Health and beauty packaging evolves with the times, and that goes for skincare packaging as well. While the products may not change drastically, the trends around packaging tend to inform design. You might have noticed that gender is figuring less and less into marketing campaigns as gender becomes viewed as more fluid. Influencers are becoming more prominent as they highlight brands and fads simultaneously.
These marketing initiatives are reflected in the packaging. And with the upsurge in the make up box industry coming through 2026, it's the perfect time to revisit some of the key features.
Upsurge in the Skincare Packaging Market
The skincare market is growing. The desire for clean, smooth, and balanced skin is as high as ever, and the market is responding.
According to the Monroe Scoop, the skincare packaging global market is due for an upsurge through 2026. Skincare is a broad term that includes not just cosmetics, but lotion, sunscreen, and more. The potential is virtually limitless, and with it, so is the packaging. While Sunrise doesn't deal in things like squeeze or pump bottles, we create the box for the these products.
Check out the product we just created for L'Oreal. From a functional perspective, they feature foam inserts to hold the product in place. The magnetic seal keeps them shut with intention. And the design speaks for itself. It's bold with bright colors, tapping into the zeitgeist.
Custom Boxes for a Custom Beauty Regimen
A custom beauty regimen should be individualized to the customer. Whether it truly is or isn't, the goal of the packaging is to sell that idea. It might reflect a unique proposition to the customer via the content, the advertising, or some other element. But that's the goal of all advertising. That aspect, at least, isn't driven by trends.
Take the best of the trends that are circulating and leverage the growing market. Sunrise can help with the rest. Contact our sales team today!