Innovations for Packaged Products

Creativity and innovation stand on the shoulders of giants. Meaning that, everything that comes afterwards has to build on what came before. Still not entirely picking up what we're putting down? Let's look at some classic packaged products. 

Product packaging is a straightforward concept. You have a product, and it needs packaging for multitude of reasons. Security. Safety. Shelf life. The reasons go on. But just as there are a myriad of reasons for why packaging is needed, there are just as many potential packaging styles. And most of them started with a simple style. Like the cigar box. Or, the case of our most recent packaging innovation, the setup box

"Shouldering" Packaged Products

The basic setup box consists of two trays that slide together. It's a simple and relatively iconic design. Intuitive and accessible for all ages and abilities, it's popular for tech devices, tools, and more. It's also the basis of our new box style: the two piece set up shoulder box.

As you can see in the video and photos to the side, the "shoulder" is actually a small ledge on which the top tray of the setup box sits. Normally, a the top and bottom trays in setup boxes slide and overlap. The shoulder makes this box style even easier to open, and also adds an additional layer of protection to items inside. We love the presentation of the should set up box as well. The delight of a heightened reveal, or unboxing, is a simple joy that doesn't get enough credit. At least, we don't think so 😉

What's Next?

Just when we think we've explored every avenue of packaging design, someone comes to us with something new. A new request, a new product, a new idea. The wheels start spinning, and we start creating. Before you know it, we've crafted something new and personalized to the project itself. 

This is just one reason why we love chatting with our customers so much. We learn as much as we hope we impart, and value all of our partnerships. Whatever your product packaging needs might be, try Sunrise Packaging. We'd love to see what grows out of the collaboration.

Box Construction Informed by Style

When people talk about construction, they're usually not talking about box construction. They might talk about cranes. Skyscrapers. Majestic, sweeping bridges, or unmistakeable jackhammers. In light of these admittedly bigger projects (at least physically), we'd like to present something smaller, and more immediate. Box construction isn't something that we take lightly. And it deserves more consideration. 

Hear us out. 

Constructing memorable packaging takes more work than simply folding cardboard. There's the material to consider, and the finishing touches. What will the product be, and how can we mirror or forecast it with the box styling? How can we bring it all together?

Box Construction Styles

As a study in style, let's look at the setup box

You've almost definitely held a setup box in your hand. It's ubiquitous in the technology world, especially for smartphones. You probably remember opening up the box for the last smartphone you purchased. The box was probably small, tailored to the brand (white for Apple, black for Samsung, and so on). As you pulled the top off, it probably resisted a little before begrudgingly sliding off slowly. Your new phone--an expensive but exciting purchase--lay cradled inside. 

Did we get it right?

Setup boxes are evocative and classic. They're constructed in a way that makes them firm and rigid, yet--as you experienced--yielding and personal to the user. 

Packaging & Personality

All packaging must (or at least should) be branded. And with a brand, comes personality. 

As we stated above, the chic blankness of an Apple product is practically iconic at this point. So are the set up boxes they use to house their phones and tablets, with no spared expense to create the perfect stage for their products. When someone opens your product packaging, what personality are they witnessing?

Let your product's box construction do the talking for you. That is, after you talk with our team about this project. 

Unconventional Set Up Boxes

Using the term "set up boxes" might make sense to you or it might not. If you're not attuned to the packaging industry, it probably doesn't mean much. But that's where we like to take the chance to educate you.

A setup box consists of two pieces. In layman's terms, a top and bottom. The bottom is usually made of strong chipboard with a custom wrap on it. Otherwise known as turned edge, this stylish finish can take on different elements depending on your needs. The top fits snugly over the bottom. Also made of chipboard, it slides on and off easily; you've no doubt encountered this style as it's often used for game boxes, smartphones, and more.  

As you look through our two piece set-up box gallery, you will see the unlimited potential of this customized box style. Sunrise just completed an interesting variation for Findlay Technologies. 

Set Up Boxes By Design

Confused? Look closer. 

By design, this might appear to be another cardboard package delivered by any mail service. Once you read the address label, it becomes clear that this isn't just another mailing box. While pictures don't quite do it justice, the feel of the box gives it away as something special as well. 

You can't quite tell, but these are set-up boxes. The boxes are wrapped with a digitally printed / matte lamination material. From the corners, you can just the turned edge finishing on them. 

We love the unconventionality of this box. It takes multiple sets of expectations and flips them, creating a sense of surprise and fun the for the recipient. Here's what we mean.

Expectation #1: It's just a plain cardboard box 

But from that first touch, the customer realizes that it isn't. Part of engaging users is finding ways to engage their senses, and with this design and style, they're all in.  And once they open the box, they're treated to even more potential customization. Thermoformed trays, custom inserts, the sky's the limit. 

Expectation #2: It's just another set up box

Using a design that usurps expectations helps engage users, but it also illustrates different features of a particular packaging style. While these setup boxes share characteristics with others, the content and design are what set it apart.  Set up boxes lend themselves well to a variety of finishing options. And their hardcover durability makes them trustworthy packaging for nearly any product. 

