Luxury Brand Packaging Tips

Luxury brand packaging is one of those things that's better experienced than described. However, as one of Minnesota's premier producers of high end custom packaging, we're well-situated to take a stab at defining some of the features that make packaging feel luxurious. Custom packaging can make a sizable impression. And it's our job to make sure that it's a positive impression as a result of great design and fine craftsmanship.

The tips below, adapted from TheDieLine, discuss how to appeal to consumers and leave an impression of high-end luxury packaging. It involves appealing to the senses in unexpected--yet pleasing--ways.  It's turning the mundane into the extraordinary. And it's easier than you think.

Tips for High End Custom Packaging

Include micro-interactions
You can guide users through a delayed-gratification type of an experience through micro-interactions. Micro-interactions are unexpected surprises about a package or a box. Utilize materials in unexpected ways (especially materials that convey the luxurious quality you want to convey, like our soft touch lamination). Design points of interplay for the user and the product. Magnet closure, pull tabs, these extras surprise and delight consumers. 

luxury brand packaging

Reduce redundant hand positions
Haptic feedback helps inform luxury packaging. Believe it or not, but according to TheDieLine, redundant hand positions required to open packaging reduce perceived quality. Use one simple criterion: how easy is it to open the package? Could it be opened blindfolded, or would it require tools and complicated handiwork? It's a testament to the classic simplicity and elegance of the cigar box

luxury brand packaging

Contrast finishes
The way light interacts with colors and finishes affects how consumers perceive things. It can make the difference between a high-end box and a cheap one, or at least the perception either way. The finish should be smooth, crisp, consistent, and even. Incorporating foil stamping on a matte material is one of our favorite ways to create this kind of contrast. However, show restraint when it comes to contrasting.  Discretion and minimalism in design define understated luxury.

Gold foil stamp example on luxury brand packaging

Luxury Brand Packaging Value Perception

When all is said and done, creating luxury brand packaging is all about creating a perception of high value. By following the cues discussed, it's possible to trigger the sensory cues that say "high-end." While these are tips that help convey luxury, it's important to remember packaging basics, such as: 

  • Take measures to ensure packaging won't become warped or misshapen due to humidity, poor handling, etc.
  • Incorporate materials and finishes that are pleasing to touch. 
  • Design an opening experience worthy of an unveiling video. 

Consumers want to be thrilled. Discover ways to incorporate these types of interactions and sensations into your packaging to create something they'll love. 

DnD Custom Game Box

If you’re watching Netflix’s Stranger Things, take note: no spoilers appear below, but there is minor discussion on plot points.  The introduction to the main characters features a scene that would convey very different things just a few years ago. They’re sitting around, playing Dungeons & Dragons (or DnD).  Since the show takes place in 1983, it’s clear that they’re being depicted as classic 80’s *nerds,* so to speak. And to drive the message home, they’re also part of the AV Club, get picked on by bullies, and are general outsiders. However, with the relatively recent rise of “geek chic,” these kids are endearing through our 2016 lenses. Also, DnD is experiencing a resurgence of popularity due to all this attention. Since Sunrise Packaging is in the business of boxes, it seems appropriate to turn our attention to making a custom game box for the new wave of DnD-ers.

DnD Needs Assessment

Although online versions exist, this is a game best played in person with a group. It’s a group effort. As the OG of fantasy role playing tabletop games, the custom game box needs to be as iconic as its contents. Color schemes typically fall on the darker end of the spectrum, highlighted with fiery reds, oranges and yellows.

The party of adventurers might always meet at one person’s home, or the set might travel around. This means the box needs to be both durable and easy-to-move. Light, built in handles of some sort, but rigid and strong enough to withstand  transportation. DnD game boards usually fold up, but a custom game board might need more room to lay flat. Some kind of rigid insert might be necessary. Partially for presentation, but also to keep the pieces and dice intact. It’s kind of like using a peg board for tool organization. When they’re outlined, you know exactly which one is missing. Same goes for a custom box insert.

DnD Custom Game Box

So what have we arrived at when it comes to a custom game box, specifically for DnD?

