The Social Side of Gaming

If you haven’t heard of Angry Birds or Farmville, you have been living under a rock. These are just two of the many games that have transformed the trend of social gaming. Social gaming is playing games as a way of social interaction, via social networks like Facebook. Gaming is not only for the stereotyped teens, now moms, business execs, and retirees are reshaping the demographics of who a gamer is. The two top activities people do online is social networking and gaming, so its no wonder social gaming has become so popular.

Social gaming is not only keeping users entertained, it is also helping companies market and advertise their brands. Marketers use social gaming to reach a wide variety of people. It also gives them the opportunity to target specific groups of people by uncovering their preferences, habits, and acquaintances via social networks. This is where targeted advertising comes into play. Companies are leveraging their brands to create experiences that exist within the games to encourage engagement and interaction. For example, you can get a pair of Nike tennis shoes for your Avatar. The idea is to incorporate businesses and brands into the gaming network instead of overloading users with ads. By integrating brands into games, users will have the chance to interact with the brand instead of being attacked by numerous ad campaigns.

Social gaming enables an interaction to take place. This is the first step in attracting users to a brand, product, or service. By integrating brands into a game, it allows users to have fun with the brand and get to know it. If a user’s avatar wears Nike shoes, the user may be more inclined to buy a pair of Nike shoes for themselves.

The Social Media Platform

Social media has encompassed our world and lifestyles. Not only is social media used for personal reasons, but now businesses have put their mark on social media. Marketing via social media is a great way for businesses to get connected with a vast amount of people at the same time. It creates communication among consumers and has the potential to attract new ones. One of the main benefits of using social media is that it is free and easy to use. All you basically have to do is create a profile and let the marketing begin! Keep in mind that content is key to having a successful social media campaign. If your content is not interesting or useful, you will have no luck with social media.

Social media allows you to share, network, publish, and discuss. Although social media has these benefits for businesses, it is hard to decide which ones to use. There are so many social media outlets to choose from that it can get confusing. Let’s take a look at the most popular social media networks and what benefits they provide.

LinkedIn: LinkedIn sets the stage for networking with business professionals. It allows you to personally brand your business and market yourself to others within your industry. It is also a great outlet for providing knowledgeable content that informs and educates users. Lead generation is the most valuable outcome of using LinkedIn.

Facebook: Facebook has more than half a billion users, making it a great way to share a message and reach a large amount of people simultaneously. It opens up a communication portal and creates social interaction. Facebook works great as a promotional tool. You can promote your products, services, and events to a mass audience, giving your business the opportunity to expand. Frequent and interesting posts will help to keep users attracted to your business.

Twitter: Twitter is your outbound messaging tool. It consists of tweeting 140 characters or less messages to users. These tweets are short and concise, creating a social buzz. This buzz creates interaction with users. While you are tweeting it exposes your business and brand, and then you get to hear who is talking about you and what they are saying. Twitter is all about listening to others through feedback.

YouTube: Known as the largest video sharing community, YouTube is also a marketing and advertising tool. It gets an informative and positive message right in front of existing and/or potential customers. Creating and sharing a video on YouTube provides the opportunity to share knowledge, market products, show off expertise, and connect with users. Videos that are compelling and entertaining will catch the attention of users, also creating interaction for your business.