High End Packaging for Real Estate

Short supply and high demand is a recipe for a crazy housing market. Particularly as more and millennials start to dip their toes into home ownership. It can be daunting for mortgage brokers, homebuilders, and realtors to find ways to make an impact on this tech-savvy, immediate-results generation of homebuyers. Utilizing tools, like social channels featuring high end packaging, is one way to reach people.

In this Uber & DIY-focused economy, brand loyalty and expertise counts for less than it did in the past. For a business like realty, which are hugely relationship-based, this means that their basic marketing model needs to change. Referrals are still a big way to gain business, but reaching out on various mediums is another way to gain interest. It's the online shopping effect. We see something we like, we tap on it and can buy it.

Obviously, real estate doesn't work *quite* like that. But check out Carrington Creek's Insta, and tell me you're not enticed to learn more about these gorgeous homes. Particularly that signature Welcome Home box.

High End Packaging for High End Homes

Carrington Creek (located in Arkansas) is a homebuilder focused on building relationships as well. They've won multiple awards for quality, customer satisfaction, realtor excellence, and more. And when we began work on a special project for them, we knew it was going to be a special collaboration.

High end packaging always presents interesting challenges. At its heart, the best packaging utilizes simple design techniques. But the unique features are where we like to make it truly high end, the little touches that speak to a users tactile or visual senses. For this project, we used offset printing and a scuff free matte lamination.  This box is as sturdy as the homes they build, and just as classic with monochrome coloring. With spot UV over the logo, this is a box that pops. Maybe not as much as that champagne, but it's a coordinated effort!

Use Custom Packaging as Part of a Targeted Marketing Strategy

These welcome boxes are gorgeous on every level. They're highly Instagrammable, prominently featuring the logo, and create a true connection with the homebuyer. It's clear that this is a celebratory gift while still being functional.

But it's still part of a marketing strategy. If you're homebuilding organization or realty company is looking to put that extra panache into your marketing tactics, reach out to Sunrise to sketch out your own welcome kit!

Custom Promo Boxes & 2018 Trends

Like any industry, custom promo boxes are subject to trends. Take a look through the different ages to get an idea of what was acceptable (or rather, expected) packaging from just a decade ago. You'll see that it's changed, in every way from shipping time to box design.  But what makes this interesting is the nostalgia factor we see creeping into 2018 trends.

More on that later. 

Customers are looking for some key things when it comes to their packaging needs. They want sturdy custom boxes, a personalized experience and, if shipping online, they want it fast. Different markets respond differently to these base demands, but below we include some tips on the most enduring and prominent trends we're seeing. 

Trends of Custom Promo Boxes

Packaging Longevity

We've commented on this before, but it's a recurring factor: we can order from any corner of the globe and have it in our home within days. It's truly amazing. Yet these distances can have adverse effects on organic products, like first aid items and medicines. Packaging needs to withstand the trials of travel.

"Unboxing" & Social 

One of the top YouTube categories for kids right now is unboxing toys. Yes, you read that correctly. It's people recording themselves unboxing toys. Not necessarily playing with them, or sharing them, or anything else - narrating their experience taking them out of the box. And it's not just toys, you can find unboxings for nearly anything on YouTube and beyond on Instagram, Reddit, and more. 

It's important to note that upcoming generations, even more so than the current ones, will be critically looking at packaging styles, containers, and above all, personalization.

Nostalgia

Nostalgia sells. Whether it's garish unicorn-emblazoned Trapper Keepers or Coca-Cola in glass bottles, people are attracted to things that remind them of memories wrapped with happiness. Best of all for packaging design, it's relatively easy to add in a throwback font in design, as well as utilize materials or designs that are evocative of a time past like kraft packing paper or other custom inserts. 

Bring Us Your Ideas

While we do believe that trends should help inform any packaging decisions, we also want to create innovative solutions. Bring us your ideas and your needs, and let's create something perfect for your product. 

Opening Day = Box Closures

As a proud Minnesota company, we love all things related to our hometown teams. And on this Opening Day for the Minnesota Twins, we turned our attention to another kind of opening that captures our attention: box closures. 