For starters, a custom two-piece setup box is the classic game box style.* The turned edge style is also ideal for the design and strength components. Turned edge boxes are made of chipboard, which is extremely durable. It also lends itself well to a variety of wraps which can best display dynamic DnD graphics and colors. Further custom options can include foil stamped linen or embossed fibers for a slightly Medieval-like feel.

To keep the innards and gaming items in place, the set up box is perfect for multiple types of inserts. Think custom die cut foam, thermoformed tray, insider liners…the options vary as much as DnD gameplay. Add in some sort of handle and you’ve got a party in a box. Literally.

Get in touch with our sales department to start work on your custom game box!

*Did you know Sunrise Packaging has established a reputation for custom game box and game board packaging?

Cosmetic Box Review: Dior Backstage Pros Solution Set

Cosmetic box sets are usually a way to get a little more bang for your buck. Sometimes there might be exclusive shades or add-ins, or a make-up bag, or some other kind of hook for consumers. One brand that bucks this trend, especially when it comes to cosmetics, is Dior. It’s rare to see their products discounted in any way, and buying a set (like the Backstage Pros Gift Set) doesn’t save much more money than buying each product individually.

I don’t mind this, to be honest. I would rather buy shades and products that work for my skin without feeling pressured to buy a set of which I would only use half of the products. However, I am a sucker for great packaging, and the Dior Backstage Pros Solution cosmetic box is gorgeous.  It’s classy and understated, and clearly high-end. Two piece setup boxes have a rigidity and sturdiness that elevates them from something that goes out with the recycling to something in which you store keepsakes.  And that’s true even if it isn’t emblazoned with ‘Dior.’

But back to the products.

Included in This Cosmetic Box

(and with translation below):Dior luxury catwalk cosmetic box

  • Diorshow Maximizer
    “Mascara serum base, lash amplifying effect”
  • Diorshow Brow Styler in 001 Universal Brown
    “Ultra fine precision brow pencil”
  • Dior Addict Lip Maximizer in 001 Pink
    “Collagen active lip-gloss”
  • Dior Addict Lip Glow in 001 Pink
    “Color awakening lip balm”
  • Nail Glow
    “Instant French manicure/brightening effect”

Full disclosure: I wouldn’t have bought the set if it didn’t work with my skin tones, but luckily, 001 Pink is one of faves. It’s subtle and slightly plumping without being overwhelming, and it works on a variety of skin tones.

Same goes for the 001 brow styler, which gives a natural brow look.  Unlike cheaper pencils, which give off too much powder or waxiness.  Some online reviews have criticized the amount received for the price. When it comes to make-up, I’m a firm believer that quality is more important than quantity. However, I will admit to not being 100% sold on the Maximizer mascara. My eyelashes are very fine, and this tends to add more gunk than desired volume to them. It’s entirely possible I need application lessons, but this is the only product in the cosmetic box that I wouldn’t purchase on its own.

But back to a high note: Dior’s nail glow is worth every penny for ladies whose nails tend to chip otherwise. Reviews have noted the strong acetone scent, but c’mon…it’s nail polish! The shade works for my nails, leaving the nail tips looking whiter and rest slightly pink, as promised with the instant French manicure advertising. I know, I know, I didn’t believe it either, but try it out.

Cosmetic Box…Not by Sunrise (but just you wait)

This cosmetic box isn’t a product by Sunrise, but we do a pretty bang-up job with custom setup boxes. We’ll have some exciting news regarding this particular style in the next few months, too…so hold onto your seats in anticipation.

Contact a sales rep for more information!

How Binders Aid Retention

 

Custom Turned Edge Binder

Learning and Retention

Learning and retention are hot topics for any trainer, but less so for professionals whose primary role focuses on something else. Typically, the human resources department of an organization is tasked with ensuring that employees know and understand the basics of their new job as well as build on that knowledge. There are many methods to utilize when creating training materials, and far too often, organizations focus on the format in which the materials are handed out and less so on the quality of the products. This is where Sunrise's high end binders--specifically, turned edge binders--can save you from yourself.

