College Bound FlashPad Put New Spin on Old Tradition

Ah, college. You remember it well, don’t you? Your favorite seat in the auditorium class. The patch of grass out in front of your dorm where you’d gather on a sunny afternoon. But how about your first college memory? You know, that fateful day where you went to the mailbox and saw that acceptance letter–or what you hoped was the acceptance letter.

 

Maybe you remember it fondly, or maybe you just remember the scene from any coming-of-age college movie. Either way the acceptance letter plays a big role in the college experience. And thanks to Sunrise Packaging’s College Bound FlashPad, the moment of truth just got that much more exciting.

 

Some universities have already switched to the College Bound FlashPad for their correspondence. Why? Because it’s a big thing in a small package.

 

College Bound FlashPads for university recruitment, acceptance letters with hard turned edge binding and offset printing

 

First Impressions

Start with the packaging itself. The College Bound FlashPad is a prestigious presentation. It opens up like a book and presents you with a gift. Imagine the words “You’re In” or “Welcome to Your Future” embossed on a turned-edge hardback binding. The shiny university emblem foil stamped into the cover. Something to run your hands over, instead of just a cold piece of paper with a standard office font. The university is telling the student he or she matters, and the student has the first taste of pride in their future alma mater. A preview of holding their degree.

 

Get Loaded

Secondly, it’s functional. Maybe your acceptance letter was followed by a packet of information. Maybe it was buried in a bunch of Welcome! pamphlets jumbled around by the mail carrier. But the FlashPad is crisp, clean, and capable of storing all that information in one little flash drive. Imagine you’re in the Admissions department of a college. Instead of getting an influx of forms and papers chicken-scratched by incoming freshmen, you get a digital form back via email. That’s the beauty of the flash drive, isn’t it? All your paperwork–not some of it–packed into one easy to use device. All parties involved can benefit from that. Sunrise Packaging will even load up your data for you!

 

Standout Recruitment

On the flip side, universities can also use the College Bound FlashPad recruit potential students. Imagine a college fair where all the university reps are still handing out lanyards to impress. Give a student something they can use, something memorable. As a college recruiter, you can load your flash drive with newsletters, class rosters, statistics. You can even load the FlashPad with other goodies–a pen, a flashlight–to add even more value. If a student can expect the kind of luxury a FlashPad offers before they’ve even enrolled, you can imagine how they’ll perceive the experience and education that’s awaiting them at your university.
So go on. Give somebody that amazing acceptance letter they’ve been waiting for with a College Bound FlashPad. The one from the movies. The one that opens itself and truly shines.

Prestigious college flashpads with turned edge bindings, offset printing, embossing, and foil-stamping

Magnetic Boxes: The Allure of Magnets in Custom Packaging

 

When you want to add a little dash of panache to your packaging, you gotta go magnetic, as in magnetic boxes. At first, I was a little skeptical how cool a box could be. A box is a box is a box, right? But the first time I held one of these magnetic boxes in my hand, I let out a satisfied breath and thought, Yeah, luxury packaging is definitely a thing.

custom magnetic boxes, magbox, netbox, soft touch lamination, turned edges

Magnetic boxes like the Netbox­™ are just plain cool. Part of that coolness comes from the magnet itself. Fact: Everyone loves magnets. Why? It probably starts when we’re young. If you can’t remember the exact first time you saw a magnet, you can definitely remember playing with them at some point in your childhood. A pair of magnetic spheres twisting and swirling in a vortex around themselves on your kitchen table, or the clasp of your parents’ magnetic boxes becoming endlessly fascinating on a summer afternoon. The fascination began there, didn’t it?

 

But as you grew up, you realized magnets are still kind of a mystery, adding to their dapper mystique. We know manmade metals can be heated to their “Curie” levels, producing magnetic properties…but they also come from space! These metals get ionized by traveling on asteroids. Whoa. And don’t even get me started on lodestones! A lodestone is a naturally-charged magnetic stone….if you can call getting zapped by lightning ‘natural!’ It’s like a geological superhero!

 

All of these elements give magnets their allure, and magnetic boxes are no exception. You might say they have a magnetic personality all their own…

 

…or you might not.