If you want to contest the importance of and customer attention to box closures, look no further than your own experience. We don’t doubt that at one point or another, you spent more time than you like to admit lazily flipping open a magnetic box lid. Or slowly slide the top piece off of a setup box to savor the moment of getting a new smartphone or tablet. The delicious moment of flipping up a cigar box top. 

Design custom packaging that allows users to savor that anticipation. Here are some of our favorite box closures in honor of Opening Day!

Box Closures That Captivate

Slip Slant Boxes with box closures

Magnetic Closures

Far and away one of our most popular features. Magnetic boxes are versatile and instant keepsakes for users. Closures can be embedded in many different types of box styles. Plus magnets are one of the most secure types of closure so products are safe and secure. 

custom luxury boxesSetup Boxes

You might not think a lot about setup boxes having a particular flavor to their opening and closing, but consider again.  Setup boxes are a frequently used for luxury goods and technology products for a few reasons. Their rigid chipboard construction, paired with a thermoformed or custom insert, keeps the product secure. These highly-customizable two pieces allow for a high quality finish via the wrap. Most of all, the sleek design is evocative and suggestive of luxury. 

Design Your Own

When someone comes to Sunrise with a project, we do everything we can to bring it into reality – even when it means creating something new and personalized to your business objectives. We’ve taken on new interpretations when it comes to slip cases, gatefold, and more. Contact us today to start bringing your vision to life. 

Play Ball!

Openings are full of anticipation, from the excitement of a new baseball season to revealing an exciting product.  No matter which team is *your* team, Sunrise is ready to bring you and your products to the next level of success. 

Unconventional Set Up Boxes

Using the term "set up boxes" might make sense to you or it might not. If you're not attuned to the packaging industry, it probably doesn't mean much. But that's where we like to take the chance to educate you.

A setup box consists of two pieces. In layman's terms, a top and bottom. The bottom is usually made of strong chipboard with a custom wrap on it. Otherwise known as turned edge, this stylish finish can take on different elements depending on your needs. The top fits snugly over the bottom. Also made of chipboard, it slides on and off easily; you've no doubt encountered this style as it's often used for game boxes, smartphones, and more.  

As you look through our two piece set-up box gallery, you will see the unlimited potential of this customized box style. Sunrise just completed an interesting variation for Findlay Technologies. 

Set Up Boxes By Design

Confused? Look closer. 

By design, this might appear to be another cardboard package delivered by any mail service. Once you read the address label, it becomes clear that this isn't just another mailing box. While pictures don't quite do it justice, the feel of the box gives it away as something special as well. 

You can't quite tell, but these are set-up boxes. The boxes are wrapped with a digitally printed / matte lamination material. From the corners, you can just the turned edge finishing on them. 

We love the unconventionality of this box. It takes multiple sets of expectations and flips them, creating a sense of surprise and fun the for the recipient. Here's what we mean.

Expectation #1: It's just a plain cardboard box 

But from that first touch, the customer realizes that it isn't. Part of engaging users is finding ways to engage their senses, and with this design and style, they're all in.  And once they open the box, they're treated to even more potential customization. Thermoformed trays, custom inserts, the sky's the limit. 

Expectation #2: It's just another set up box

Using a design that usurps expectations helps engage users, but it also illustrates different features of a particular packaging style. While these setup boxes share characteristics with others, the content and design are what set it apart.  Set up boxes lend themselves well to a variety of finishing options. And their hardcover durability makes them trustworthy packaging for nearly any product. 

Design Maketh the Set-Up Box

So the lesson that we learn from this? Taking the time to figure out the overall effect you want your packaging to have helps determine the right box style and the right design.  Taking something seemingly conventional, like setup boxes, and turning them into something truly unconventional, is a challenge we love taking up. Contact Sunrise today to talk through your needs and ideas for your set up boxes!

Creating a Board Game Box: 3 Things to Consider

Thinking about making your own custom board game box? Read this first. 

Sunrise Packaging has worked with a lot of unique projects over the years, but some of the most innovative and excited creators are those who make games. It’s a true passion project. And we hate to see that excitement fizzle out over some of the most common things that game makers miss or don’t consider when they design their custom game board box. custom game board box, custom game board

On the surface, creating game board boxes isn’t an overly complicated thing. But like any packaging project, there are things to consider that an outsider might not think about beforehand. The weight of the packaging materials, for instance. The mobility of the game box. The design and print quality of the box. Not to mention the copy for the box as well. In a way, custom board game boxes aren’t unlike product launch kits in everything they need to accomplish. 

