We all know Staples in the world’s largest office products company, but did you know they also have a business to business division called Staples Advantage? Staples Advantage works with companies to develop customized programs in areas such as specialized pricing and account management. Within Staples Advantage is something called Sustainable Earth. This is a division that offers eco-friendly products that provide safer alternatives for companies and the planet.
Recently, Sustainable Earth has expanded their line with eco-friendly kitchen, break room, paper, and janitorial products. The kitchen line offers compostable products like cutlery, bowls, plates, cups and lids. These products are certified by the Biodegradable Product Institute because the cups and lids, for example are made from corn-based materials and the cutlery is made from sugarcane. The new paper product line features items such as facial tissues and toilet paper that are made from 100% recovered paper fiber and contain a minimum of 40% post consumer content.
Staples Advantage hopes to provide eco-friendly solutions for businesses to help then achieve their sustainability goals. Apart from the eco-friendly products, they also provide recycling services and energy efficient technologies to help companies make a difference and become more eco-friendly.
The holiday shopping season has officially started as Black Friday has once again snuck up on us. This crazy day of shopping provides great opportunities for businesses to motivate loyal customers and attract new ones with fun holiday promotions. Facebook has become a very popular outlet for holiday advertising and promotions. Businesses have used their Facebook pages to let consumers know about their upcoming Black Friday deals and have used it as another place to post their ads.
Lowe’s began running a series of display ads to push consumers to its Facebook Fan page that will provide a sneak peak to the specials on Black Friday. This sneak peak will happen at Midnight on Black Friday. The also used an email campaign to create buzz about their specials and perks.
Remember the Christmas crazed lady from Target’s commercials last year? She is back again and crazier than ever this year in a 27 second video on Facebook to remind consumers to go to Target’s 2-Day Sale. They also posted store maps and fun videos to get consumers excited for the annual shopping event. Target is also offering a contest that fans can enter for a chance to win a $25 Target Gift cards.
Office Depot is ready for the holiday shopping spree with posts on their Facebook pages. They share a link for 10 great holiday shopping tips. They also list Pre-Black Friday deals and the top 30 smart gifts. Office Depot’s competitor Staples is also using their Facebook page to post their weekly ad with Black Friday specials. They are also taking one step further and giving fans a sneak peak to their Cyber Monday deals.