When consumers make their purchase decisions in the store, they are able to determine their choices based on packaging as well as the product itself. Whether in a retail outlet, grocery store, or strolling the mall, every shopper can have input in the package they walk away with. However, due to the boom of online retail, technological advances, and smaller products, the discretion of packaging materials is now completely up to the business. Retailers have had to change their product offering and diversify their lines. The result- companies are offering a wider variety of items that all have unique packaging needs.There are many sites where consumers have fired back with complaints of overpackaging and wasting resources. While custom packaging is always an available option for retailers, the infinite details that go into packaging thousands of different items will continue to result in a compromise. Therefore, it is imperative that companies seek out custom packaging solutions that are easy to manipulate for the variety in their product line. Make it clear to your shoppers about your conscious effort to reduce wasteful packaging by investing in economical custom packaging solutions.
Kigali, Rwanda hosted an international conference called “Sustainable Packaging for Competitiveness and Development on SMEs (Small and Medium Enterprises) in EAC (East African Community) Region”. Located in Central-East Africa, Rwanda has a population of about 9 million people and has one of the highest economic growth rates in the Sub-Saharan region (7-8% yearly). The event had a B2B focus on processing, packaging, material handling and converting, and took place June 3-4. The organizers and partners had two main objectives for the show that raised the interest of a large and attentive public. First, to emphasize the importance of packaging as a strategic leverage for technological upgrade and increased competitiveness of local SMEs. The second objective was to promote East Afripack 2014, which will be the first exhibition showcasing the global state of the art of processing, packaging, and converting technology- the event is set to take place in Nairobi September 9-12 of 2014. In order to better understand that decision makers of the local industry, the conference included a bit of market research. The study showed that 63% of interviewees intend to plan on technology investment to expand their manufacturing capabilities. Also, 70% believe that improved technology in packaging will improve their products’ image and branding.
Blog source: PackWorld
Icon Packaging will be unveiling its latest design for an innovative wine bottle case at the Unified Wine and Grape Symposium in Sacramento,CA today and tomorrow. The company has set out to transform the traditional wine box to simply turn into a fully functional and branded wine rack. Icon Packaging has developed other designs as well around the concept of secondary use packaging. According to the founder Jason Ivey, sustainability is no longer about using green or eco friendly materials- it is also about incorporating and secondary function into the package design. Icon has developed multiple versions of this package to adhere to the needs of its customers. The capability of this package ranges from 1 to 12 bottles of wine and can be customized according to its use.
Source: Packaging Digest
Retail packaging plays a huge role in a buyer’s purchasing decision. The package is what the consumer sees, feels, reads, and handles. The consumer doesn’t usually realize what an impact packaging makes on them, but the package determines what gets noticed- it is an extension of the product itself. Over a huge range of retail products, companies are now increasing their focus to incorporate more distinctive packaging that attracts a loyal customer base and adds value to their product and brand. Retail packaging adds the value of differentiation. A distinct, well designed, and functional package adds considerable value in influencing shopper decisions. For example, Apple develops packaging that is highly reflective of the product being fun, sleek, and modern. Packaging is the communications vehicle that lets consumers know what is cool, convenient, and functional (hint hint: their product). Security is another huge factor to consider in retail packaging. Retailers and brand owners lose millions of dollars as a result of damage, and to prevent this is better packaging. The purpose of retail packaging is to find a happy medium between security and accessibility. An added benefit of retail packaging is that it is more sustainable– go figure! Nearly 75% of Americans say they know a lot or a fair amount about environmental issues and base their purchase decisions on this knowledge. Consumers evaluate a product’s sustainability at the point of sale, by its package.
A Canadian Coffee roasting company, Pistol & Burnes has released a new fully compostable packaging solution for its product. The package incorporates cellulose-based NatureFlex from Innovia Films. Most coffees are packaged in foils or paper bags with plastic liners that usually just end up in the land fill. The bag for the Farmer First brand by Pistol & Burnes is fully compostable in a home composting system. As a packaging solution, NatureFlex was the most eco-friendly choice as it is made from natural wood. Not only does this type of packaging withstand the wear and tear of manufacturing and transport, it also lives up to the brand identity of Fair Trade and their Farmer First organic brand name.
Source: Packaging Digest
As America’s favorite snack nut brand, Planters has kept sustainability as a core part of its business for some years now. Realizing that it could be doing more to reduce its impact on the environment, Planters called for a packaging change. The brand reached out to Sonoco, a Hartsville, S.C., packaging and sustainability company. The business is one of the largest diversified global packaging companies. The big change that Planters wanted to bring to its packaging was switching from glass packaging to a new plastic packaging that better aligned with the companies sustainability practices.
The weight of the glass packaging materials for Planters 16oz. and 20oz presented a challenge to Sonoco. The company was challenged to develop a lighter package that did not compromise Planters’ targets for a product with quality, capacity, clarity and shelf life.