Custom Board Game Box: Choose Your Own Adventure

Things that every game maker should consider when it comes to crafting their own game board boxes. Essentially, it comes down to one thing: plan ahead.

  1.  What’s your budget?
    Knowing what you want to spend can help determine other options. If you want to make money on your custom game, it’s completely necessary to have a budget in mind for what you want to spend on packaging on top of the game production costs. 
  2. How do you want users to interact with the packaging?
    Customer experience is of increasing importance. Not to mention that a great unboxing video could increase sales dramatically.  Sunrise Packaging can help craft boxes with handles and magnet closure as well as custom inserts and printed elements inside the box itself. Get creative, but keep the whimsy in check. Outlandish ideas aren’t always the most sustainable
  3. What will entice buyers?
    You’re browsing online and see a interesting game. You click on it, and read the position description. Alternate scenario: Walking through a store, you see an unfamiliar product. You’re compelled to pick it up and find more about it. How do you decide whether or not to buy it? Make sure to craft content that will speak to buyers and compel them to actually purchase it, not just pick it up for a moment.

Proper planning is the most important part of creating a custom board game box that will sell. These are just three things that you should consider. 

Contact Sunrise Packaging for Guidance

Making your own game packaging might seem more cost-efficient, but it’s not if you have to spend hours upon hours doing it. Leave it to the experts; we’ll leave the game making to you. Contact us today!

Brand Activation Kits for Minnesota Brands

Minnesota was front and center for the last week of January. As host to Super Bowl LII, our state leaned into the “Bold North” moniker and created a great experience for locals and visitors alike. From the amazing Polaris backflip to Land O’Lakes Farm Bowl, Minnesota’s homegrown brands brought it in a big way. MN marketers might be ready for a break, but not for long. March 2019 will see the Final Four come to Minneapolis. We’re excited to see the stunts and innovation, and can’t wait to help build brand activation kits to support it all. 

Brand activation is the act of driving consumers to act by means of interactions and experiences designed by the brand. Brand activation kits support these interactions and experiences. As a  Minnesota company, we know Minnesota brands, their values and their challenges. Not the least of which is designing an outdoor environment in the subzero Minnesota winter. 

Homegrown Brand Activation Kits 

custom turned edge packaging design, Custom Rigid Turned Edge Box Packaging, custom turned edge box, full color print, custom box design, retail display box, branding

Sunrise Packaging can design packaging for any sort of brand activation. The goal of any marketing initiative is to garner a response; while it’s one thing to get people talking, it’s another to get them to pay attention and remember your brand. 

Brand activation itself can take many forms. Experiential marketing, consumer promotions, shopper marketing, all of these things can be part of it. Since there are many ways to implement, it’s usually easiest to give examples to explain brand activation. When we think back to the different Super Bowl LII experiences created by different brands, we get an idea of some of the elements that make successful brand activation campaigns:

  • Unique
    First and foremost, it needs to be unique to be memorable, right? There’s no point to it if it doesn’t increase consumer interaction with your brand, and if the consumer doesn’t remember you…
  • Relevant
    A crazy experience, zip-lining across the Mississippi River, is almost as unique as it gets. However, would it work for any brand? For a brand focused on thrill-seeking and adventure, yes. For a candy store? Not so much. 
  • Full of MN Pride
    As varied and interesting the various strategies were, there was one thing they all have in common. Minnesota, the Bold North tagline, was front and center for every single one.

As Minnesota brands start thinking about their plans for the next major event to come to Minnesota, include brand activation kits in your overall strategy. 

The Bold North, Round 2

March is usually a little more moderate in weather than January (well, most of the time). That said, the one million+ visitors who braved the Minnesota winter for the Super Bowl weren’t afraid of a little weather. Neither are we. Contact Sunrise Packaging today to design your brand activation kits!

Offset Printing For Your Custom Box Project

When it comes to packaging, most people might not pay much attention to the printing. Whether it's offset printing, or digital, or screen, it's probably not registered unless they're in the business. At least, they aren't noticing it consciously.

