Reduced Packaging in the Luxury Market

;uxury packagingOf over 200 branding and marketing professionals, 47% consider Gucci’s recent packaging initiative a reflection of the luxury industry’s future. The survey found that the other 26% felt it was not indicative and the fad would pass. The survey was conducted by easyFairs who organized Packaging Innovations London 2012 and hosted a Luxury Packaging section at the event. Participants in the survey were also asked to name a Luxury brand that they felt was the smartest at packaging. Apple received the most mentions and due to the recent packaging initiative, Gucci was named second most. The newly designed luxury packaging has undergone a major transformation. According to the press release, the bags, boxes, and tissue paper no longer have plastic laminate surfaces (not uncommon in luxury packaging); ribbon and garment bags have been switched from polyester to cotton; and the bags provide transparency and read: “This shopping bag is FSC certified and made of 100% recyclable material”.

This brought up the suggestion of the ‘green’ trend in the luxury market. While it was a major change for Gucci to reduce their use of paper in packaging, other luxury brands such as Prada and Versace have also made the commitment.

Blog Source: Packaging News

Companies with RRP Save

retail ready packagingOne of the fastest growing trends in the packaging industry is the concept of retail ready packaging (RRP). The goal of RRP is to package products securely enough for shipping, but in a presentable manner that they are ready for the shelf as soon as they get to their final destination. RRP saves companies time, money and resources, not to mention being slightly less taxing on the environment. For example, Philadelphia cream cheese has seen drastic improvements in production. Before the move to RRP, cream cheese bricks (individually packaged in a foil liner and carton) were packed in a 12-count display carton that was then placed along with one or two others in a corrugated case for shipment to the retailer. The new design eliminates the 12-count display carton, making the corrugated case the in-store display unit. The trials confirmed the viability of the RRP, including consumer feedback that the new two-color rotary flexo-printed display case makes it easier to identify the cream cheese product on shelf versus the previous three-color gravure-printed display carton. Results also showed that the RRP drastically reduces the steps (from 15 down to three) required by retailers to prepare the product for display. The company has seen a saving of 800,000 lbs of paper.

Lean Packaging- Manufacturing Concept

Lean manufacturing is a concept that has been present for a long time, but is coming into greater focus in the packaging industry especially with the drive for sustainable solutions. The concept that comes with associated strategies and tactics strive toward the following objectives: an elimination of anything and everything that doesn’t add value to the end product, and an increase of product quality. While the phrase itself has not been coined until recently- packaging has always pursued lean principles. The values of packaging fulfill the following four utilities: possession, form, time, and place. In other words, packaging allows consumers to possess products, in the desired form, at the consumer’s desired time, and in the consumer’s desired place. Lean principles can’t logically advocate for the elimination of packaging, but can—and should—advocate for the elimination of over packaging. If done effectively, packaging can add value therefore fulfilling the latter objective of lean production. These objectives are not new, but some of the tools and resources available to manufacturers have greatly improved the ability uphold its principles.

Read more about lean packaging at PackWorld

Fully Compostable Coffee Packaging

A Canadian Coffee roasting company, Pistol & Burnes has released a new fully compostable packaging solution for its product. The package incorporates cellulose-based NatureFlex from Innovia Films. Most coffees are packaged in foils or paper bags with plastic liners that usually just end up in the land fill. The bag for the Farmer First brand by Pistol & Burnes is fully compostable in a home composting system. As a packaging solution, NatureFlex was the most eco-friendly choice as it is made from natural wood. Not only does this type of packaging withstand the wear and tear of manufacturing and transport, it also lives up to the brand identity of Fair Trade and their Farmer First organic brand name.


Source: Packaging Digest

Target’s Recycling Program One Year Later

Target announced April of 2010 that they were going to roll out a nationwide recycling program in the front of each of its 1,740 U.S. stores. The program was divided into 4 stations: aluminum, plastic and aluminum, one for regular trash, plastic bags had its own, and the last one was for MP3 players, cell phones and ink cartridges. The goal of this program was to reduce unnecessary waste from their stores and communities. Target also has the goal of becoming a more sustainable company overall by creating efforts to reduce their environmental footprint.

So how has this program performed a year later? More than 170 million shopping bags, 700 tons of bottles and cans, and almost 2 million small electronics were recycled. Target has made great progress in developing a plan that has produced this much success in only one year. Target has made an impressive commitment to becoming a more sustainable and eco-friendly company.

Sustainable Packaging Forms an Organization

Sustainable packaging is now getting a voice on issues related to green packaging. Big companies have joined forces to help make the packaging industry more eco-friendly. ConAgra, Colgate-Palmolive, DuPont, Kellogg, and Proctor & Gamble are among the companies that have formed AMERIPEN, The American Institute for Packaging and the Environment. This organization plans to lobby for science-driven packaging policies and reach out to others to find ways to work together. The key issues are to find ways to improve sustainability of packaging and how to reduce waste.