 

Custom mag box with softtouch lamination for presentation packaging and sales kits

 

 

Puns aside, there is something to be said for custom magnetic boxes in the world of luxury packaging. The NetBox™ feels like silk thanks to a soft-touch application, and there’s no denying that familiar snap of its magnetic enclosure. Opening magnetic boxes conjures the sense of unboxing a full array of rich chocolates–and a custom thermoform tray or a precision-cut foam insert can add to that feeling. Seeing an organized spread of items in elegant packaging sends a pretty strong message.

When the box itself feels like an heirloom, the trust in whatever its holding within goes through the roof.

A celebrity wouldn’t be caught dead in a fast food restaurant, and you wouldn’t put an elegant product in a shoebox. Well, unless the product is shoes–but you get the point! Dress your product for the job it wants, not for the job it has. And magnetic boxes are the business casual for the packaging world.

Creative Software Packaging for Developers

The FlashPad (n)

1. The premiere software packaging solution for anyone trying to take something mundane and make it pop.

 

You know, like a flash drive. Want to give it a real stage presence? A bit of pageantry goes a long way when you’re trying to stand out among competitors, or even just be remembered. The Flashpad fits that bill, while retaining the functionality we’ve grown to love about personalized packaging.

 

I’ve mentioned before how custom USB drives driving business as an alternative to the business card at trade shows. They are a fantastic, reusable asset that puts your company’s name at the fingertips of a potential client on a daily basis. There’s no better marketing tool than an asset that has multiple purposes. What began with a square of paper, became a pen, and now ends with a veritable digital portfolio, smaller than both its predecessors and infinitely more functional.

credit card drives primed for custom software packaging from sunrise packaging

But what if you dwell in a world where customized flash drives are the currency of the realm. A techie business, where you are literally swimming in a pile of flash drives. Water water everywhere and all that. Certainly there must be a way of standing out in that domain, right?

 

The FlashPad should be a go-to for any up-and-coming software developer or game designer. Why? Because if the bulk of your work exists within the walls of a computer, there’s not much to hold onto in the real world. Believe it or not, seeing is still believing, even in the online era that we live in. Trade shows, conventions, and business expos are still relevant outlets for new products, digital or otherwise. And custom flash drive packaging still makes the difference.

 

If you’re a software developer, maybe you have great new antivirus product. Now, you can fish for leads online, hoping that a pop-up catches someone’s eye and brings them back to your site for a download. But we all know where pop-ups end up. And do you really want your antivirus program associated with a pop-up? I don’t know know about you, but every helpful piece of software I’ve ever downloaded has come from word of mouth.

 

I’ve said it before, and I’ll say it again: not everyone opens an email, but everyone opens a FlashPad. The same can be said of a pop-up. But chances are you won’t immediately close a FlashPad the moment it appears.

FlashPad_and_USBdrives_for_software_packaging

In fact, it’s just the opposite. Like an intriguing book, or the compact disc (in it’s prime), curiosity will drive your potential client to open your sharp software packaging. And with a FlashPad, it will be a memorable experience, complete with images, text, high-definition graphics, and a diecut foam insert housing your flash drive. Consider the FlashPad a preview of what’s to come when they plug in your USB drive.

 

 

So how can software packaging help exactly? Well, a plug-and-play jump drive loaded with your software demo is that much closer to being downloaded. An indie game delivered in a classy, flip-open binding on a flash drive is that much closer to being played. Not only are you providing your potential user/gamer/customer with the ability to get started quicker, the FlashPad offers you the luxury of including other materials. A pen, a stylus, a keychain, even a good old fashioned business card if you’re feeling nostalgic. Why pick and choose what to include when you can store it all in a clean, organized display.

 

It’s like a mini trade show in the palm of your hand!


 

5 Cool Features for a Standout Custom Game Box


 

Central City custom game box design, turned edges, offset printing, and glossy lamination

Central City Box Art

I can safely say that board games are the name of the, well, game around my homestead lately. My roommate and I have been spending our spare time discussing everything from hit points to game mechanics to hypothetical company names. Maybe it’s that Gen Con is just around the corner, or that an old friend of mine just launched a Kickstarter campaign for his custom game due out next year, but something is definitely in the air.

