Pére Juice Uses Play on Words in Packaging and Product

Pére is an exotic, all natural juice product.

In French, the word Pére means father, which is exactly who the client wanted to base his 100% all natural pear juice after. The name of the product uses a great play on words to depict just what the product itself is, while the custom packaging of the product replicates the shape of a pear. The drink comes in three different flavors, Pearberry, Original, and Pearango.

“The client named his company Pére based off his father who hand-made pear juice for the client when he had a severe fever as a boy. The natural juice of the pear is good in relieving fever because of its cooling effect, so the client wanted to endeavor his future business by making a juice product that is completely 100% all natural pear juice to share with the world. The logo symbolizes the process of the pear as its converted into juice, and the use of the pears peel in the production of this drink. The bottle was meant to follow the organic shape of the pear, emphasizing its true root to keeping the integrity of the all-natural product. “

Source: The Dieline

Designer: Craig Pinto

Continuing a Legacy with Unique Packaging: Jack Daniel’s

Jack Daniel’s Tennessee Whiskey has always had a bottle design that sets them apart from the rest and I think it is safe to say that many people can instantly associate the distinct package design with Jack Daniel’s. When Jack Daniel himself first entered into the business, he wanted to have a package design is unique and Mr. Jack said he wanted “a square bottle for a square shooter,” because he was a square shooter himself.

I have always been a fan of the aesthetic appeal of the Jack Daniel’s brand whiskey bottles, from the classic style to the Tennessee Honey and now, their newest bottle design is no exception. Jack Daniel’s recently released their newest bottle design for the Jack Daniel’s Winter Jack Apple Punch. The drink and bottle are a special edition winter drink from Jack Daniel’s that was originally made for the German market, and hopefully it will keep you warm this winter.

 

The bottle and design continues to embody the classic square bottle with fluted neck as it always has while featuring a wintery feel. Since Mr. Jack first introduced the eye-catching bottle, the Jack Daniel’s brand has continued to carry on his legacy by issuing decorative bottles from time to time. The bottles have come to either represent Mr. Jack’s accomplishments or to “capture the spirit and style of the time they represent,” which is exactly what Jack Daniel’s Winter Jack Apple Punch has done.

Sources: The Die Line,  Jack Daniel’s

 

Wooden iPhone Panel Designed to Replace Glass Back Panel

iPhones are becoming increasingly popular with mobile device users, on that same note, the packaging and casing that surrounds the device is also becoming more popular. Monolith has created a small startup launch of prototypes and packaging for a wooden iPhone replacement panel. The new design is unique and cost effective while providing proof that good branding does not need to be expensive or overly elaborate.

The Monolith packaging features just a little emblem of a mountain. Designer John Tolman wanted to create a package that was attractive enough to warrant further use. A solid wooden panel replaces the glass back panel on the iPhone 4 and 4S. Underneath where the solid wood replacement panel sits, a screwdriver is provided in order to have quick and easy installation. Monolith’s Tolman further explains in an interview with “The Die Line” the inspirations and ideas behind the wooden creation for the modern technology.

“When we searched for a similar product for our own iPhones, we were disappointed in the high price of the existing offerings and decided it’d be easy enough to make our own. It didn’t take us long to decide to keep making them.

The goal of the packaging was something that was recyclable and economical on a small scale, yet attractive enough someone wouldn’t mind keeping around since it doubles as safe storage for the original iPhone glass back panel. We designed and constructed the packaging from laser cut corrugated cardboard with cutouts to accommodate the screwdriver provided for installation. A laser cut sleeve features a logo cutout to expose the wood grain of the back panel.”

What inspired your packaging concept?

John Tolman: In general, I was inspired by minimalist packaging that doesn’t have a lot of waste or less renewable materials (i.e. plastics). A good recent examples I came across is the packaging for the glif iPhone tripod mount by Studio Neat. I found a few companies that offered design/fabrication of laser cut packaging, but I really wanted to make our packaging in-house. I wanted a design that could be rapid prototyped and produced on a small scale without sacrificing design aesthetic or resorting to make-shift off the shelf packaging.  I think it can be intimidating sometimes for a small startup such as myself when you consider the possible large setup costs involved with more traditional custom packaging such as die-cut cartons and molded fiber. I think a lot of people including myself owe our ability to make such packaging in-house to newer and cheaper rapid prototyping technologies such as CNC laser engravers/cutters.

What is the price point of the product?

John Tolman: The price point is $55 for any of the wood species and iPhone 4 or 4S and we have plans to offer custom engraved designs as well as more exotic wood species in the next few months.

Do you have a background in product or package design or is this your first venture?

John Tolman: I don’t have any experience in packaging design although my background is in mechanical engineering and some of my education focused on industrial design. I’ve always had an interest in graphic and industrial design though, and nearly went into one of those fields.

I love the simplistic approach to branding, but does the packaging or product say “Monolith” anywhere?

John Tolman: The back side of the sleeve does have a laser cut/etched design with more detailed branding, although not on the prototypes (below). We are making a production run this weekend which will have those final touches.

Source: http://www.thedieline.com