Thermoformed Clamshells Level Up Packaging

Thermoformed clamshells are one of the most versatile styles of packaging. Particularly for retail products because they can be shelved or hung in an area. While blister packs work well for smaller, lighter things, clamshells have more capacity for heavier items. This is because of their construction. 

How Thermoformed Clamshells Are Made & Used

We explained blister packaging as plastic that is heat-sealed onto a separate backing. Think of how eyeshadow is commonly packaged in drugstores: the compact is slightly open, allowing consumers to see the colors. But it’s held securely in place through the thermoformed plastic, and stuck to a piece of cardboard. This allows the customer to open easily from the back after purchase. 

Thermoformed clamshells are similar, but are one single piece connected with a hinge. Just like their namesake. They’re made in a vacuum-forming process, allowing for a tight-fit fastening and total transparency and protection for the products they contain. The main benefits include: thermoformed clamshells

  • Clear evidence of tampering. With the plastic wrap-around feature of clamshells, it’s easy to see when a package has been opened or if a product has been broken. This aids in quality control and also gives the customer a clear idea of what they’re purchasing. 
  • Increased customer satisfaction. We’ve all been in a situation where we purchase something, get it home, and realize that it’s not exactly what we thought. The color might be slightly off, or it’s a different size than expected. With thermoformed clamshells, customers can literally see the product from all angles. It allows them to be completely sure of what they’re buying, without any surprises or compromises on their part. 
  • Enhanced protection for products. The plastic, perfect formed and contoured to the product, acts as a shield during transport and rough handling. It keeps products safe, in place, and perfect for retail presentation.

Marketing Opportunities 

The fun doesn’t have to stop with the thermoformed clamshells. As a full-service facility, Minnesota-based Sunrise Packaging can help you create paperboard inserts (or other materials). These fit inside the clamshell, like the image above. It offers you another platform to enhance the product as well as bring in your branding and carefully-considered copy. 

Whatever your packaging needs are, Sunrise can create the perfect package for you. Contact us today!

Promotional Boxes

Promotional boxes are ideal for organizations to achieve multiple goals. I know what you're thinking--it's just a box, what objectives does it really need to meet?--but consider the other elements that come into play when it comes to packaging. Packaging is just as important as the product it holds. 

To make the most of promotional boxes, it's important to start seeing them as the marketing tools they are. A custom box, designed to your specifications, is an investment that will pay dividends in the areas that matter. Brand awareness. Product protection. Increasing name recognition. Enticing buyers. 

See? A custom promotional box can answer a lot of needs in one literal package. 

Checklist for Your Promotional Boxes

So what's important when creating a custom promo box? Here are the main things you need to have figured into your design. 

  • Unique design: Customers are drawn to pleasing aesthetics and design. But what really entices them to pick one off a store shelf, or take a picture to share on social media? Unique designs. Determine what kind of color palette and style best complements your product, and design custom packaging that draws attention and works with the box contents.
promotional boxes
  • Surprising content (as in the words on the box, not the product inside): There's a reason that people love reading the messages inside Dove candy or underneath Snapple caps: it's a surprising bit of content that's generally pleasant. Yes, you could just put your company name and the product on the box (and the SKU or UPC), but have fun with it. Your customers will appreciate it. It's an opportunity to do a little extra marketing and share your company values.While we're on the subject of content, don't forget to include the basics of your company. Website, social channels, and a hashtag for customers to share photos of your product and fantastic packaging.
  • Choose the right insert: Keep your product in place with custom inserts. Consider including thermoformed trays, foam, or other inserts to stop things from shifting and to add a layer of protection.  Inserts can also include other printed materials, like instructions. If you're ready to take it to another level, consider a custom flash drive for customers to access instructions, videos, a whole host of materials.
  • Price out necessary upgrades: Leave a little space in your budget to explore potential upgrades. It could mean soft-touch lamination to enhance the feeling of the box. Or handles are ideal to increase mobility. Embossing, foil stamping, and other finishing options can add a literal polish to presentation packaging.

The Value Proposition for Promotional Boxes

Promotional boxes can do double-duty as marketing for your product as well as your business. Make sure it's clear to customers who you are and what you do. And your packaging is a great way to reinforce these messages.

Reach out to our sales department today to get started with your optimized custom promotional boxes!

Clearing the Air on Clamshell Packaging

Clamshell packaging is capable of storing an array of products from electronics to toys. Clamshells are often criticized for contributing to wrap rage; the heightened level of anger and frustration resulting in the inability to open hard to remove packaging. Although clamshells have gotten a bad rap, they are a very beneficial packaging option. They provide increased security and protection for products. They may be difficult to open, but they keep products safe and secure.

There are a couple different kinds of clamshells. The first kind is the clamshell packaging most commonly found in retail. These clamshells are thermoformed. This is a manufacturing process where a plastic sheet is heated to a pliable forming temperature, then formed to a specific shape in a mold, and trimmed to create a usable product. Clamshells are named because of the hinge it possesses. They can have one or more hinges. A clamshell with a single hinge usually includes a hanger tab, allowing it to hang from store pegs. Clamshells with multi hinges allow the packaging to have a flat base so the product can stand upright. Although these are the ones that gives us the wrap rage, they are a wonderful way to showcase products. The clear plastic allows great visibility to consumers. They are also very versatile, in that they can be designed in many ways that cater to specific products.

The next type of clamshell packaging is clamshell CD/DVD cases. These are a great alternative to traditional jewel cases and paper sleeves. These cases provide excellent security with is strong center hub to keep discs in place. Clamshell CD/DVD cases are a fantastic way to save on storage space. Their slim design allows for more to be stored at once than standard disc packaging.

Ever wonder how clamshell packaging came to be?
Look familiar?