 

 

 

The indie custom game scene appears to be at its peak, and I’m absorbed with all the aspects. As much as I’m a geek about story and characters, I’m also a geek about the design side. The game board intrigues me, sure, but I’m what you’d call a custom game box enthusiast too. Between graphics, blurbs, and logos, I love to judge the proverbial book by its cover.

 

Last week, I found myself at a game shop. Surprise surprise. As I made my way up and down the aisles, I tried to keep track of what caught my eye. It wasn’t necessarily the graphics. I mean, sure, a splash of color or a cool character rendering couldn’t hurt your custom game, but what really drew me in was the packaging. An interesting shape or texture. Features.

 

Which of course got me thinking. So if you’re a game designer about to box up your hot new board game, then you may want to consider these…

 

Cool Custom Game Box Features

Handle It

custom handle box

Handle boxes make a great presentation for press kits, but they can also add a little flare to your custom game. A game box that looks like a briefcase or a treasure chest could certainly benefit from this little element. Plus, handles are just plain handy. They make your game easier to transport. Keep your meeples upright, peoples!

 

Magnetic Personality

cigar style magnet box for custom game design

Who doesn’t love magnets? Think about the last time you got a box or a device with a magnet. Now think how much time you spent playing with said magnet. It’s like a game within a game! Okay, maybe I’m just easily entertained, but magnets do add an extra level of security. The smooth snap enclosure also increases the value of your game by leaps and bounds.

 

Sleeves FTW!

example of a heat-sealed sleeve with turned edge printing and lamination

How many times have you had a board game that you loved but lost the rules? Or some other important paper element–a card, or a booklet perhaps? What if you included a sleeve in your custom game. It could safely hold rules, cards, maybe even a custom DVD to go along with your game. You could even utilize the sleeve to create a little window into your game box, another cool design feature!

 

Hold Out for the Fold Out

die-cut custom game board with turned edges and glossy lamination

You might think this idea is bonkers, but I think it’s the next revolution in game design. Folding game boards are pretty standard, but what if your custom game box became your board game! Yeah, I said it! Using buttons, magnets, tuck tabs, it wouldn’t be a stretch for the box could transform into a gameboard. Major cool factor in my book.

 

Notch Your Usual Box

example of custom packaging with thumb notches

Thumb notches, thumb notches, thumb notches. You gotta have the thumb notches, especially when it comes to custom game design. This is true for any box really. This handy little design feature makes your game infinitely easier to open. What’s the point of having thermoformed compartments for all your individual pieces if you’re just going to shake everything loose trying to get the box open. Cards all scattered, meeples everywhere like a mini hurricane hit. A little thumb notch goes a long way.

 

It can be tricky to stand out in any market, but with custom game design on the rise, the market is about to get even bigger. No matter what game box feature you go with, always remember to stand out, make a splash, and blow your audience away!

Custom Packaging Spotlight: Ramble FX Twin Bender Setup Box

Minnesota’s own Ramble FX knows that an elegant piece of equipment like their Twin Bender fuzz pedal needs elegant custom packaging. The custom box we crafted for them definitely fits the bill. It truly puts the custom in customized.

 

custom two piece rigid setup box by sunrise packaging for ramble fx, turned edge, soft touch laminate tray with diecut foam insert

 

This luxurious custom package is a very unique combination of elements. The Ramble FX box is a rigid 2-piece setup box which means it has a strong, durable construction of sturdy chipboard that almost completely telescopes shut. A sliver of the bottom tray remains. This design is as functional as it is visual; the flash of red compliments the box while also providing a handhold for ease of opening. A custom package should always consider having this element or thumb notches for a smoother user interface.

 

The top or outer layer of this custom packaging sports the impressive Ramble FX logo, brought to life with crisp graphics and protected with a soft-touch lamination. This soft-touch feature ratchets down the glare as well as giving the packaging a high-end feel. When you have your hands on the Twin Bender custom box, you know it’s a fine piece of hardware before you even open it.

 

The bottom tray has it’s own unique glossy lamination, giving the red a glow while also giving the bottom a smooth, clean texture. The lower tray is fit with a foam insert, die-cut precisely for the pedal and matching the colors of the rest of the packaging. The devil is in the details, as they say.