Design Maketh the Set-Up Box

So the lesson that we learn from this? Taking the time to figure out the overall effect you want your packaging to have helps determine the right box style and the right design.  Taking something seemingly conventional, like setup boxes, and turning them into something truly unconventional, is a challenge we love taking up. Contact Sunrise today to talk through your needs and ideas for your set up boxes!

Recyclable Boxes: Reusing Gift Boxes

(This story won’t sound relevant to recyclable boxes or setup boxes, but I promise it’s getting there)! Last December, I received a glass tumbler from Starbucks that I absolutely loved. Although it technically *just packaging,* I also loved the box it came in. Starbucks does a great job creating attractive packaging, and their two-piece setup boxes for the holidays are durable and always feature rich colors. Each year has a different color: last year was red, this year was green, and so on. They also design a brand new series of tumblers every year, so when they sell out, they’re gone forever.

Starbucks recyclable boxesBut I used the setup box to package another gift, keeping the lovely tumbler for myself. However, maybe as a lesson regarding growing too fond of things, I accidentally dropped the tumblr at a gas station in sub-zero temperatures. It shattered. I was sad, and I must have mentioned the fact to my mother (we bought the tumbler together).

Lo and behold, this Christmas, I took the wrapping paper off a present. I recognized the red box, but in the back of my head, I knew that the gift boxes from Starbucks this year were green. I opened the box, and there it was. My shattered tumbler, which she had found online, whole again. Added bonus: I got to keep the box this time around!

As the major December holidays pass, most households are left with a lot of new things which need to find homes as well as a lot of boxes and wrapping paper. Recyclable boxes aren’t a problem (wrapping paper is another story, since the majority of it isn’t recyclable).  There are plenty of ways to take sturdy gift boxes and repurpose them around the house. 

Tips for Reusing Recyclable Boxes

  1. Re-gift
    The easiest thing to do with when you receive a nice gift box? Reuse it for its intended purpose.  The wrong attitude is to think of it as someone else’s problem; rather, think of it as spreading the joy of a nicely-packaged custom gift box. 
  2. Use it as a desk organizer
    Full disclosure: This is how I’m using my own Starbucks setup box. My workspace at home has drawers with organizers, but I’m always looking for something to help me out on top of the desk that doesn’t look like it came from an office supply store. The red box is colorful and not too big. It’s made of sturdy chipboard with sharp edges, so I know it won’t look battered in a few weeks. It’s perfect to hold my oh-so-necessary supply of Gin-Gins, lip balm, favorite fine tip marker pens, and other random necessities, all in one place. 
  3. Holiday storage
    It’s nearly time to pack up all those holiday decorations. Use the sturdier of the boxes you received to switch out any older packaging that’s starting to wear, or to keep any new items safe. In my house, the holiday decorations are pretty secure, in one spot, but occasionally there might be some jostling. Keep your memories safe and secure with an updated custom gift box. 

And When All Else Fails

Break them down and put them in the recycling. Reasonable sentimentality can only go so far. But next year, keep in mind how someone might get some enjoyment out of a nice setup box for their gift. 

How do you upcycle recyclable boxes from the holidays?

Custom Setup Boxes for Extending Your Brand

Custom Setup Boxes for Extending Your Brand

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Setup box is probably considered the most classic take on what a “box” actually is. Custom setup boxes comprise of two pieces which are a top and a bottom tray. Custom setup boxes can be put together a few different ways. To get the most sturdy and reliable type of this unsophisticated packaging solution, you should use a rigid setup that uses turned edge construction and presents distinctive customization options. A custom rigid setup box can use a rigid chipboard that may be wrapped with custom artwork which helps give the entire custom box durable support. A great custom setup box design does wonders for your marketing your product and extending your brand.

www.sunpack.com

 

 

Custom Designed Luxury Packaging Branding

 Custom Designed Luxury Packaging Branding

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The Dagmar box and publication set shown here is a great instance of custom designed rigid luxury packaging. The custom packaging uses minimalist design and extends Dagmar’s branding. The custom box grasps the sophisticated simplicity of the logo as well as the products that make brand recognition possible. Characteristic of successful Swedish fashion brand, the two piece rigid setup box shown here is a luxury packaging design that exemplifies the brand and adds value to the product. Using open space wisely, the graphic design on the custom turned edge box is decorated by the logo and a simple tagline. This custom high end luxury box shows how important extending their brand is.

 

 

Case Study: Custom Turned Edge Set Up Boxes

Custom Turned Edge Set Up Boxes

tru melange, a fellow Minnesota based company, signifies the harmony and beauty of nature in their handmade aromatherapy candles. Designing the packaging was important to tru melange as the packaging needed to be an extension of the candle and the company’s image as well.

Vishal Naithani of tru melange, “We wanted our packaging to be upscale. It needed to convey the image of our product and our company…We went with Sunrise because of their great service, price and ability to meet these needs.”

After thorough consideration the final box was a custom turned edge set up box. They were printed using a 4 color offset on 80 pound litho text with aqueous coating. This was then wrapped around 42 point chipboard. The 4 color printing ensured the vibrant and varying colors came out pristine. The chipboard resulted in a 2-piece turned edge box with a sturdy feel that paralleled the upscale image of the company. Custom packaging is just the edge this company needed on retail shelves.

More on custom turned edge boxes

Watch a video on the turned edge process