Ideal for HR Trainings

Turned edge binders are ideal for HR trainings for a few reasons. When an employee wants or needs information on something specific, they're unlikely to access an elearning module, search through it for the information they want, and come away from it with a positive outlook. However, being able to grab a quality binder and quickly flip to the information does. Turned edge binders also provide a tactile experience, which for some learning styles, is more effective to help employees retain information. This isn't to say that a hard cover binder should replace elearning modules or more interactive formats. But a binder to supplement and complement information is always a plus. Some things which HR departments need to consider when creating materials include these facts about adult learning:

  1. Adult learning is autonomous
    Adults are old enough to make their own decisions, right? So when learning, they need to feel the freedom to make their own choices. This is where giving them the option to skip and return to modules as well as go at their own pace (electronically or via the turned edge binders) is an important aspect to training.
  2. Incorporating knowledge and life experiences increases retention
    Being able to connect past experiences and knowledge base with new things helps things *stick*. Trainings which can pull out relevant experiences not only interest attendees (because they can relate) but also helps them frame the knowledge.
  3. Keep things goal-oriented
    Building on the previous two tips: in order to keep employees on task and engaged through their experiences, it's important that lessons have a goal or have a clear outcome. In order to maximize the learning potential, it's important to set timeframes for completion. Coupled with the clear outcomes, this helps employees stay on schedule. However, modules with known timings can make people nervous, which might be an unfair representation of their skillset. Providing hard cover binders alongside an e-module turns into an open-book test of sorts, which eases anxiety.
  4. Learning should be relevant and practical
    No one likes to feel like their time is being wasted, right? And that's hardly the impression you want to make on a new employee. Make it clear how these lessons tie in to their productivity or ability to do their job better. Additionally, using examples which help ground theoretical concepts helps enhance understanding.

But why turned edge binders?

Sunrise has many types of binders, but we love turned edge. They have a (literal) longer shelf life since they tend to be more durable. The customization is also higher than other styles, as the covers can be printed digitally or offset to match your organization's branding. Add ins, like pockets and adhesive trays, also increase their functionality.

What type of training does your organization provide? And how much did you remember a week after it was over? I bet you wish you had a binder.

 

Ann Sachs Turned Edge Binder

Build a Better Sales Kit

Your sales kit should be generating more sales for your organization.

It sounds like common sense, doesn’t it? Unfortunately, as the saying goes, common sense isn’t all that common. Too often, a sales kit becomes flooded with materials that aren’t doing the job.  As organizations try to save money in marketing by making materials more general, sometimes they can lose relevance as well.

A sales kit should…

  • Tell customers who your company is
    How do you introduce yourself to someone you want to impress? Apply those same principles to your organization’s introduction. Take the time to write a customized letter to the recipient. Write it like you would write a cover letter for a job application (for more information on the how and why of doing this, see Business Know How).If you don’t have the time or resources to do that, create different versions of a document.  Take something versatile, like company brochures, and provide targeted information for different industries.  Incorporate branding through letterhead or by purchasing custom packaging for these materials.
  • Tell customers what you docustom presentation kits, thermoformed trays, sales kit
    What documents best convey not only your company’s successes and business, but also give a sense for *how* you do it? Give potential new clients an idea for what they can expect from you. Chances are they can find similar services and/or products elsewhere. But if they’re looking for premier customer service or another aspect which your organization can provide, highlight that in your sales kit.An ideal way to convey this is through a custom turned edge binder or a catalog binder. Using higher quality materials increases the chances of the recipient keeping and examining the materials.  People are less likely to throw something away if they think it’s expensive.
  • Show customers why they should care
    This is the hook for customers. Presentation packaging for your sales kit can make the positive first impression you need to secure the sale. It can also leave a lasting impression as the client returns to the materials inside. It also helps convey a sense of the way in which you do business, as well as your company’s aesthetic and reinforce branding.Custom sales kit packaging can take various shapes and forms, but there are many ways to show your values. Committed to sustainability? Use recycled materials. Looking to make an impression from the first touch? Ask about our finishing options or enhanced options like magnetic closures.

