Apple’s Top Secret Packaging Room

Apple never ceases to amaze.

Anticipation, impatience, and excitement are just some of the emotions that Apple wants its customers to feel as they are about to open their brand new Apple product. Many of us know that the packaging that holds our new product is great, but what many of us do not know is how serious Apple is about keeping its packaging a secret by lock and key.

Apple clearly cares about creative, well-designed packaging, and with each new product there are countless details that make the packaging special and unique. Every Apple device comes in an elegant, simple-to-open box that makes us feel as though we are ruining a masterpiece by tugging it apart. The experience in opening an Apple product is unlike any other experience, which is exactly the feeling that Apple wants.

This, and other inside details of Apple were recently revealed in an advanced copy of Adam Lashinsky’s book, Inside Apple.

According to the book, Apple has a secret room that is accessible only by security badges that is dedicated to hundreds of different kinds of prototype product packaging options for Apple products such as the iPad.

“To fully grasp how seriously Apple executives sweat the small stuff, consider this: For months, a packaging designer was holed up in this room performing the most mundane of tasks – opening boxes,” NetworkWorld’s iOnApple blog quoted from Lashinsky’s book.

Apparently, packaging designers open every prototype box to test the positioning of the invisible stickers stuck to the top of iPod boxes. Lashinsky explained that the invisible tape must be placed exactly every time.

Late co-founder, Steve Jobs, who passed away in late 2011, took packaging very seriously because he wanted Apple customers to have the complete experience with the product and wanted customers to feel a certain emotion upon opening Apple products to add to the Apple mystique.

Unlike other technology companies, Apple’s package design have sophisticated utilization of white space. MacRumors quotes Jonathan Ive, Apple’s senior vice president of industrial design, from Walter Isaacson’s bio on Steve Jobs: “You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.”

Be sure to check out this video courtesy of Mashable:


A Glimpse at iPhone 4S Packaging

There’s no doubt that Apples new iPhone 4S is the biggest tech story with its release this week. In fact, Apple announced Monday that the new iPhone sold 1 million in pre-orders the first 24hrs it was available. That was a new record for the company beating their 600,000 pre-orders for the iPhone 4 in 2010.

As the world gets set for the release of iPhone 4S this Friday, we’re now getting a glimpse of the device including its packaging. The iPhone 4S packaging is very similar to the iPhone 4. Check out the photos below.

Apple also announced that they’ll be paying tribute to their recently deceased mastermind CEO, Steve Jobs, with a private event to be held on October 19.


Steve Jobs and Apple’s Innovative Packaging

With the passing of Steve Jobs this week, the world lost an incredible person. Sunrise Packaging would like to pay tribute to Steve Jobs by highlighting something that might go unnoticed in the next few weeks; Apple’s innovative packaging.

It’s no doubt that Steve Jobs was a genius and a visionary. His simple yet innovative designs for Apple products have always been cutting edge. But the sleek designs didn’t stop there. Apple certainly focused on details in the packaging of their products as well with Steve Jobs at the helm. Apple packaging is the icing on the cake of their one-of-a-kind consumer experience that no one in the industry can match.

RIP Steve Jobs- you truly will be missed.

Apple Has More Cash Than US Government

Is there ever bad news these days when it comes to Apple? They’ve been dominating the tech world since the turn of the century with the release of the iPod, iPhone, and now the popular iPad. Apple is on the top of the world.

Well more good news came across the wire in recent days. Strategy Analytics announced that Apple is now officially the world’s largest smart phone vendor holding 18% of the market share. Nokia moved back to #3 in the world with 15% while Samsung’s amazing 520% growth moves them up to second with 17% of the market.

What’s even more impressive than all of this is that Apple’s cash reserves are bigger than the US Governments balance. With a 75.9 billion dollar balance, Apple is the second largest company in the world behind Exxon Mobil.

Apple’s New Headquarters Looks Like a Spaceship

“Apple’s been growing like a weed” said Steve Jobs, the charismatic CEO of Apple Inc. And that is precisely why Jobs announced plans of Apple pursuing a new eco-friendly home in northern California to house approximately 12,000 employees. The company’s existing headquarters, which accommodates about 2,600 employees, has forced Apple to rent space in smaller buildings scattered throughout Cupertino, located nine miles west of San Jose.

The spaceship donut-like structure that Apple is looking to build will be set on a proposed 150 acre campus. The huge circular structure will be made almost entirely of curved grass with a heavily landscaped center. Steve Jobs has hired Stanford University’s senior arborist to make the campus 80% landscaped.

Other eco-friendly characteristics of the new project were a natural-gas-fired energy center that would serve as the new headquarters’ main power source. Most of the parking will be underground to create space for thousands of additional trees on the property.

The new site will allow Apple to increase its workforce and consolidate in one location. Jobs hoped to submit formal plans for the new Apple headquarters soon with the goal of moving in by 2015.

So what do you think of this thing? Quite futuristic I must say.