S’Monsters: Packaging that takes the Hassle out of Eating Smores

Students take sitting around the campfire and eating s’mores to a whole new level with this innovative packaging design made to simplify your s’more eating experience. They call it… S’monsters by Nabisco. The idea for the packaging design comes from graphic design student, Preston Grubbs, of Portfolio Center in Atlanta, Georgia.

“S’Monsters takes the hassle out of eating s’mores and adds some entertainment as well. Each of the ingredients is packaged in three separate containers within a single package to make 8 s’mores. The ingredients are ready to go right out of the box, so all you have to do is roast, stack and enjoy. No more wasteful packaging or having to break the graham cracker or chocolate, each of the ingredients are easily mangeable and ready to go. When you’re done making the s’mores, the box can serve as a hand puppet while you tell your mad lib ghost story, which is on the inside back panel of each S’Monster” (Dieline).

Grubbs states on his personal design portfolio webpage:

“S’Monsters. Making s’mores often brings back memories of my boy scout days. We would sit around the campfire, drop a few flaming marshmallows in the dirt and tell stories while we all tried to act cool rather than scared. My team decided to take inspiration from campfire stories and bring that nostalgia into our packaging. We created 3 different characters who would represent different flavors of s’mores: Classic, Mint and Strawberry. Each character has their own unique attributes and personality.

In addition to the fun characters, we looked at how s’mores ingredients are currently packaged. The ingredients are all different sizes, have bulky, wasteful packaging and are a burden to pack for a quick camping trip. S’Monsters makes it easy. The ingredients are ready to roast, stack and enjoy.”

The design team and credit includes: Preston Gibbs , Erica Hines, Andy Stewart, Caitlin Dupree, Zach Rossman, Jessica Ruiz

Source: Preston Grubbs, The Dieline

Retro Cereal Boxes Make a Comeback at General Mills

The Dieline recently posted that cereal giant General Mills is going retro by releasing the 80’s versions of their cereal packaging! The 80’s style packaging is set to run February 7th – mid March, while supplies last. The “retro” theme by General Mills is also partnering with popular iconic retro brand, Atari! We’ve had a few posts about how nostalgic effects on packaging can be a huge hit, so we’re sure that General Mills will have no problem selling these retro cereal boxes!

“It’s time to bust out those sweat bands, leg warmers, and neon accessories, and head to your local Target, as Big G cereals are bringing back their “Retro” themed packaging for the fifth time, 80’s style. Starting February 7 through mid-March, while supplies last, these limited-edition Big G cereal boxes are sure to turn heads down Target’s cereal aisle with their totally radical retro look.

“Partnering with Atari made the opportunity even more exciting as they celebrate their 40th Anniversary milestone. It doesn’t get more iconic than retro Atari games!”

“With the comeback of classic movies, late night TV shows, and neon colors on the runway, this year’s decision to highlight the 80’s was simple – it’s on trend,” said Tara Johnson, integrated marketing communications manager at General Mills. “Partnering with Atari made the opportunity even more exciting as they celebrate their 40th Anniversary milestone. It doesn’t get more iconic than retro Atari games!”

Consumers are drawn to nostalgia, and that’s exactly what Big G is bringing to the table this year with graphics from Atari classics like Asteroids, Centipede, and Missile Command featured on the back of each participating cereal. Navigate your way through breakfast with Big G cereals and the Asteroids maze, finding the clone and testing your knowledge with Atari trivia. Once packages hit Target stores, consumers can also check out www.grocerysavvy.com to further test their skills at Centipede and to enter in a sweepstakes for a chance to win Target Gift Cards and Atari merchandise.”

Check out ’80s-themed General Mills Packaging’ to see The DieLine’s complete post and more retro cereal packaging photos!

Source: The Dieline

Student Designers Capture Personality of Brands in Shoe Packaging

Every so often, The Dieline features packaging designs by student designers that are titled “Student Spotlight.” We found a common theme lately in these student spotlights in that a lot of students are designing for shoe packaging. We found a few package designs that we thought did an excellent job of conveying what the brand stands for and gives the brand a personality.

Five Ten climbing shoes

In the designers words…

“My goal was to design a shoebox that would be a better user experience and would better reflect the brand. There is a lot of photography on Five Ten’s website. I wanted to take this idea and apply it to the box design. The photography incorporates both outdoor and indoor climbing, so no one is left out. The pull out drawer function also gives a fresh take on the typical shoebox. Leave No Trace policies are also something I wanted to push in this project. Leave No Trace gives tips on how to clean up after your climbing day and not to disrupt or litter the environment. This is the reason why there are no people climbing on the box.” – Ryan Huettle, University of Wisconsin-Stout

Vans shoes

In the designers words…

“With my packaging for Vans shoes I wanted to pay homage to vans roots in the late sixties and early seventies, in the California skate and surf scene. I chose extremely contrasting colors, which I felt were reminiscent of the period I was aiming to speak to. I also chose these colors because I felt they would be effective in attracting attention, even at a quick glance. The graphics covering the package are intended to reinforce Van’s brand image, as well was act as something that members of the skateboarding / surfing community can connect and identify with. I chose to use a non traditional shoebox shape, because I saw it fitting, as Vans has always been an alternative shoe brand, for alternative athletes. The new box design uses less cardboard than regular shoeboxes, and is size flexible, in that by varying the way the shoes overlap it can house most shoe sizes without needing alterations. In addition to being more efficient, the new box design is more appealing visually, both in that it is more dynamic in shape than rectangular boxes, and displays graphics more appealingly.” – Nate Eu, University of Wisconsin-Stout

Jeffrey Campbell shoes

In the designers words…

“This shoe box design was created for Jeffrey Campbell Shoes. I selected Jeffrey Campbell because I love the unique, creative, bold colors, styles and design. The brand is all about a tremendous love for shoes by those with a creative sense of style. I wanted to show off their unique, artistic style by creating watercolor and hand-drawn illustrations. This is a box that would be in a boutique for when you want to give (or receive) Jeffrey Campbell shoes as a gift! I designed it this way because shoes are a gift that you buy yourself and it should feel like opening a present. I also added a scratch-off element under the lid to provide an interactive experience. When you scratch it off, it reveals a fun quote about shoes. I utilized the Jeffrey Campbell signature in combination with my illustration work to create a bright, memorable, and iconic box design.” – Katy Verbrugge, University of Wisconsin-Stout

All three designers have a clear understanding of the brands they are promoting with their packaging designs and have and knowledge that the brand messaging needs to align with the design and look of the package because the packaging is what makes a product sell.

Source: The Dieline