Additional content ideas for sales kits

sales kit, custom pad packaging, branding, luxury packaging, high quality packaging

Sales sheets, catalogs, and brochures are all expected items in a sales kit. Consider incorporating more traditionally-oriented marketing collateral. Bark Creative has a great list of suggestions which includes things like:

  • Recent press releases on your company
  • News stories about recent awards or industry honors/mentions for your company
  • Client testimonials

All of the above can add a kind of narrative to your sales kit.  Adding presentation packaging that reflects branding and core values leaves a positive impression. If you are concerned about space or overwhelming the recipient, there’s always the option to save these types of content on a USB drive. The main advantages?  Even more customization by using press releases or testimonials from clients in similar industries. And it will be easier to update on the fly!

What’s the most effective part of your sales kit?

 

Video Game Packaging Steps Up with Collector Editions

 

fallout_4_collectors_edition_an_example_of_video_game_packaging

Image: Bethesda

Video game packaging appears to be on the rise. And not just the conventional plastic-case-that-holds-the-disc-and-manual. I’m talking upscale, high-end presentation packaging. The same kind we know (and love) around here at SunPack.

Perhaps it’s the fairly limited rollout of games for the latest generation of gaming consoles that is causing video games to up their packaging ante. It’s no secret that the amount of games for PS4, Xbox One, and Wii U is low. Or maybe it’s just that video game packaging is taking a page from the book of presentation packaging. High-end presentation kits add value to any product, even video games. And that added value means a higher price tag. Which is why we’re about to see a lot more “Collector Editions.”

It all comes down to how to sell something for more. Items like video games can be difficult to upsell. What can you add to a video game to increase sales? In the past companies have tried to use downloadable content (DLC), such as a cool in-game weapon or costume. But digital content can be a tough sell. After all, there’s nothing to physically hold in your hand. Video game buyers still go back to the inclusives, the SWAG. They want stuff.

Hence the popularity of Collector’s Editions. Let’s cut to the chase: they are a product launch kit at their core. It starts with a custom box that can look like almost anything: a treasure chest, an ammunition locker–something iconic to a specific game. Inside is the game, of course, but with a die cut foam insert you can include almost anything. A figurine of a favorite character. Dog tags or keychains. A bonus disc or a flash drive. This organized, creative presentation kit can be the difference between someone paying MSRP for a game…and someone shelling out the big bucks.

 

Don’t believe me? Take a look at some of these upcoming video game launch kits.

 

Elite: Dangerous

elite dangerous launch kit

Packaging News reports that this crowdfunded game will come in a launch kit that includes a paperback book, a badge, and a t-shirt!

Xenoblade Chronicles

Geek.com reports that Wii U’s Xenoblade Chronicles is getting a presentation packaging boost including on of our favorites: a custom USB drive! That includes the soundtrack! Genius!

Street Fighter V

According to Crunchyroll, Street Fighter is getting what looks like an e-flute box housing the game and a custom statue for its Collector’s Edition.

Deus Ex: Mankind Divided

Gamespot recently posted that the highly-anticipated installment of the Deus Ex line is getting a custom launch kit with a combination of digital and physical SWAG with its “Augment Your Preorder” campaign.

Augment. That’s an interesting word. But it’s a word that presentation packaging knows well. With something as elegantly simple as a box, you can make a product go from utilitarian to heirloom. Shelf fodder to keepsake. And gamers are paying for these augments, these upgrades. Go ahead. Check those preorder prices and tell me that high end custom packaging doesn’t add value to a product.

The Unboxing Phenomenon

We live in a world where being a “YouTube Celebrity” is a thing. Actual people, making a living from ad revenue generated by viral video views. According to Vogue, 24-year-old PewDiePie–the biggest YT celeb of them all–cleared $4 million from attracting viewers. Yeah.

 

So what are these personalities doing in these videos? Humorous lists, makeup tips, and reviews seem to round out the rundown, but there’s also this thing called an unboxing.

