To Tweet or Not to Tweet

I will admit that I finally signed up for Twitter a week ago, so I am a few years behind. I didn’t really understand the importance of Twitter until I hopped on the bandwagon. I was confused by all the hash marks and other symbols, that I didn’t recognize how powerful Twitter is as a business and marketing tool. Using 140 characters or less, Twitter can help any business promote and share its marketing efforts to a vast amount of people. Since Twitter is one of the largest social media outlets in the world, it has also become a new form of communication. Twitter is used to share content. Businesses want to share content to attract potential customers. So here’s a crazy idea: businesses can share their content on Twitter to attract customers to their company.

Twitter may seem confusing at first, but it is actually easy to use and provides many benefits to businesses.

Here are some of the benefits Twitter can bring to businesses:

  • Free and easy to set up
  • Can impact search rankings
  • Drive traffic to your business website
  • Can be used check competitors accounts to see what they are sharing and who they are following
  • Target the people you want to target in relation to your business
  • Twitter search allows you to follow relevant conversations, trends, and people
  • Hear feedback about your business from the content you share and conversations you start

Those are just a few benefits Twitter provides for businesses and marketers. Twitter also allows you to unleash your creative side. You can customize your profile, add a picture, and create a descriptive bio. Creativity combined with interesting and knowledgeable tweets will allow any business to be successful on Twitter. So the question is: to tweet or not to tweet? I will let you decide.

Target’s Recycling Program One Year Later

Target announced April of 2010 that they were going to roll out a nationwide recycling program in the front of each of its 1,740 U.S. stores. The program was divided into 4 stations: aluminum, plastic and aluminum, one for regular trash, plastic bags had its own, and the last one was for MP3 players, cell phones and ink cartridges. The goal of this program was to reduce unnecessary waste from their stores and communities. Target also has the goal of becoming a more sustainable company overall by creating efforts to reduce their environmental footprint.

So how has this program performed a year later? More than 170 million shopping bags, 700 tons of bottles and cans, and almost 2 million small electronics were recycled. Target has made great progress in developing a plan that has produced this much success in only one year. Target has made an impressive commitment to becoming a more sustainable and eco-friendly company.

Facebook is Gearing up for the Holidays

The holiday shopping season has officially started as Black Friday has once again snuck up on us. This crazy day of shopping provides great opportunities for businesses to motivate loyal customers and attract new ones with fun holiday promotions. Facebook has become a very popular outlet for holiday advertising and promotions. Businesses have used their Facebook pages to let consumers know about their upcoming Black Friday deals and have used it as another place to post their ads.

Lowe’s began running a series of display ads to push consumers to its Facebook Fan page that will provide a sneak peak to the specials on Black Friday. This sneak peak will happen at Midnight on Black Friday. The also used an email campaign to create buzz about their specials and perks.

Remember the Christmas crazed lady from Target’s commercials last year? She is back again and crazier than ever this year in a 27 second video on Facebook to remind consumers to go to Target’s 2-Day Sale. They also posted store maps and fun videos to get consumers excited for the annual shopping event. Target is also offering a contest that fans can enter for a chance to win a $25 Target Gift cards.

Office Depot is ready for the holiday shopping spree with posts on their Facebook pages. They share a link for 10 great holiday shopping tips. They also list Pre-Black Friday deals and the top 30 smart gifts. Office Depot’s competitor Staples is also using their Facebook page to post their weekly ad with Black Friday specials. They are also taking one step further and giving fans a sneak peak to their Cyber Monday deals.

Companies Utilize Social Media Networks for Cause Marketing

Cause marketing is nothing new, but it has been increasingly growing in popularity for companies to both give back to the community and to get their names out there.  It is seen as a marketing campaign, but the money used is not just being spent on promotions, it is being used to help others.  This makes cause marketing a truly great idea.

social media networks facebook for cause marketing

A new trend that we are starting to see is companies implementing cause marketing through popular social media networks, such as Facebook and Twitter.  These social media networks connect millions of people across the world quickly and easily.social media networks twitter for cause marketing

Just last month, Target’s “Bullseye Gives” campaign allowed Facebook users to go on Target’s Facebook page and vote for which charity (from a list of ten) that Target will donate $3 million.  Users were allowed to vote once a day, and the amount of money each charity was given was determined by the percentage of votes that they received.  Better yet, each time someone voted, it would show up in their newsfeed for all of their friends to see.  This is a tremendous word-of-mouth tool for praising Target and their acts of social responsibility.  Target’s “Bullseye Gives” campaign resulted in 167,000 Facebook users who came together to vote over 291,000 times.  Now that’s getting their name out there.target bulleye gives cause marketing campaign

Kraft Macaroni and Cheese Share a Little Comfort Cause Marketing Ad CampaignTarget is not the only company that uses social media networks, like Facebook, to broadcast their charitable efforts.  Kraft also did well with their “Share a Little Comfort” campaign.  They offered to donate up to one million boxes of Kraft Macaroni & Cheese to needy families, depending on the number of “statuses” or “tweets” shared by users on Facebook and Twitter.

Using popular social media networks for cause marketing can really help companies get their name out there and give back to the community, but they must be careful as to not come off as spam.  If consumers think that you are just trying to sell more of your product and don’t actually care about the charities, your campaign will be a setback for your branding efforts.  But if you follow in these companies footsteps in finding the perfect mix of social media promotions and charitable donations, you could gain a considerable amount of customer and brand loyalty, while still knowing that you are helping others.<–>