What is Turned Edge Packaging?

turned edge boxes_turned edge packaging examples

 

Turned edge is a manufacturing process by which a paper or foil material is tightly wrapped around rigid chipboard, sealing the edges. The result is packaging that resembles a hardcover book. A turned-edge or casemade box gives products an upscale presentation at retail, adding remarkable value by presenting the product as a keepsake. The promise of future storage that is both attractive and functional is essential to marketing.

Boxes

Custom boxes are a great fit for turned edge packaging. The strong visual appeal coupled with the durability that rigid chipboard offers, make turned edge boxes an integral measure in the battle to stand out at retail.

Binders

Much like a book itself, custom binders are staples among office supplies. Turned edge binders have the look and feel of a hardcover book and are an impressive alternative to the standard 3-ring binder. Gives an extra edge to presentations and meeting notes, or creates a lasting binder for instructions and training manuals.

Permavue

These turned edge cases are excellent for showcasing unique and creative designs. The turned edge albums have many options like adding folders for discs and promotional materials. They are also light in weight, making them suitable for direct mail purposes.

Slip/Slant Cases

Used for everything from storing magazines to creating collectors editions of books and DVDs, slip cases and slant cases are also great for organizing program materials, periodicals, marketing mailers, and office papers.

Game Boards

Board games are one of the first experiences people have with turned edge products. A quality turned edge board is a standard in the board game industry. Children and adamant adult gamers alike require a durable game board for repeated play and display.

Media Packaging

Turned edge media packaging contains thermoformed trays that are strong and durable, making them ideal for sales kits, multimedia kits, audio books, and promotional materials. They can range from holding one CD or DVD or an entire set of product materials.

Turned edge is unique in that it has an array of customization possibilities. The options include offset and screen printing, foil stamping, embossing, and debossing. There are also many foam shape and size options as well as the use of thermoformed trays. Turned edge works with a variety of materials. From standard paper to suede to linen, there’s a vast amount of materials to choose from. Turned edge packaging can also come in a variety of shapes and sizes that fit whatever a company has in mind.

At Sunrise Packaging, Turned edge packaging is our specialty. This process provides durability, versatility, and the a stand out presentation that stays ahead of the competition. The upscale look turned edge packaging possesses gives a product a unique and creative look.

For a closer look at the turned edge process, see our video for our experts in action!

 

Less is More – How Sleek, Elegant, Turned-Edge Packaging Can Help Your Branding Efforts

Imagine a brand new customer walking down the aisle of a typical retail store, this potential customer has never purchased your product before and just wants to get in and out. A quick glance of the shelves and in a split second picks up the product next yours and walks away.

It is in this split second that customers either choose your product – or they don’t. As choices increase and it becomes harder to be competitive, packaging is one way to catch the eyes of potential customers and increase sales.

Who wouldn’t want to increase sales? The great thing about creating attractive packaging is you can do it with out busting the bank. Simple and efficient is all you need.

Take the less is more approach. When designing packaging you want to create a unique package that will grab the customers’ attention, not suffocate them. To do this, create packaging with sleek lines and cohesiveness.creative packaging boxes

One way to give your packaging a professional look is to use the turned edge technique. Turned Edge is a sturdy construction that produces an extremely durable, finished product. Take a look at this YouTube video to better understand how turned-edge covers are made.

Choose a color palette and stick with it. To pick the color palette that will best represent your product, know your audience and what colors appeal to them the most. Then use those colors with the colors that represent your company to make packaging relatable to the customer.creative packaging metal foil stamping

Using metal, foil, or hot stamping is another great way to give your product an elegant look. Using these techniques creates extremely sophisticated packaging.social responsibility pink susan g. kolmen breast cancer awareness

Another way to create eye-catching packaging is through, giving back to charitable causes. Consumers are more willing to buy products from companies that are interested in the same issues as they are. In fact, sales can increase upwards between 14 to 18 pct when companies use their packaging to support a special cause.

Along with the issue of cause packaging, be sure your company is staying in tune with hot button issues regarding packaging. For instance Going Green, reducing packaging waste, the economy, ease of use and convenience, to name a few. When customers can see you’re aware of what’s going on in the world, they are more drawn to your product.

It truly is all about a split second decisions when trying to reach customers. Packaging can help you make your brand the one that stands out; the one that is taken off the shelf; the one that is purchased; the one that makes money.