 

What is an Unboxing Exactly?

Oh, it’s exactly what you think it is.

 

It’s opening a boxed product (or products) for the first time and sharing its contents with viewers. Why? Well, it ends up being kind of a mash-up of a product review and that Christmas morning thrill of opening something new. That firsthand reaction giving a sense of honesty and transparency.

unboxing a product, presentation packaging

Image: PCMag.com

While YouTube celebrities are gaining from this trend, many “minor league” YouTubers are jumping on the bandwagon. Click the magnifying glass and search “unboxing” and you’ll see what I mean. Whether it’s a push for viral video stardom or an honest passion for sharing, the results are the same. If custom packaging is the first draw at retail, unboxing is undoubtedly the second. Buyers who feel a sense of regret from passing up a product might end up searching for the product online. If there’s a video of someone opening it available, this will get them even closer to the product before having to make the purchase.

 

In the realm of custom packaging design, you can take this one of two ways. One, model your custom box in such a way that the product is more visible, or adjust the graphics so what’s inside is more obvious. This could include using digital offset printing to include an image of the product along with a description, or utilizing clear thermoformed packaging–clamshells, blister packs, etc. A stronger retail-ready box might make it so your buyer doesn’t have to go to YouTube.

 

On the other hand, you might want to play up this angle. Maybe you want your custom box unboxed! If there’s one element that’s clearly the star of these unboxing events, it’s the packaging. That first moment of the video when you see the custom box with its turned edges intact, its tuck tabs still tucked, that’s when it’s the most appealing, isn’t it? There’s really something about a box that hasn’t been opened yet. All the potential it holds. The mystery! The suspense! Isn’t that what really drives people to these unboxing videos? That curiosity of what happens when the box opens?

 

So if your product starts with a rigid two-piece setup box, or a full wraparound box made of chipboard, maybe you want to court a YouTube unboxing.

Fulfillment

And if it doesn’t? Maybe it should. CNN reports that unboxing videos on YouTube have increased by a whopping 871% since 2010. And if the views are any indication of popularity, that’s some potential free advertising.

 

Start with Presentation Packaging that Accents the Product Inside.

 

Custom box design is an important part of the retail step, and with the evolution of YouTube, it’s become an even more prominent step than ever before. Even if an unboxing isn’t what you’re going for, it’s probably a good idea to keep in mind what draws people to the videos. That passion for what’s inside starts with what’s on the outside. As you might’ve guessed; even with how new the unboxing trend is, it’s still based in Marketing 101. Impressive packaging draws crowds.

Game Boxes That Pop: Building a Better Shelfie

What’s in a Box?

 

That which we call a box. By any other name would look as sweet.

 

This Shakespearian question crosses my mind a lot lately. I’m completely immersed in custom boxes, especially custom game boxes. I wish I could say it was just a professional thing, but in my free time I’m cruising a little gaming group on Facebook called Boardgame Geek. Why? Because I’m addicted to shelfies. No, not selfie–shelfie. The trend among tabletop gamers to show off their collections of game boxes. Shelves and shelves of board game boxes, a veritable library of geeky goodness!

a collection of game boxes from instagram

Organized

 

a well organized library of game boxes

Expansive

 

a collection of game boxes in a coffin-like container

Unique

These shelfies are a thing of beauty, showing off the crisp graphics and wraparound printing of custom box designs as much as the collections themselves. As I scan these photos, noting which game boxes my eye goes to first, I have to wonder what’s in a box? What makes a custom box design really pop? What makes a stack of rigid two-piece set boxes become a photographic masterpiece?

 

To further explore this, let’s look at 3 different games and their custom box design. What makes them stand out?

 

I should mention that most of these games can be found in the top-selling category of just about any store or site. So there must be something to this, right?

 

Settlers of Catan

 

settlers of catan custom box design, rigid two piece setup box

Image: Amazon

Let’s just get this out in the open, shall we? Catan is probably the biggest board game in the universe. There I said it. It’s a timeless classic. The archetypal perfect game. I’ve heard it referred to as the “gateway game” for people transitioning from Monopoly to the wonderful world of in-depth tabletop gaming. I put off playing it for ages (since I’m kind of a board game hipster) but, having recently converted, I have to say it’s a great game. But that packaging? That’s your box? Of all the game boxes you could have gone with, that’s what you’re going with?

