Scotch Magic Tape Turns Eco-Friendly

Founded in 1902, 3M has grown into a billion dollar company by producing countless successful products. Their imaginative and innovative ideas has allowed them to give the world products we know and love. 3M is also committed to managing their environmental footprint by developing solutions that address environmental challenges and creating an overall sustainable company. They have recently turned one of their classic inventions green in an effort to produce more eco-friendly products.

Scotch Magic tape was created in 1961 and still continues to make its mark in offices, homes, and schools. Now the magic in Scotch Magic Tape is its new eco-friendly qualities. The new tape is made from more than 75% renewable and recycled materials. Its packaging is also made from more than 65% renewable and recycled materials. 3M knows its users are looking for ways to lessen their impact on the environment, which is why they were excited by the launch of this new eco-friendly product. They also have other projects in the works to transform their products into more sustainable versions.

Testing Common Language for Sustainable Packaging

More than 30 companies are testing out a packaging sustainability measurement system that one group hopes becomes a worldwide standard. The system was developed through the Consumer Goods Forum’s Global Packaging Project (GPP), and includes a list of 52 indicators (and how to measure them) like weight, recycling rates, virgin content and shelf life. The indicators are divided into three main sections:

Environmental (material waste, recycling/composting/reuse rates, recycled or renewable content)
Economic (total cost of packaging, packaged product wastage)
Social (packaged product shelf life, product safety, responsible workplace practices).

The GPP has also released a document (PDF) listing every indicator along with each one’s definition, metric, what to measure and what not to measure.

The basics of the system and common packaging principles are explained in the GPP’s first report, “A Global Language for Packaging and Sustainability,” which was designed to deliver a common framework and measurement system that trading partners can use to help them make better, more informed decisions about packaging and sustainability. The report was developed with input from more than 80 manufacturers, retailers, trade associations and packaging industry stakeholders.

Coca-Cola, PepsiCo, Walmart, SC Johnson, General Mills, Target and Colgate-Palmolive have agreed to use it to answer questions about the sustainability of different packaging choices. The results of the pilot projects will be compiled and released at the end of this year.