials this year. Movie trailers will also be seen during the Super Bowl. Paramount will be promoting upcoming releases such as Rango, Transformers: Dark of the Moon, Kung Fu Panda 2, and Super 8, while Disney will be promoting the next Pirates of the Caribbean and Cars 2, and Warner Bros. will be promoting Part 2 of Harry Potter and the Deathly Hallows. Pizza Hut will make their debut this year as they try to reel in some extra sales for the game. GoDaddy will be present during the Super Bowl as they will reveal their new GoDaddy girl. Doritos, Best Buy, Motorola, and Snickers will also be making appearances in the commercial lineup.

So on February 6th, get the snacks and drinks ready for an eventful night of football and commercials!

Social Media is on the Rise

Consumer usage of social media continues to grow in the United States and around the world. Social media is so much more than just a way to communicate with friends and family. Today, marketers are becoming more engaged in what social media can do for marketing. The result, marketers are taking involvement to the next level. Next year, 4 in 5 U.S. businesses with at least 100 employees will take part in marketing via social media. This has increased by 5% from 2009 and is projected to grow in 2011 and 2012.

Social media outlets such as Facebook and Twitter will be used heavily in 2011 by marketers as they make their presence on these sites more prevalent. Social media is ranked third along with converting traffic, where marketers plan to focus their online marketing budget for 2011. Since social media and online marketing is becoming one of the main outlets for marketers to use, spending for social media will continue to rise.

This positive correlation of social media and usage provides businesses with the opportunity to grow and reach a wider audience. Social media has many benefits to offer businesses. Social media allows for marketers to find out more information about consumers, with the goal of building a relationship with those people. Since consumer usage of social media is on the rise, there are more people out there to make aware of what your business has to offer and how it is different from others. The possibilities are endless using social media and the outlook is positive for the future.

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Why You Should Use Twitter for Your Business

Social media is defined as media for social interaction. It uses web-based technologies to turn communication into interactive dialogues. Businesses have been using a variety of social media techniques including Facebook, LinkedIn, and Twitter to catch the attention of people in the hope to gain customers. The goal is to intrigue potential customers and get them interested in your business. Twitter, one of the many social media tools, has become a very important mode of communication for businesses. Why use Twitter you ask? Here are the top 10 reasons why businesses should use Twitter:

1. It’s free to sign up and use. No need to spend money to subscribe or maintain.
2. It can help grow your email list. Email marketing is becoming very popular and by gaining email addresses, more contacts are being made.
3. It will expand the reach of your email campaigns.
4. Networking is possible by following people and asking them to follow you. Networking is a very important factor in growing a business. The ability to network without having to go anywhere is very convenient.
5. Can stay current on industry trends. This gives a business the ability to see what others are doing and saying.
6. Monitor what customers are saying about you. This allows to hear feedback about your business, whether positive or negative, it is still beneficial to hear input.
7. Can host a Twitter chat to engage followers. This allows to be able to talk to certain people to gain more insight and feedback.
8. Customer support related issues can be handled easily. Questions and problems can be addressed quickly and easily using Twitter. These can also reach other who may have had to same question or problem.
9. Advocates for your business can be found and heard. People who are really interested in your company are out there and can be heard if you find them or if they find you.
10. Can promote your business to new and existing customers. Promotion is a major part of marketing a business. Since Twitter has many users, promoting a business becomes a easier by having a big reach of people to promote to.