So simple, so plain...so perfect?

The scene has a classic feel–and why mess with a classic? The warm colors are still bright enough to pop.  You can almost see the canvas as though it really were a Renaissance painting. With digital offset printing, these details can be brought to life on a custom box. Now that’s a pro tip: don’t sweat the small stuff when it comes to detail. Game boxes are the first feature of a game a buyer sees!

 

Bottom Line: Catan knows what it is. And it works.


 

 

King of Tokyo

Custom two piece setup box for king of tokyo board game

Image: Amazon

Now this is my kind of game box! Bright colors, explosive graphics, robots and monsters!  King of Tokyo is the brainchild of Richard Garfield, the developer that famously brought the world Magic the Gathering. As for the custom box design, the turned-edge graphics aren’t quite wraparound (a preference of mine) but are used in a very cool way to feature all the characters. The lamination is a combination of soft-touch matte–which reduces glare and looks sharp–and a glossy lamination around the lettering and monsters. A unique combo for sure, but it definitely works to make the name shine. A note about the game board: it’s small. Instead of going for the usual bi-fold chipboard, King’s gameboard is rigid single piece, no-fold. It’s used very smartly, and conservatively, since there is not a lot of real movement in the game.

 

Bottom Line: Contrasted with Catan, this game box has a lot going on. Totally different color scheme. Personally, I’m a big fan of game boxes that appeal to the “anime visual overload” factor, and that style really fits King of Tokyo‘s theme.


 

 

Tokaido

 

tokaido game box design featuring a rigid telescope box

Image: Amazon

In a nutshell, Tokaido is a fascinating cultural game of tourism. That’s a pretty small nutshell to try to cram it into, but the most striking element of this game is its subtlety. In all elements, not just on its custom box. The visuals and artwork are all contrasted against a stark white backdrop. You can tell from the packaging, that the game favors a simple, elegant visual presence, completely different than the first two games. Whoever designed this particular setup box was taking a cue from the current trends in luxury packaging: organic lettering, soft graphics, and a minimalist presentation.

 

Bottom Line: Compared to other game boxes, Tokaido marches to the beat of a different drum. But the striking nature of its custom box is undeniable.


All these custom boxes will stick out in a shelfie for different reasons. One with a timeless traditional look, one with a futuristic blast of color and detail, and one as a stunning example of clean uniformity. All draw the eye with very different effects. When choosing a design for your custom game box, it’s important to keep all these elements in mind. Maybe one day your game will be featured in a shelfie.


 

The Staying Power of Flash Drive Packaging

Fact: FlashPads Get Opened.

 

Our exclusive USB flash drive packaging is the hybrid of a custom box and an informational pamphlet, with a splash of business card thrown in for good measure. A stylish combination of turned-edge printing and soft-touch lamination that makes every FlashPad feel like a gift. Something worth saving. And that 1-2 punch of hardcover and binding ensures people are enticed to open the FlashPad and see what’s inside. A little mysterious, a little dapper. Sort of the Jon Hamm of trade show takehomes.

Giftcard packaging giftpad for gift cards packaging and credit card packaging and flash drives

But being a better business card is just the tip of the iceberg for our USB flash drive packaging flagship. You’ve seen what they can do for ebooks, and even universities. That’s the easy choice. With a loaded FlashPad, you’ve already chosen to give your potential client/enrollee/buyer a customized flash drive–that’s the gift that keeps on giving. More space? Who doesn’t need that in their life. But let’s go one step further, shall we? The FlashPad got the door open, now let’s get a foot in there.