As a result, Sonoco created a light-weight, durable plastic option that weighed 84 percent less than its glass counterpart. With the lighter packaging comes benefits; the number of trucks that were required to transport Planters Dry Roasted Peanuts went down 25 perfect and Planters new plastic packaging is now 100 percent recyclable and BPA free.
Planters and Sonoco share a commitment to sustainability and have a longstanding relationship that includes collaboration on many new products. For this “Naturally Remarkable” initiative, Sonoco had the capital and expertise needed to produce a sustainable container that met the company’s product protection and shelf life requirements.
“Sustainability is inherent to our brand’s identity, and Sonoco was the right company to help us lessen our environmental impact with our new dry roasted peanut packaging,” said Scott Marcus, senior brand manager of Planters.
Source: Packaging Digest, Planters
What are some packaging design trends for 2012?
Look for 3 packaging design trends from 2011 to carryover into 2012 and become more prevalent.
Number 1: Keep it simple. Industry specialists are moving towards packaging designs that are unambiguous, concise, and much more simplified, thereby providing consumers with greater clarity regarding product information. This trend is not new but is expected to become more and more prevalent in 2012.
Number 2: Open innovation. This trend of mutual collaboration between supplier and designer is becoming key to packaging design success. It guarantees that the supplier has a clear understanding of what’s required from both parties, while exposing designers to new technologies – resulting in an improved end-product for client. Custom packaging can be a complicated process when communication isn’t open and the vision of the packaging isn’t shared by all parties. But when the supplier, designer, and client work together, custom packaging can become magical.
Number 3: Sustainable packaging. When ethics and ecological concerns are translated into green packaging, consumers associate a sense of well-being and security with the product and brand at hand. Biodegradability and nanotechnology are becoming hot trends in packaging designs in all industries. Look for that to accelerate during the 2012 calendar year.
The Coca-Cola Co. just recently announced that they signed a multi-million dollar contract with three leading biotechnology companies in an effort to accelerate the developments of a 100% plant-based bottle. The partnership includes agreements with Virent, Gevo, and Avantium all combining their efforts to create the first commercial solution for next-generation PlantBottle™ packaging made 100% from plant-based materials. The partnership with the biotechnology could lead to practical results of a 100% plant-based PlantBottle available by 2017. Coca-Cola is expecting that all of its PET packaging will be replaced by the year 2020.
Coca-Cola’s current PlantBottle™, which was launched in 2009, is made from only 30% plant-based material. The remaining 70% of the bottle is made out of purified terephthalic acid (PTA), which Coca-Cola hopes to replace with plant-based materials. Since the current bottle was first introduced in 2009, Coca Cola states that they it has already distributed more than 10 billion PlantBottle™ packages in 20 different countries worldwide. Coca-Cola estimates that it has helped save the equivalent emissions of more than 100,000 metric tons of carbon dioxide.
According to Coca-Cola, agreements with these three companies (Virent, Gevo and Avantium) will help support the companies long-term commitments through sustainable practices in sourcing and in packaging supply.
“While the technology to make bio-based materials in a lab has been available for years, we believe Virent, Gevo and Avantium are companies that possess technologies that have high potential for creating them on a global commercial scale within the next few years,” said Rick Frazier, vice president of commercial product supply for The Coca-Cola Company. “This is a significant R&D investment in packaging innovation and is the next step toward our vision of creating all of our plastic packaging from responsibly sourced plant-based materials.”
As leaders in sustainable packaging, Coca-Cola also looks to innovate and advance opportunities to other companies throughout the industry and recently announced an industry first partnership with H.J. Heinz Company. This partnership will allow Heinz ketchup to use PlantBottle™ technology in its production.
In the packaging world, efforts are constantly being made to create packaging that will benefit consumers as well as the environment. By reusing packaging, there is a great stride in creating an environment that is more geared towards sustainable packing. In an effort to encourage companies to reduce waste and reuse more, eco-friendly packaging company, Globe Guard, invented Globe Guard® Reusable Box Sealer™. The patent-pending reusable box sealer “Makes Every Box a Reusable Box.”
The product is designed to help companies reduce packaging waste during testing, product development, shipping preparation and other applications. The sealer does not require any sort of wasteful packaging materials such as packaging tape or glues. Instead, the product allows a box to be sealed and reopened many times until it is ready to be shipped. The reusable seal also allows you to open and reopen a box without any knives or scissors. In turn, this allows for a considerable amount of reduction in the amount of corrugated waste that companies produce.
As described by Globe Guard themselves, there are two very common scenarios in which the Globe Guard Reusable Box Sealer is particularly important:
- “The box is going to be handled or shipped internally (closed loop) and not shipped via UPS, FedEx, or USPS.”
- “Immediate or repeated access to the contents is advantageous or necessary.”
The sealer works very easily and quite simply. It works by slipping the reusable sealer between the top major flaps of any box and holding them closed until the box is to be reopened again.
Quite simply, the Globe Guard® Reusable Box Sealer™ is a great new product and a great way to motivate companies to create a more eco-friendly work environment by promoting reusable packaging.