Cereal Giant General Mills Plans for Drastic Change in Cereal Packaging

It’s been a habit since we were kids, but it looks as though simply reading cereal boxes as we are eating breakfast is soon to be a thing of the past.

Mark Addicks of General Mills says that on average, a person reads the text on his/her box 12 times. This may be people who are looking at the nutritional information or counting calories, looking at the pictures or filling in the maze, or those who are looking to just passing the time as they eat.

People love their cereal boxes, and now, General Mills is working on ways to extend the experience by creating ways for us to use our cell phones while we eat. Through the use of QR codes, apps, and augmented reality among other things, General Mills wants to enhance your breakfast routine via smartphones.

“There’s never been a time like this,” says Addicks, a 23-year veteran of the company. “Because of the digital technology that resides in people’s hands … we can now deliver content that engages and enhances the experience. Before, we had to rely on a 30-second TV ad.”

Addick’s has big plans for the cereal giant and wants to basically reinvent food packaging by using digital technology and making it more interactive. Without revealing much, Addick’s says that he is working on concepts that he hopes will be out by the summer.

The main form of smartphone interaction Addick’s is hoping for is through QR codes. “You point to a logo and things start to appear,” he says. “Maybe some functional content will pop up on a cake-mix box, or you might see entertainment and games coming from a cereal box. What I’m hoping for is pure entertainment.”

Although General Mills competitor, Kellogg, already uses QR codes on their recent boxes of Special K and Krave cereals as well as an augmented-reality promotion on the back of their Corn Pops, General Mills isn’t discouraged.

General Mills isn’t completely new to creating smartphone apps for its products and has already started to experiment with a smartphone app on its Yoplait Greek yogurts. The app invited consumers to find Greek items on the backs of their packaging and in turn, General Mills made donations to food shelters. The company has also already tested augmented reality on a box of Honey Nut Cheerios.

So, with a smartphone in hand, be sure to keep an eye on General Mills cereal in the months to come.

A Glimpse at iPhone 4S Packaging

There’s no doubt that Apples new iPhone 4S is the biggest tech story with its release this week. In fact, Apple announced Monday that the new iPhone sold 1 million in pre-orders the first 24hrs it was available. That was a new record for the company beating their 600,000 pre-orders for the iPhone 4 in 2010.

As the world gets set for the release of iPhone 4S this Friday, we’re now getting a glimpse of the device including its packaging. The iPhone 4S packaging is very similar to the iPhone 4. Check out the photos below.

Apple also announced that they’ll be paying tribute to their recently deceased mastermind CEO, Steve Jobs, with a private event to be held on October 19.


Apple Has More Cash Than US Government

Is there ever bad news these days when it comes to Apple? They’ve been dominating the tech world since the turn of the century with the release of the iPod, iPhone, and now the popular iPad. Apple is on the top of the world.

Well more good news came across the wire in recent days. Strategy Analytics announced that Apple is now officially the world’s largest smart phone vendor holding 18% of the market share. Nokia moved back to #3 in the world with 15% while Samsung’s amazing 520% growth moves them up to second with 17% of the market.

What’s even more impressive than all of this is that Apple’s cash reserves are bigger than the US Governments balance. With a 75.9 billion dollar balance, Apple is the second largest company in the world behind Exxon Mobil.

The First Green Android Phone- Samsung Replenish

Introducing the first green Android phone- the Samsung Replenish from Sprint. Sprint has been in the forefront in recent years on establishing their eco-friendly corporate identity by offering green phones that feature green packaging as well as launching their Sprint Sustainability website.

34% of Samsung Replenish is made out of recycled material, even the packaging is green- made of recycled material. The Samsung Replenish comes in Artic blue, Onyx black and raspberry pink color and will cost you $49.99 after a $100 instant rebate, which you should be able to get without much trouble. There is a 2 year contract that comes along with the purchase of the eco friendly android phone.

The phone has a Micro USB charging port at the bottom, a power button and a headset jack at the top, volume rocker button on the left and has voice command plus camera shutter button to its right. The phone has a 2 Mega Pixel camera and a micro SD slot is located behind the back cover. Samsung replenish supports memory up to 32GB and is powered by Android 2.2 OS.

If you are someone who is eco conscious, you could by the optional back cover that has solar panels on it. With qwerty keyboard, packed with the power of android 2.2 and many other unique eco friendly features incorporated in the phone, the Samsung replenish is one of the cheapest and best eco friendly Sprint phones available in the market.