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FlashPads are memorable and functional. Check and double-check. But our custom pads do more than just secure a flash drive. Pads can come in just about any size, and hold just about anything you want to include. We recently made custom pad for the Minnesota Vikings that held not only a piece of their old stadium, but an iPad too! Obviously that was a pretty custom project. And if you’re trying to make the trade show rounds, I’m not saying include an iPad in every giveaway (although that would certainly make a splash) but there are ways that you can give your FlashPad a little more staying power. As long as you’re up for thinking outside the box, so to speak.

 

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How about using the diecut foam insert to include a coupon. In fact, why not just make the FlashPad itself into a coupon! A tear-away tab with a 10% discount? A request-a-quote form that can be mailed back? All possible! What’s that? You have an exclusive link preloaded on the flash drive that brings them to a special coupon on your website? Boom! The easier you can make it for your client to get in touch with you post-show, the better. And in terms of functionality, the FlashPad is like a Swiss Army Knife compared to a pamphlet or brochure. Heck, you could include a Swiss Army Knife if you really wanted.

 

Or how about a sample? If there’s one thing we in the luxury packaging world know, it’s that tactile goes a long way. Maybe you’re a materials processor with a new polymer to show off. Or a recycling representative that wants to show what post-consumer waste can become. At Sunrise, we’re uniquely suited to include thermoformed compartments on just about anything we make. A mineral sample, seeds for planting, a stone swatch for countertops? Go wild!

 

 

The FlashPad is about more than the flash drive.

Are you getting the picture here? Plenty of exclusives can be added to your personal packaging solution to add value and get your business remembered. Bottle openers from liquor reps, nail clippers from a salon–

 

I literally can’t stop thinking of ideas. But I better save something for next time. Until then…

Untitled

The Netbox Adds Value to Vaping Kits

 

Vaping. It’s here. And if the numbers have anything to say, the e-cigarette movement is not going anywhere. If anything, it’s gaining momentum. Becoming a culture. With Vapefests popping up across the country and e-cigarette companies popping up left and right, it’s more important than ever for industry startups to lean on luxury packaging.

custom box with turned edge printing, magnets, and an upscale luxury presentation

Behold the Netbox!

If vaping is the future of smoking, then the NetBox is the future of e-cigarette packaging. These beautiful examples of custom turned-edge packaging are available with all the bells of whistles: soft-touch laminations, full-color printing, embossing and foil stamping. But, when it comes to vaping, this box is more than just for for show. Here are a few reasons, why a custom box like the Netbox can make a vaping kit shine.

 

Protects Vaping Components

Vaping is more than just picking up a pack of smokes at the gas station. It’s got a certain class and elegance. It also has parts–and not the disposable kind. The ‘e’ in e-cigarette means electronic, which means you can’t just roll a vaping device up in your shirt sleeve–or shouldn’t, rather. Quality vaping kits all contain basic components: an atomizer for heating the liquid, a battery, and cartridges, or containers for the liquid. These pieces are electronics and glass and should be properly packaged. Netboxes can be fit with diecut foam inserts or thermoformed plastic trays to hold these items. Protective packaging that’s also retail ready.

 

Doubles as Storage

Since an e-cigarette is more than just a stick, a custom box is a must. Without durable packaging, vaping kits couldn’t include all the necessary parts. And since those parts aren’t disposable, a vaper needs to be able to store the kit, either at home or on the go. Attractive packaging like the Netbox becomes an heirloom–a futuristic humidor for vaping technology.  There is a lot of pride amongst vapers. Custom mods and styles are all the rage. So giving the gift of sleek, luxurious storage that also leaves room for modifications is a strong selling point.

custom turned edge magnetic box for vaping kits

Adds Value to Vaping Kits

The humidor was once the hallmark of cigar aficionados, a symbol of regality and wealth. Vapers want that feeling as much as anyone else, and elegant custom packaging from the get-go sends the message of class and sophistication. The NetBox is a magnet box, which is already a cool feature. That smooth, subtle snap of a magnetic tab sends the message of high-end. Upscale packaging goes a long way in an industry focused on appearance.
In the end, whether vaping kits or a marketing kits, it always comes back to presentation. If you want someone to take pride in your product, the first step is taking pride in it yourself. And that starts with the suit it’s wearing.