While the integrity of a custom box is the most important element when it comes to product safety, design is up next when it comes to drawing customer attention. Appealing to the five senses is a powerful way to create sentiment with customers. Particularly sight and touch.  This is why choosing your printing style wisely is important. And it's why we usually  suggest offset printing. 

What is Offset Printing?

Offset printing is a style of printing that's known for producing the highest possible printing quality. It allows for the greatest detail as well as color fidelity, and it works well with a variety of custom finishes. 

The example to the right is a custom magnet box created for DP Derm. We used offset printing which enhances the spot UV print used on the logo and the wave graphic. While you can't touch it through the screen, the soft touch lamination applied to the offset printed wrap is irresistable. These different features could be used with other styles of printing as well. But when it comes to creating something truly special for customers, it's best to indulge in truly luxurious options. And those options are best showcased by offset printing.

Other Printing Styles for Custom Boxes

We've mentioned some of the other types of printing Sunrise often uses for projects. They include: 

  • Digital Printing
    Faster and less expensive than offset printing, digital printing allows for quick turnaround and allows users to change the modify the output easily. 
  • Screen Printing
    Also called silkscreen or seriography, screen printing is usually used on binders and sometimes on boxes.

These different options all serve different needs, and Sunrise representatives can help you decide which one is best for your project. 

In addition to printing options, the possibilities for finishings is even greater. From foil stamping to debossing and print coatings, there's something to enhance every project. 

Contact Us!

Contact us today to get started on your next custom packaging project!

Casino Gift Packaging Ideas for Millennials

As any professional can tell you, a large part of marketing is generational. Strategies that work for baby boomers don't resonate with Gen X. And then millenials have completely different ideas from Gen X, and Gen Z is already rocking the boat before graduating. And for businesses like casinos, who have casino gift packages and robust campaigns, it gets a little tricky. 

Baby boomers make up the core of the casino mainstay demographic. But as this group ages out of the casino experience, it's necessary to start seeding younger generations. Millennials make up the most dynamic age group, as they come into prime earning and spending years. Anderson DD gives this comparison when it comes to how casinos need to reconsider their marketing strategies: 

  • Boomers and Gen Xer’s tend to spend 80% of their casino money on gaming, and 20% on food and entertainment
  • Millennials will be more likely to spend 30% on gaming and 70% on food, entertainment and non-gaming services
  • Unlike the “individualistic” Boomers and Gen Xer’s, are very social and group-oriented

With these things in mind, it's going to be very necessary for casinos to rethink and reinvest in keeping the attention of this generation.  The good news is that they can start by looking at their high roller packaging and rewards in terms of casino gift packaging.

Why Casino Gift Packaging Matters

Millennials crave customization and a personalized experience that shareable via Instagram and social platforms. Casinos already do great work with this via loyalty cards and other measures. But level up by creating a unique experience for casino patrons. 

Creating unique gift packaging for your loyalty cards creates something that is, on face value, instantly Instagrammable.  Casino gifts could include poker chips, USB drives, commemorative coins, the sky's the limit. Whatever you want to tie into a marketing strategy, it's possible. But beyond that, these die cut folders (example to the side) present a huge opportunity for casinos to connect with customers. 

Using casino gift packaging will help you target millennials by keeping your messaging short and concise, and allows for user generated content (photos and posts) to drive strategies. It also helps you craft a customized experience by creating more alternatives to their experience, allowing them to feel like they're driving. These opportunities might seem subtle on the surface, but fleshed out with a rounded campaign can lead to big gains. 

Design Your Casino Gift Packaging 

Contact Sunrise today to learn more about these die-cut turned edge folders... Or just ask about the casino packaging. We know what you mean!

Jewelry Boxes & Luxury Packaging in 2018

Luxury packaging is all about presentation. Ok, the argument could be made that most of packaging is presentation, right? But it's especially true when it comes to big-investment items. Fine watches, expensive jewelry boxes, unique cologne and perfume. All of these items tend to come in packaging that specifically serves to showcase the item. 