 

Ramble FX Twin Bender custom packaging. turned-edge box design, rigid two-piece setup box, offset printing, glossy lamination, soft touch lamination, diecut foam insert

 

The Ramble FX custom box has a highly-impactful presence, garnering an appreciation from the buyer that is opening their purchase for the first time, or the onlooker that may be in the market for a fuzz pedal. Truly impressive, unique, and personalized for a standout look. A beautiful frame for a masterpiece of musical equipment, and a testament to the added value of custom packaging.

 

As always, it was a pleasure to contribute to this truly artful custom packaging presentation.

Full Service Flash Drive Packaging


If you follow this blog with any consistency, you probably know how awesome the FlashPad™ is. If you don’t, here’s a brief reminder why it is the top tier of custom flash drive packaging.

 

The FlashPad is a turned-edge hardcover binding that, when affixed with a die-cut foam insert, essentially becomes a book. This “book” in turn can hold a flash drive, pen, or any other like materials. The near-endless customization options and sharp presentation make these pads a memorable packaging choice. Not everybody opens up an email…but everyone opens up a FlashPad.

But you might not realize how convenient it is to get your FlashPad from SunPack into your client’s hands. We’re practically a one-stop shop. Sure we make custom flash drive packaging, but we’re also a custom corrugated box and thermoforming facility–which means we can do so much more for you.

 

It’s Truly Full Service Flash Drive Packaging.

 

Let’s run through it, shall we?

 

Make and Modelcustom usb drives for flashpad flash drive packaging

You’ve decided you want to make a splash with the FlashPad. You’ve seen the statistics,and you know flash drive packaging will do the trick. So where do you begin? Well, technically you can start with the flash drive itself. These aren’t your father’s custom flash drives. You want one that’s dinosaur-shaped? You got it. Sunpack can get you the drive of your dreams. Consider it done.

 

 

Lock and Load

Let’s not forget why you’re going with flash drive packaging here. You’re going for all the great features a USB drive offers. Most important of all, the freedom that comes with massive storage space. With a flash drive, you can add that extra video. You can put the whole manuscript and the sequel. You can include all the photos you want. And guess what? We can load them up for you. You don’t have time to plug-and-load a hundred flash drives with all your e-materials. Let us handle that.

 

Dress it Up

FlashPad, custom flash drive packaging from sunrise packagingHave you ever heard the phrase “Dress for the job you want, not the job you have?” That’s the FlashPad in a nutshell. It’s peacocking. It’s utilizing something unique to make a lasting impression on your potential client/publisher/producer/whatever. If you’re an independent businessperson, just a startup, this is your chance to send a message of professionalism. So choose your design well. Make the FlashPad look like your book, or give it the crisp, clean logo treatment to really brand yourself. In any case, we have you covered. With offset printing, turned edges, foil stamping and embossing, you know your custom flash drive packaging will look the way you want it.

 

Seal the Deal

When your flash drive packaging is looking dapper, the next step is to make sure it’s protected. Secure. That’s we we’ll shrinkwrap it for your. Fresh off the line, will make sure those colors stay sharp, those smudges stay off, and those prying eyes keep out until it reaches your recipient.

 

Special Delivery

And speaking of recipients, we can even take care of that too. Our corrugated packaging facility can create a custom mailer that perfectly fits your flash drive packaging. You can even customize that too. Add your logo or your office address. Heck, we can even seal it up and mail it for you.
What did you think I meant by Full Service Flash Drive Packaging. Just one of the awesome things we’re doing at Sunrise Packaging these days.


 

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Customized Incentive Games: Bored to Board in 5 Steps

Jungle Safari customized incentive game

Customized incentive games are a great way to boost sales at the same time as boosting morale. Why? Because they’re fun. Incentive games are so well received because employees because they’re competitive. They can also take the place of a raise or bonus that just isn’t in the budget. But just like with any game, customized incentive games have rules. Not just for the player, but for the game-maker as well.

 

It’s Called Gamification.

 

And it means using elements of game development to promote an increase in productivity. It’s taught in business classes and preached about in textbooks. It’s not just a fun thing to talk about in the breakroom. It’s a trusted motivational tool.

 

How Can Customized Incentive Games Help?

