For All Your Sports Packaging Needs…!

The wide world of sports is expanding, and so is the sports packaging market.
While classic leagues like baseball and basketball still thrive, sports like lacrosse and soccer are increasing in popularity on a professional level. As popularity grows, so do fan expectations. So whether your sports club needs to come up with a new season ticket package, media guide, or fan giveaway, turn to Sunrise Packaging for your custom box needs.

What do we mean by custom boxes? We mean a unique solution for your brand. Every team has unique qualities, or works to establish traditions that resonate with fans. Here in Minnesota, there isn't a Viking out there who doesn't love a good 'SKOL!' cheer or get a little chill when the horn blows for first downs. These elements might not translate to packaging. On the surface, at least.

Sports Packaging That Resonates

Marketing sports team traditions is a fine balance. One must do enough to engage the target audience without going into overkill.  Sometimes a moment captures the public imagination.

Like the Vikings impromptu 'duck duck gray duck' game that spawned shirts, memes, and a place in MN Vikings lore. It's tapping into these moments when designing packaging that helps create something truly unique.

So how is this done?

Let's take a look at a recent project for the ACU Wildcats. We worked with them to create a digital media guide for the needs of a modern audience.

 

College football fans are among the most diehard in the country. There's an extra connection that comes along with attending a university and being a part of something larger. The pomp and circumstance that goes into a college football game - marching bands, cheers, and more - add to that excitement.

We wanted to capture that in this packaging for ACU. The bright purple wrap on this FlashPad is guaranteed to send any alum into their college memories. Prominently featured players on the front showcase the iconic uniforms, and the text inside tells the users exactly what this is: This. Is. Home.

What Message Can You Give Your Fans?

Design your sports packaging by focusing on the ones who make your team unique: your fans. We can help. Contact Sunrise today for a quote!

Meet Minneapolis Sports Packaging

Minneapolis, Minnesota hosted the 2018 Super Bowl at US Bank Stadium. And we're all hoping that it's just the start of major sporting events looking to Minnesota as a viable location. Not to mention the potential to provide local sports packaging for these mega-events!

We're set to host the Final Four in 2019, and with the National Association of Sports Commissions (NASC) Sport Event Symposium here last week, there's potential for a whole lot more. The event is a networking opportunity for garnering interest in where a sporting event will be held. Minnesota has had a good amount of luck with the event. It's where Meet Minneapolis CEO Melvin Tennant made contact with the right people to bring the ESPN X Games here for four consecutive summers. 

Sports Packaging & Events

With over 9000 meetings happening between parties through the event, it's a place where big things are decided. As Minnesota moves into the forefront of hosting major events, from NFL championships to baseball all-star games to golf's Ryder Cup and more, the economic impact will grow.  Expertise from all areas will be necessary to ensure continued successful events. 

In a past post we detailed the Super Bowl impact on the area, particularly on brand activation. However, when it comes to sports packaging, Sunrise Packaging is definitely an expert. 

soccer sports packaging

When it comes to sports, presentation is a big part of the conversation. It's the foundation for marketing and advertising, and all teams want their clubs to be presented as the best. At Sunrise, we've completed projects for a variety of professional sports teams, focusing on different elements. Custom season ticket packaging, campaigns targeted to university alumni, and more. We're able to bring ideas into reality.

Kentucky Sports Packaging

Sports packaging can utilize different elements. In a project for the Minnesota Vikings, we created a unique style of box with a gate fold opening, wrapped in purple (of course!) and stamped with silver foil. It's bold and classic, just like our team's strong focus on Viking lore and history. In contrast, our projects for universities tap into a different mindset. We want to echo the excitement of college games, the contagious enthusiasm from students and different traditions of each campus.

Meet Bold North Sports Packaging

Sunrise Packaging is honored and proud of our Minnesota heritage. If your organization is bringing an event to Minnesota, look to us for your custom packaging needs. Contact a representative today to get started