Jewelry presentation boxes tend to be especially ornate. But companies don't have to rest on classic, old-fashioned approaches like velvet boxes and silk cushions. As consumers seek out more unique styles, packaging has become more unique as well. Bakers twine replaces ribbons, and magnets replace clasps. Like these custom jewelry boxes we just completed for Lenny & Eva

Custom Jewelry Boxes For the Modern Buyer

The societal take on jewelry gifting has practically passed into the realm of satire. A hinged box, usually satin or velvet, pops open to reveal something shiny and expensive sitting on a cushion of contrasting color.  The ads usually some sort of high drama, the kind of aspirational marketing that looks pretty, but is essentially unrelatable for the masses. 

Modern audiences don't want that kind of fantasy. They want to know where the products they choose to patronize come from, maybe even who made it. Packaging trends reflect this desire for honesty and authenticity.

The boxes we made for Lenny and Eva reflect those desires. A brand designed to evolve with fresh designs seasonally while staying true to their aesthetic, we helped create jewelry boxes for them that can weather that evolution without going stale. These custom jewelry presentation pieces are wrapped in a plain textured paper and stamped with gold foil. Simple and classic, yet with a modern and unique spin that is all their own. 

These custom retail boxes will keep products safe from harm while promoting the Lenny and Eva brand at the same time. It's the ultimate coup for retail packaging: the customer now has two pieces which they'll keep around their home, both the jewelry and the packaging. 

Start Designing Your Custom Project 

Working with an organization on custom jewelry boxes or any personalized packaging piece lets Sunrise Packaging stretch our creative muscles. Let's see how we can help you meet your market's desires! Contact us today.

The Appeal of Throwback Packaging via “Stranger Things”

Sunrise Packaging is proud to be a Minnesota company. We take pride not only in the work that we produce, but the work that’s done around us in “L’Etoile du Nord.”  That includes projects that inspire nostalgia, like any good throwback packaging. 

So it was with no small amount of excitement that, when one of the lead characters of Netflix’s series “Stranger Things” appeared on screen wearing a hooded sweatshirt from none other than our local Science Museum of Minnesota, we were pumped to hear that the sweatshirt would be recreated. 

And it seems that we were not the only ones. The Science Museum of Minnesota’s online store crashed upon the timed release. However, as the social media accounts for the museum reiterated, there was an unlimited supply. All told, it’s rumoured they sold over 80,000 pieces of ‘Thunder Lizard’ apparel in one day. 

If that doesn’t speak to the buying power of nostalgia, I’m not sure what does. 

How Nostalgia Can Inspire Throwback Packagingthrowback packaging

“Stranger Things” is a massive hit for Netflix. Any promotion that can tie back to it–directly or indirectly–is bound to have a leg up in the bid for capitalizing on consumer nostalgia. But it’s not the only example. At the height of AMC’s “Mad Men” popularity, brown liquor (whiskey, brandy, etc) outsold vodka and *clear* liquors for the first time in decades. The ad folk’s penchant for Old Fashioneds, as well as 60’s fashion, influenced a wide variety of industries. 

Don Draper of “Mad Men” fame gave a stirring pitch in season one based on nostalgia, calling it delicate, but potent. When it comes to your business, helping customers connect with your brand is key. This is where nostalgia becomes a powerful tool.

NCR Silver lists some of the ways in which we can learn from the response to shows like these. 

Throwback Packaging Allows Customers to Embrace Something Familiar

Familiarity is one of the most important factors in creating throwback packaging. It might link customers’ back to their childhoods or something else in their minds. This doesn’t have to be a literal recreation, like with the examples above. Taking inspiration within the culture and finding relevant themes can achieve the same effect. 

Look for Opportunities to Blend Old and New

Like we said above, throwback packaging doesn’t have to be an exact recreation. Board games are one example. While games like Clue and Monopoly have been played for decades, they’ve found new ways to entice buyers. Game makers are resurrecting old packaging styles and typefaces, inspiring memories in customers.  However, they’re also adding modern, interactive features that appeal to today’s audience. 

Attract Brand Advocates with Throwback Packaging 

Creating brand advocates isn’t an easy thing for most industries. But from what we’ve seen, nostalgic packaging is one way there. Make sure to include hashtags, social channel handles, and other information is included on custom packaging. Not only does this generate more buzz, but allows you track more clearly as well!