 

There are many different variations of incentive games, but customized incentive games set the gold standard. Anyone can tape a twenty over the water cooler and say most sales wins, but what about tomorrow? And the next day? Seems like that would get expensive. And what happens when you don’t put up the bill one day? Chills. But a creative boss can do better (and probably save a little dough along the way) by creating a unique game experience with a board game that is tailor fit to your business. Many companies use custom board games for corporate retreats, team-building activities, meeting a sales goal, or even as a holiday bonus. Later we can get into ideas for customized incentive games, but for now, let’s talk about the universal rules for business owners considering customized incentive games.

 

Personal

This should be an obvious element of customized incentive games. Customized means personalized. A game that is made specifically for your business or trade. Let’s look at the Monopoly model. A standard chipboard game board with a border of squares where players need to progress. If you owned a restaurant, you wouldn’t fill the squares with goals like Be Positive or Promote Synergy. You would want something like Sell 5 Desserts in One Shift, or Sell 3 Bottles of Wine. Be specific. A good game shouldn’t have wiggle room. And while we’re being personal, consider adding some inside jokes or an experience unique to your business.

 

Attainable

Nobody likes an unfair game. Customized incentive games are no exception. Incentives are always pretty tensile. Some employees are content with their performance and don’t want to be pushed.  But a game that’s fun is contagious. Competition is contagious. Know what isn’t contagious? An impossible goal. No server is going to sell 20 bottles of wine in one night, or 20 cars in a day. A game like that is over before it even begins.

 

Interactive

Another problem with taping a twenty over the water cooler? There’s nothing to do. Except your job, of course. But how’s that incentivizing? It’s important to get up out of your chair, especially in an office setting. Even the smallest excuse to be less sedentary is a win. If you’re a CEO of a chain, consider sending a customized incentive game to every branch of your business. Something that can be set up at the front of the office. After a few people get up to move that piece, everyone will want the chance.

Custom Game Boards and customized incentive games with turned edge chipboard for business or  home entertainment.

Attractive

Just like any game at a retail store, the package needs to sell. Your employees won’t be sold on a piece of paper tacked to the wall. That’s about as memorable as a staff meeting. Use the opportunities of a customized incentive game to really wow your staff. A durable chipboard game with turned edge printing gives the game a real feel. Like they’re playing a real game. Playing to win.

 

Payable

Which brings me to the biggest rule: the payout. Maybe it’s money. Maybe it’s a free night’s stay at a hotel. Heck, maybe it’s a pair of socks. Whatever the payout is, make sure you can actually pay it out. You customized incentive game is only as good as your word. And if you promise winnings that can’t be paid, you lose the trust of your employees. You get one shot. If your incentive game doesn’t deliver on its promise, nobody will play again.

 

Experts estimate that 70% of the world’s top performing businesses use gamification to boost their sales. It is a proven method for improving productivity. And it isn’t just for employees. Elements of gamification can be geared towards consumers as well.

Product Launch Kits and Why You Need One

Product launch kits are like battering rams for new business owners. These customized kits don’t just put a foot in the door–they kick it in and take a stand! For a variety of reasons, launch kits can put your product at the top of the charts when it comes to retail.

 

What are Product Launch Kits Exactly?

 

Fair question. For packing such a powerful punch, one might think a product launch kit is some sort of secret weapon. A specific tool, like a wrench. In actuality, a launch kit’s real power relies on its ability to be customized. Adaptable. A launch kit can be tailor fit to any consumer or company.

 

Physically, product launch kits are customized corrugated boxes, typically with an E-Flute wall structure for emphasizing graphics and logos. An appealing, attractive box that can store and support a new product, as well as any informational materials that come along with it. Keeping those elements in mind, the options for a final launch Kit are nearly limitless.

 

Under Armour E-Flute product launch kit for marketing

 

Where to Start

 

When trying to decide on the right product launch kit, it’s important to consider where your product is at in the marketing/retail process. Is your product fresh and new, barely out of the prototype stages? Is your product an established tool or concept that has seen plenty of shelf time? Is your product practical, or is it for pleasure? Or entertainment? Is your product trying to reach a typical shopper? Or is it specialized to a particular industry, like medical equipment?

 

For products fresh out of the gate, product launch kits are invaluable. There’s no substitute for getting your product into the right hands. Tactile contact is still one of the biggest advertising tenets. When you get your hands on a wrench, you know what it does, right? This isn’t always true with a brand new invention or product, which is where a launch kit comes in. It can answer questions, show diagrams, all while keeping your product in a potential buyer’s hands. Product launch kits can even be made to look like actual retail packaging to give a store a peek at what your product might look like on their shelves.

