Promotional Boxes

Promotional boxes are ideal for organizations to achieve multiple goals. I know what you're thinking--it's just a box, what objectives does it really need to meet?--but consider the other elements that come into play when it comes to packaging. Packaging is just as important as the product it holds. 

To make the most of promotional boxes, it's important to start seeing them as the marketing tools they are. A custom box, designed to your specifications, is an investment that will pay dividends in the areas that matter. Brand awareness. Product protection. Increasing name recognition. Enticing buyers. 

See? A custom promotional box can answer a lot of needs in one literal package. 

Checklist for Your Promotional Boxes

So what's important when creating a custom promo box? Here are the main things you need to have figured into your design. 

  • Unique design: Customers are drawn to pleasing aesthetics and design. But what really entices them to pick one off a store shelf, or take a picture to share on social media? Unique designs. Determine what kind of color palette and style best complements your product, and design custom packaging that draws attention and works with the box contents.
promotional boxes
  • Surprising content (as in the words on the box, not the product inside): There's a reason that people love reading the messages inside Dove candy or underneath Snapple caps: it's a surprising bit of content that's generally pleasant. Yes, you could just put your company name and the product on the box (and the SKU or UPC), but have fun with it. Your customers will appreciate it. It's an opportunity to do a little extra marketing and share your company values.While we're on the subject of content, don't forget to include the basics of your company. Website, social channels, and a hashtag for customers to share photos of your product and fantastic packaging.
  • Choose the right insert: Keep your product in place with custom inserts. Consider including thermoformed trays, foam, or other inserts to stop things from shifting and to add a layer of protection.  Inserts can also include other printed materials, like instructions. If you're ready to take it to another level, consider a custom flash drive for customers to access instructions, videos, a whole host of materials.
  • Price out necessary upgrades: Leave a little space in your budget to explore potential upgrades. It could mean soft-touch lamination to enhance the feeling of the box. Or handles are ideal to increase mobility. Embossing, foil stamping, and other finishing options can add a literal polish to presentation packaging.

The Value Proposition for Promotional Boxes

Promotional boxes can do double-duty as marketing for your product as well as your business. Make sure it's clear to customers who you are and what you do. And your packaging is a great way to reinforce these messages.

Reach out to our sales department today to get started with your optimized custom promotional boxes!

Combination: Turned Edge Blister Packaging

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This is a turned edge product that carefully and strategically utilizes custom thermoformed blister packaging in order to create a unique and comprehensive packaging solution. An informative piece that covers the benefits and uses of crops from Minnesota Grain in Eagan, this packaging solution is not only a great marketing piece, but it provides the recipient with real time samples of each item in order to recognize and truly learn about what they have to offer. They say in order to make money you have to spend money, and in this case, Minnesota Grain has done that by making a solid investment in educating their clientele and potential buyers. The thermoformed plastic acts as a blister with the turned edge flat, making it possible to show a variety of grain samples. The placement of each blister is in line with the accompanying descriptive text. As both a turned edge manufacturer and custom thermoformer, we love projects like this that use our strengths!

Vinyl Album + Thermoformed Tray

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Here are some of our most recent custom albums made here at Sunrise Packaging. A combination of custom vinyl exterior and internal thermoformed trays, these packaging solutions are extremely versatile when manufactured. With all of the steps, materials, and equipment in house, we are able to take a concept and make it a reality. First, a custom vinyl flat is made, and scored to fold over much like a binder or album.  A plastic thermoformed tray is then heat sealed to the vinyl exterior to create the internal organization of the packaging solution. These albums are great for branding internal information and media products that require a combination of printed literature and disc/flash drive documents. By creating a cohesive set package, you are able to keep all necessary information in one, protected place.

Thermformed Plastic Trays

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Custom thermoforming offers the manufacturer the ability to create a unique packaging solution for anything. That’s right- anything. While thermoformed blister packaging and custom clamshells are generally geared toward the electronic and cosmetic markets, thermoformed plastic trays are applicable to any packaging purpose. The plastic forming process is simple, quick, and economical for production runs large and small, and with custom aluminum tooling, products fit snug into their respective place. Here are some markets that currently use or could greatly benefit from their own custom thermoformed plastic trays:

mechanical/automotive: plastic trays can be formed to hold parts large and small alike. Great for mechanical maintenance or as a presentation for the buyer! Present  a kite with the car manual, title, keys, and throw in a tire gauge for the new car owner!

art/design: perfect tool hold any kind of utensil- keep paintbrushes, pencils, and other tools in a compact and accessible kit. Plastic trays are durable and washable for the messier artist as well…I mean, did Da Vinci worry about paint drips on the ground? I don’t think so.

jewelry/accessories: for an affordable set of jewelry or an organized accessory kit, a plastic tray is perfect for separating by color or style.

wine and spirits: limited edition liquors and wines are a great way to promote high-end alcoholic beverages, new and old. Plastic trays can hold bottles, bottle openers, martini shakers, and more in a comprehensive little kit that true patrons would love to take home!

electronics: in our growing global economy and interweb we’ve got gadgets and gizmos a plenty! Many come with small parts and extra accessories that are valuable to the end use of the product– which is most likely pretty spendy. Keep track of each component with custom plastic trays.

financial/banking: whether it is to hold currency, poker chips, or a banking welcome packet, thermoformed plastic trays can play an integral part in a marketing kit that adds value to the service you provide.

