Packaging the Fan Experience

When you go to a professional sports event (okay, think back to pre-Covid times), what do you remember about the fan experience?

Expectations and times are changing regarding what sports fans expect when they attend a professional event. Here in Minnesota, we might never live down jokes about the noise level of the Metrodome and terrible sightlines. However, take a look at US Bank Stadium or Target Field, considered one of the ballparks in the nation. We've upped our game, and the team staff have worked to create unique experiences for every attendee. And it's possible to to convey that same kind of experience even off the field. 

Boxing Up a Fan Experience

Designing a package to share the experience of live sports is a tall order, but it's one we enjoy. We recently worked with Diamond Arctic Ice on the project to the side. This was no ordinary off-the-field experience. 

This company created a Game Day Experience Kit for Iowa Hawkeye fans. It's a cocktail kit, tailored to the nth degree. It holds glasses, hats, and their flagship product: ice. The offset printing and matte laminated wrap are signposts to any Hawkeye fan, and upon opening it up, consumers have a fun display that works with any game. It's a great example of a thoughtful fan experience. Swipe through the pictures to see what we mean.

Interim Fan Fun

While we're home and waiting out coronavirus, fans have been hard pressed to find the right fit when it comes to sports. Whether the winter brings another bubble or otherwise, you can still package up the fan fun and send them something to brighten the season. Reach out to us today to talk sports!

World Cup’s Green Stadiums

Ok, so the world’s gearing up for the World Cup kickoff today. Awesome! All eyes focusing on the host country South Africa who prepared a set of state-of-the-art “green” stadiums to hold the games. Five of the ten total venues showcase sustainability designs and features. Take a look at a few:

Moses Mabhid Stadium- Located in the sea side city of Durban. The architects took great care to lower the structure’s energy profile by using natural cooling techniques, great protected daylighting , and rainwater catchment. This 70,000 seat facility was designed with the future in mind for ongoing sporting events, concerts and as a seed for a future Olympics bid.

Green Point Stadium– The skin is a translucent silvery-white membrane that takes on the color of its surroundings while producing a soft glow at night. A truss and cable system supports a semitransparent roof that lets light in but limits solar heat. The stadium has capacity for 68,000 fans, and its design was specifically developed to reduce the venue’s overall profile.

Soccer City Complex– Located in Johannesburg. Home to the World Cup 2010 finals, this world-class facility is actually an extraordinary remodel. The renovated venue is based on the iconic African pot known as the calabash. The stadium achieves a transformative effect on the landscape through its form, color, and light. At day its earthen patterned color evokes the copper-rich land which has supported the local economy for generations. A night transparent panels in the façade create a unique and memorizing pattern. The façade’s transparent roof streams daylight into the concourse. Capacity 90,000.

The tournament opener will feature a match between South Africa and Mexico. Let the games begin!

Stand Out with Creative Packaging

When you walk into a store, what is it that makes you want to buy a product?  Is it the actual product itself or the presentation of the product with custom packaging that grabs your attention?  It is usually a combination of both.  Consumers typically have at least somewhat of a need or want for the actual product itself if they are going to buy it, but the creative packaging is really what makes it stand out on the shelf over the competition.

So what is it about creative packaging that draws us in?  The bright colors, the different shapes and sizes, the unique design.  It’s not something we see everyday, it’s new and exciting, our curiosity wants to see more.  The packaging is such a huge part of marketing, because products are so similar and the packaging could be the slight differentiation from the competition.  Meterdown displayed some creative packaging designs that they found:

Creative Packaging Shoes

Box designed to custom-fit the shoes.

Coca-Cola holiday bottles look like ornaments.

Coca-Cola holiday bottles look like ornaments.

See your dream sports field as you open your new athletic shoes.

See your dream sports field as you open your new athletic shoes.

Workout with your sports drink custom packaged bottle

Workout with your sports drink.

Eco-friendly paper water bottles.

Eco-friendly paper water bottles.

Unique shoe box.

Unique shoe box.

Innovative milk carton.

Innovative milk carton.

Banana case to protect from bruising.

Banana case to protect from bruising.

Make sure no one eats your sandwich.

Make sure no one eats your sandwich.

Creative juice boxes that look like the texture of fruit.

Creative juice boxes that look like the texture of fruit.

Custom packaging can truly turn your product into a creative masterpiece that gets consumers to stop and stare.  It adds value to your product with an exceptional look that is fit to meet your needs.  Consider getting an eye-appealing customized package for your product or your next project and you could see the results that a quality product presentation gives.