AMERIPEN is trying to enhance sustainability initiatives and help save the environment by producing eco-friendly packaging. The efforts in finding ways to reduce waste and minimizing the impact on the environment are the two of the main reasons this organization was formed. They also hope to play the role of influencing opinion leaders to further improve the packaging industry’s value chain. The packaging value chain is rapidly changing as eco-friendly and sustainable trends are among us. As we become a society trying to find ways to save our environment, AMERIPEN is here to do their part, within the packaging industry.

Going Green in 2011

The new trend in this day and age is going green and being eco-friendly. Every day new concepts and technology is created to help the environment and reduce waste. This trend is becoming stronger for 2011, as the population becomes more concerned about the environment. The new year is bringing innovative ways to go green.

Here are 15 ways to make the new year more eco-friendly:

1. Become educated about how to become more environmentally friendly. Read blogs, research issues, and contribute your thoughts to the matter.
2. Consider new lifestyle habits instead of sticking with old ones. Try to break free from chronic global clutter and excessive consumerism.
3. Find do it yourself ways to make things instead of buying them.
4. Avoid fast food restaurants and try to cook at home. They may be cheap and quick outlets, but the industry is responsible for contributing billions of tons of waste annually to our planet.
5. Stop wasting food. Buy less if you can’t consume it, freeze leftovers, or give excess to someone who needs it.
6. Try working vegetarian food into your diet and help reduce the overall demand for factory farmed protein. Try to commit to a plant based lifestyle for a day or a week, or a full year if your feeling veggie.
7. Household items may collect dust, but avoid throwing them away. Instead, donate them, sell them, or ask a friend or relative if they might want your unwanted items.
8. Recycle old and outdated clothing by refashioning them. Create unique pieces of clothing or accessories out of your old clothing and accessories. What could have been thrown away could now be a new fashion statement.
9. Think carefully before you throw something into the garbage. Ask yourself “Is there a way that I can turn this into a valuable resource?”
10. Try to bike and walk or run more instead of relying on gas.
11. Clean with simple and pure ingredients and steer away from air fresheners that release vast amounts of volatile organic compounds. Plants are a great way to filter your air.
12. Buy a water filter and drink real water. Avoid buying bottled water, instead use a real glass from a real faucet.
14. Become apart of consumer conscious programs such as TerraCycle, RecycleBank, NuRide, MyEex, and Neighborhood Fruit. These are just a few groups that help the planet.
15. Finally, share your eco-friendly efforts with others. There may be something you do that others may benefit from, and vise versa. Spread the word to help the environment.

Communication is Key

When it comes to running a successful business, communication is key. Without open and accessible communication, assignment completion fails and misunderstandings occur.

Sunrise Packaging is all about communication, externally and internally. While e-mailing and visiting desk-to-desk and person-to-person is extremely important to our internal communications, we have adopted some alternative communications methods that may be of interest to you and your business as well.

  • External Chat: The external chat system allows visitors to our Web site or our e-commerce site to have a live chat online with one of our customer service representatives. Any immediate questions that customers may have are addressed in a quick, friendly manner that saves customers time makes sure that they feel comfortable with the information they are receiving.
  • Chat: One of our newest communications ventures is an internal chat system. With our external chat up and running smoothly, we determined that an internal chat would be desirable for quick questions and responses as well as clarifications and checking in on work progress. Since its implementation, our internal chat system has increased efficiency in quick messaging.

Effective communication increases work efficiency and productivity. It reduces errors and misunderstandings between both co-workers and customers. Cut down on waste by getting it right the first time with effective communication.

Zero Waste Week 2009

I recently came across a site for Zero Waste Week, which started on Monday and concludes this Sunday. All week long, people across the world have been making small changes in their lives to eliminate or reduce their amount of waste. By coming together and taking these small steps, we can reduce the amount of waste thrown into the landfills and become more environmentally-responsible.Going-Green-Zero-Waste-Week-Environmentally-Friendly

Last year, they offered prizes and incentives for people who participated, but this year, they wanted to try something different. There are no incentives, because they want people to want to help the environment by reducing the amount of waste generated and sent to the landfills. This way, they hope for people to continue in their efforts long after Zero Waste Week is over, rather than just doing it now for a prize.

You can reduce waste by using durable, reusable packaging or by making sure that it is recyclable and made from recycled materials. We can all work on doing our part to reduce waste and help the environment. Have any ideas to reduce waste even more? Let us know!

Seasonal Packaging Goes Green

Christmas is still months away, but Nestle is already thinking about their seasonal packaging and going green for the holidays. In the past, chocolate makers have often been known for wasteful and unnecessary packaging, especially for special seasonal promotions. This is the new target to work on, and Nestle is going at it.

Custom-Packaging-Boxes-Nestle-Seasonal-Green-Eco-FriendlyAccording to Food Production Daily, Nestle will be making all of its Christmas selection custom boxes fully recyclable. One change they made was removing the plastic inserts that held the chocolate bars in place and replacing them with a card presentation tray. This way, the chocolate can still be nicely displayed in the custom box and be easily recycled when you are finished with it. This is one step for Nestle to be more environmentally-friendly in their packaging to reduce waste and address the concerns of their environmentally-conscious customers.