 

But maybe your product has been around the block. Maybe your product isn’t even a product. Perhaps it’s a new idea for a non-profit organization, or a new promotion from a timeless sports team. In which case, your product launch kit might be more of a relaunch kit. This is also an effective tool, breathing a second wind into a classic model. Maybe your custom launch kit could be more subtle in its design, opting for a glossy laminate with a stark logo instead of informative blurbs and splashes of color.

Custom presentation packaging product launch kits for Minnesota Vikings

Customization is King

 

No matter which stage in the spectrum your product–or property–is at, the best part of a product launch kit is its ability to be loaded with SWAG. When fit with a die-cut foam insert, or thermoformed tray, a launch kit can store not only the actual product, but related materials, flash drives, and any other relevant promotional materials. If you’re a gym, maybe you want to include a water bottle with your logo, or a personalized sweatband. With a custom foam insert, a launch kit can house just about any giveaway goodie. These promotional items will add value and also increase notoriety.

 

custom presentation packaging, Custom cigar stle box, custom packaging, foil stamping, sbs trays

 

Bottom Line? In today’s market, it will be difficult to make a splash without some sort of custom product launch kit. The days of pamphlets and firm handshakes are over. With so many products and innovations, don’t you think your business card should be a little more three-dimensional?

 

 

What Your Custom Printed Box is Saying

  • Who are you?
  • What do you stand for?
  • What are you offering?
  • What do you bring to the table?

These are all questions that are answered at first glance. Is it fair? Irrelevant. In the modern world, so much is conveyed instantly and visually. You hear people all the time referred to as “the full package.”

So isn’t it even more true for an actual package?Rigid box, Rigid Mag box, luxury box, presentation kit, launch kit, sales kit, marketing kit, custom die-cut foam, full color printed mag box

Whether you’re angling for a record deal, trying to stand out at a tradeshow, or show your team encouragement, you have to ask: what is my custom packaging saying about me? Do splashes of color on your custom presentation kit really show your team’s clinical, professional demeanor? Or would a stark white soft touch packaging that makes your logo pop be the better choice? Does that matte black lamination bode well for your house painting career? Or would a multicolored custom printed press kit show your true colors?

 

If personalized packaging is your canvas, are you painting the right picture for your business?

Whatever the message is, the custom printed box is going to deliver proudly. Customized means standing out. Getting recognized. Differentiating your brand from the rest of the pack. And whether you emboss it, foil stamp it, or give it the custom silk screen treatment, high-quality custom packaging is going to be what gets your foot in the door.

What’s Trending in High-End Custom Packaging

Custom mag box with softtouch lamination for presentation packaging and sales kits

We’re reaching the back nine of 2015. It’s time to paint the shed, so to speak. If you haven’t had your finger on the pulse of custom packaging, now’s the time to catch up.

Earlier this year, Andrew Gibbs, well-known CEO of The Dieline, highlighted some of the trends in custom packaging. In an article written for the Creative Bloq, Gibbs points to 4 emerging hot spots in the world of package design:

 

  • Visual authenticity a revival of raw, freeform, or handdrawn graphics
  • Luxury of lesssubtle, texture-based iconography and design
  • Ultra-purea simple, clean look, perhaps most notably used by Apple
  • Bio-basedpackaging that’s sustainable, or “environmentally responsible”

 

 

Rigid-set-up-box-11.02.14

Are these trends mutually exclusive though? While Gibbs tends to point to these as separate entities, perhaps business owners can glean a singular lesson from this list. It would appear that clients and consumers alike are looking towards a clean and simple look. They are looking for transparency, integrity, and a product they can feel good about dispersing. Luckily these elements go hand in hand.

But make no mistake: these elements, though subtle and simple and interconnected, are still design choices. Turned-edge packaging, soft touch laminated surfaces, foil stamping and embossing are more important now than ever in establishing that clean, clinical look. And, more importantly, the quality in which these processes are completed needs to be sharper than ever. Making something look handmade is an overlooked artform. Looking sloppy and being sloppy are two different things–and yet immediately recognized by today’s consumer.