Can you think of any markets that wouldn’t benefit from using plastic trays? Try and stump me by emailing marys@sunpack.com, I’m up for a challenge!

 

 

Permavue™ Formed Album with Turned Edge

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Our customizable Permavue albums are an extremely versatile packaging item that offers the best of thermoforming and turned edge manufacturing! A custom formed album adhered to rigid turned edge gives our clients the opportunity to apply their design to the exterior of the album. With a lamination of either gloss or matte finish, this piece gives a high end, professional feel for an otherwise simple or mundane item. We like to be able to combine our manufacturing processes and the Permavue album does just that! We manufacture both the turned edge flats and the thermoformed interior here in house! With a large sealing department, we heat seal the two main pieces together to create a compact album that can hold up to 30 disc pages. We offer a few different plastic materials to choose from, choose from white or black in order to coordinate with your artwork. The best part about using thermoforming in this album is that the specifications of the tooling are so specific that it creates a way to firmly shut the album without any extra closure needs. The album, when shut fits perfectly snug and protects all of the discs inside!

Plastic Clamshell Solutions

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Plastic clamshells can be seen in a wide variety of retail stores. From large scale department stores to small mechanical or electronic outfits, clamshell packaging is applicable to so many products that are sold today. The main reason for the popularity of clamshells is the protection they offer product while giving the consumer the best possible idea of what they are about to purchase. What many consumers may not consider, however, is how economical and environmentally conscious it is of these companies to opt for plastic clamshell packaging. A thermoformed item, plastic clamshells most often use a clear, sometimes recycled and always recyclable PVC grade plastic. A thin and clear material that allows for efficient inline thermoforming manufacturing. Producing large quantities of plastic thermoformed trays, blisters, or clamshells is a fast process for most manufacturers after tooling and setup. Consider plastic packaging solutions like clamshells for your next retail venture. Even with startups or smaller quantities, stock clamshell sizes can be a viable option. Sunrise Packaging has a selection of seven new clamshells to choose from. Even order online!

Plastic Trays Enhance Marketing Kits

Plastic packaging solutions come in many forms. Not all thermoformed plastic packaging needs to be a clear clamshell or custom blister pack. For example, shown here is a marketing set and retail box that we made for Besita Boutique, a high end swimwear retailer. The white plastic tray inserted in our customizable cigar-style Netbox™ matches the color scheme while providing a much needed cavity to hold a turned edge Flashpad™. Sometimes it is the small details that make a big difference in the display and presentation of a marketing kit. Custom plastic trays show forethought as well as the investment you made showing that each and every prospective client is equally important.

Aluminum Tooling: Watch How it’s Made

custom toolingFor high quality custom thermoforming, the process starts with an aluminum tool that plastic is formed by. In order to accurately fit products into a custom clamshell, blister pack, or tray it is important that the tooling match the layout and dimensions of the set.

As a turnkey manufacturer, we offer in-house tooling services to keep production in extremely close proximity to the tooling department to ensure accuracy and close communication. Watch our youtube video below to watch how it’s made. We take all necessary action to make sure that the custom tool works properly in our inline thermoformer, and will produce a mock-up of the product to confirm accuracy and quality. To create an ideal package for retail products, cosmetics, and more, consider custom thin gauge thermoforming to create a tamper evident, eye-catching package that displays your product in a competitive retail environment.

Consumer Products: Blister Packaging

pocketmonkeyWhile we emphasize the security and display that is associated with custom thermoformed clamshell packaging, there are other plastic packaging solutions that can offer similar display benefits and tamper evidence in retail. Using branded artwork is much easier to do with blister packaging, because the concept of the item requires a blister card anyways– might as well print with eye-catching graphic design! The thermoformed cavity is then heat sealed onto each card holding the product in place. See here our example of our custom-made packaging for the Pocket Monkey product. When it comes to security, the blister pack keeps items protected from their external environment. However, since they are easier to open than clamshells, there is still a possibility of tampering. While this does not protect the product itself, it does protect the consumer, making any evidence of tampering obvious to the shopper. Plastic blister packaging are commonly used for pharmaceutical products, but are also extremely popular in general consumer goods packaging.

Plastic Webkey Case

Custom Thermoformed USB CaseThis thermoformed package was made specifically for a customized webkey. Not to be confused with a flash drive, a webkey is a small device with a standard USB that brings the user to a designated landing page or website. When we provide USBs, flash drives, or webkeys to our customers, they are most often packaged in die-cut foam. This option is quick, economical, and great for large one-time production runs. However, for repeat business, it works out better for our clients to opt for a thermoformed plastic tray. Once tooling charges and production is out of the way, everything else becomes extremely affordable the larger the production runs are. Note how specific the formed plastic is in this photo example- this packaging piece held a metal webkey and enclosed it in a secure closure that is formed into the case.