Healthcare Packaging Through 2026

The healthcare packaging market outlook through 2026 was released earlier today (October 20, 2016). This research, conducted and produced by Commodity Inside, attempts to predict the future of the market. It helps producers and manufacturers alike know what to expect in terms of medical packaging trends and requirements. The report also provides a commentary on both existing and emerging markets, particularly where organizations may want to focus attention going forward.

Elements Affecting Healthcare PackagingCustom box for medical market

On average, countries spend 10% of the world’s Gross Domestic Product (or GDP) in the health sector every year. Populations are growing in nearly every corner of the globe. This leads to increased urbanization, increased aging population, and an overall increase in healthcare spending from consumers as well. The increase in demand is expected to continue to rise into the future.

Asia is driving much of the growth in healthcare packaging. Globally, the demand grew in 2015 by 5.6%. This equates to $65.8 billion worldwide. It’s a sizeable market, to say the least, and one still expected to grow by at least that amount in the next decade (another source predicts hitting $82 billion by 2021).  The 2026 outlook includes chapters focusing specifically on:

  • Asia (China and Japan, specifically)
  • Europe (France, Germany, Italy, Russia, Spain, the United Kingdom)
  • North America (Canada and USA)
  • Latin America (Brazil)
  • Australia
  • Middle East/Africa (Egypt and South Africa)

Each section includes a market review and a market outlook.  An appendix provides further macroeconomic information.

Medical developments are driving the demand as well. As devices become more lightweight and efficient, packaging needs to reflect those updates. Additionally, medical device packaging needs to meet the needs of consumers. That might mean using magnetic closures on boxes to aid in opening. It might mean integrating carrying components, like handles built into containers, so devices are more mobile. And, like phones and laptops, healthcare developers are always looking to make devices lighter. This means that packages need to take on more protective roles. Look for more rigid setup boxes, thermoformed protective cavities and other custom features.

About Commodity Inside

In addition to healthcare packaging, Commodity Inside also produces reports on corrugated packaging, flexible paper packaging, folding cartons, and more.

Packaging for Millennials & Beyond

It might surprise you to learn that different generations have different effects on the packaging industry. Baby boomers, which have thundered like a herd of elephants through the ages, dominate the pharmaceutical packaging market.  Medical device packaging for them needs to be lightweight, easy to open, and clearly labeled. However, millennials have surpassed the baby booms to become the largest generation in United States history. Representing nearly 25% of the population, it’s clear that packaging for millennials requires a different tone, look and feel than previous generations.

Packaging for Millennials is Different

Millenials are defined as the generation born between the early 1980’s and mid-1990’s.  While singular qualities range, like any generation, millennials are marked by their desire for uniqueness and creativity, and manufacturers are reacting with increasingly innovative and interesting packaging decisions. Their comfort with mobile devices and online shopping means that knowledge and possessions are quickly available at their fingertips. Ranging from their early twenties to late thirties, their purchasing power is primarily what’s driving the changes in packaging to meet their desire for instant gratification.

What Millennials Look For in Packaging

According to Packaging Digest, there are a few common things that millennials look for in choosing brands and, by extension, packaging for millennials:

  1. What does the brand say about me?
    Millennials want to feel a personal connection to brands because brands say something about a person. In part, brands define who a person is and what their values are. As a generation with access to nearly anything, the choices are limitless. To assign meaning to those choices, millennials see their purchases as emblematic of themselves.
  2. How can this brand be customized to me?
    It’s the insult of all insults: BASIC. To call someone basic is essentially to call them uninteresting. Un-extraordinary. Snd worst of all, boring. This is partially a reference to the millennial love for specialty product ingredients but also the packaging. Millennials consistently gravitate toward custom packaging, according to Supermarket News. Think of the Coca-Cola initiative recently, with people’s names on Cokes.
  3. Is it exclusive and high-end packaging?
    Building on the customization factor, millennials love high-end private label branding. Think luxury and exclusive packaging. Or at least packaging that can be perceived like that.
  4. Who else is using it?
    Social media gives everyone a platform to rant or rave about products, and millennials are very adept at picking up what’s hot and what’s not. Creating buzz is key to packaging for millennials. Include QR codes, hashtags, anything that invites interaction with the brand on the package itself.

How Packaging for Generation Z Will Go Even Further

There’s no sign of these trends stopping with millennials. Generation Z is coming up fast behind them, and they promise to wield even more market power. Expect them to want an even MORE personal relationship with their chosen brands.They’ll also expect to use their mobile-first identity to interact with brands constantly.

Contact Sunrise today for tips and ideas on creating packaging that speaks to millennials in their language.

The Next Strides in Smart Packaging

 smart packaging for an interactive consumer experience

What’s the future of retail packaging?

You have a product, you put it in a box and sell it. Not much of an evolution there, right?

Wrong! So very wrong. Packaging is everything. It’s not just us saying that–although we may be a little biased–there are numerous reports about the importance of having a strong presence at retail.

In an article for Forbes, Chris Wilder of Moor Insights and Strategy wrote about the future of packaging. While the article was geared more towards food packaging, Wilder did say that “no industry, segment, or market is immune.” And it’s true. There was a time when, say, jewelry packaging was very different from, say, produce packaging. But today, and moving forward, that distinction is breaking down. Especially as the world moves towards smart packaging.

What is Smart Packaging?

Also called intelligent packaging, or active packaging, smart packaging refers to a level of interactivity between the people and the package. It can be as simple as a QR code to track a shipped package–a technology that has been utilized for years–or as advanced as embedding microchips in packaging. While the latter isn’t widely used, the implication for what this means for the future of packaging in general is exciting.

An interactive experience, not just for package handlers or delivery persons, but for consumers as well. Imagine whipping out your smart phone, scanning a product at retail, and unlocking a variety of comparative, informative material.

Pretty cool, right?

In some ways, we’re already there. In other ways, we’re still a ways off. In the Forbes article, Wilder outlines the various custom packaging methods companies are currently using to vie for shelf presence at retail. He refers to the idea of hybrid packaging–custom boxes that are a blend of conventional retail packaging tenets and all the bells and whistles of luxury packaging. Hitting the stride between informing the consumer what the product is and does, and also establishing a stand-out presence in order to stay ahead of the competition. Wilder even mentions rigid materials! Now that’s an informed analyst.

Where the future of custom boxes and personalized packaging is heading, one can only speculate, of course. Whether or not you embed a microchip in your retail packaging is up to you. Still, the facts about presentation packaging remain true: standing out at retail is still the most important element. Eye-catching packaging, turned edges, and interesting materials will give your box a leg up in the retail arena.

Packaging Opportunities Arise From a Shift in Eating Trends in America

America’s eating trends over the last five years have shifted to fit the fast-paced lifestyle many people live. Eating is something we fit into our schedule and do not tend to fit our schedule around our eating. We eat in our cars, at our dining tables, alone, with family or friends, really early in the morning or late at night. Most Americans do not have a set eating schedule; they work it around their personal schedule.

American mealtime tendencies are influenced by three food principles: health, convenience, and variety. Age is a big deciding factor on how their eating habits differentiate. Adults under the age of 30 are “snackers.” They are on the go, grab a snack, I will eat later individuals. Adults’ age ranges 30-45 have busier lifestyles also with children and work. They look for convenience that comes with a healthier lifestyle. Snacking is also popular with this age group. The last range of adults, 45 and up, tend to have more time to plan meals. These people are more likely to make their meals at home.

What this means for opportunities in packaging is change. Making packaging convenient and all ready for people on the go is a big opportunity. Considering that these consumers do not have time to prepare, want healthy options, may not have access to a refrigerator, and other little things is where it all starts. It’s time for packaging designers and engineers to get creative. Times are changing.

 

Source: packagingdigest.com

Mobile Marketing Trends to Look out for in 2012

Mobile technologies are constantly being created to bridge the gap between the digital world and reality. In the past few years, digital marketing has become a way to engage consumers with a brand through their phones and this year will be no exception.

Matthias Galica, contributor to the social media news website, Mashable, recently shared with readers what he felt would be the top mobile marketing trends in the year 2012. Here’s a rundown of his predictions and what he thinks will be “the good,” or the benefits to each new technological platform. If you are unfamiliar with some of these new media terms, we will provide a definition to help you gain some more insight for what this next year may hold.

Quick Response (QR) Codes Will be More Prevalent
QR codes seem to be everywhere these days, and don’t expect that to slow down any time soon.

Definition:  A QR code is a type of bar that is designed to be used for smart phones or other electronic devices that have a camera. Many modern smart phones have the ability to interpret a QR code. The amount of information on a QR code is much more than a standard UPC-style bar code. A QR code can direct users to websites and to other online information.

The Good: We will see the disappearance of non-standard formats, an exponential rise in the amount of devices that are capable of reading the codes, and a “steady march towards improved calls-to-action spurred by more accountable analytics.”

qrcodes 300x142 Mobile Marketing Trends to Look out for in 2012

Augmented Reality (AR)
Check out this cool video to see an example of AR, Augmented Reality Cinema.

Definition:  It’s a complex idea, but simply put, it’s a new technology that blurs the barriers between reality and computer.

The Good: Mobile devices are becoming more capable exponentially, and a few successful AR campaigns have been able to capture mainstream imaginations. 

augmented reality wide 300x155 Mobile Marketing Trends to Look out for in 2012

Near Field Communication
Definition: Near field communication (NFC) refers to a short-range wireless communication technology using radio frequency waves. The purpose of the technology is to enable communication or information to be exchanged between devices separated by a few inches. Examples of uses include:

  • You could take pictures with a cell phone with a built in camera, and touch an enabled computer or television set to transmit the images for display;
  • You could download applications or games to a handheld device by touching the computer

The Good: New advancements in technology have hastened the competitions drive to create mobile marketing opportunities that give consumers the ability to swap SIM cards for NFC in lieu of upgrading the device entirely. NFC campaigns will appear in along side with QR codes.

nfc iphone 5 ability1 300x279 Mobile Marketing Trends to Look out for in 2012

The Field (Everybody Else)
“QR, AR and NFC are getting all kinds of buzz, but a healthy contingent of other contenders is also vying to close the loop. Given the wide spectrum of opportunities in offline-to-online engagement, it’s not inconceivable that multiple technologies can succeed across mutually exclusive consumer behaviors.” – Galica

Source: http://mashable.com/2012/01/11/qr-codes-augmented-reality-2012/

Compostable Packaging

Watch out Sun Chips, there is another chip manufacturer that is introducing compostable packaging. Boulder Canyon Natural Foods, a Colorado based snack food company, has put on their thinking caps and launched compostable packaging for its All Natural Kettle Cooked Potato Chips. The packaging contains more than 90% renewable material and has the same feel and sound of their standard packaging. When producing this new packaging, Boulder Canyon used a high barrier metalized film that is made from wood pulp. The printing on the chip packaging eliminates the need for spot colors, making this packaging compostable and recyclable.

Consumer interests are climbing in regards to eco-friendly options in packaging. This trend prompted Boulder Canyon to create compostable packaging and meet the needs of their consumers as well and fulfill their company values. They have goals in mind to expand the compostable packaging to other snacks and expand their brand.

Going Green in 2011

The new trend in this day and age is going green and being eco-friendly. Every day new concepts and technology is created to help the environment and reduce waste. This trend is becoming stronger for 2011, as the population becomes more concerned about the environment. The new year is bringing innovative ways to go green.

Here are 15 ways to make the new year more eco-friendly:

1. Become educated about how to become more environmentally friendly. Read blogs, research issues, and contribute your thoughts to the matter.
2. Consider new lifestyle habits instead of sticking with old ones. Try to break free from chronic global clutter and excessive consumerism.
3. Find do it yourself ways to make things instead of buying them.
4. Avoid fast food restaurants and try to cook at home. They may be cheap and quick outlets, but the industry is responsible for contributing billions of tons of waste annually to our planet.
5. Stop wasting food. Buy less if you can’t consume it, freeze leftovers, or give excess to someone who needs it.
6. Try working vegetarian food into your diet and help reduce the overall demand for factory farmed protein. Try to commit to a plant based lifestyle for a day or a week, or a full year if your feeling veggie.
7. Household items may collect dust, but avoid throwing them away. Instead, donate them, sell them, or ask a friend or relative if they might want your unwanted items.
8. Recycle old and outdated clothing by refashioning them. Create unique pieces of clothing or accessories out of your old clothing and accessories. What could have been thrown away could now be a new fashion statement.
9. Think carefully before you throw something into the garbage. Ask yourself “Is there a way that I can turn this into a valuable resource?”
10. Try to bike and walk or run more instead of relying on gas.
11. Clean with simple and pure ingredients and steer away from air fresheners that release vast amounts of volatile organic compounds. Plants are a great way to filter your air.
12. Buy a water filter and drink real water. Avoid buying bottled water, instead use a real glass from a real faucet.
13. RECYCLE
14. Become apart of consumer conscious programs such as TerraCycle, RecycleBank, NuRide, MyEex, and Neighborhood Fruit. These are just a few groups that help the planet.
15. Finally, share your eco-friendly efforts with others. There may be something you do that others may benefit from, and vise versa. Spread the word to help the environment.