Remembering Prince: Keepsake Boxes

Just over a year ago, Minnesota lost one of its most famous citizens. Prince Rogers Nelson (known as Prince for the majority of his career) died in his Chanhassen home last April. In the time since his passing, remembrances have popped up in different ways. On the anniversary of his death, Minnesota landmarks glowed purple (and beyond Minnesota as well). His ex-wife, Mayte Garcia, has published a memoir. And box sets, like this one which Sunrise created for him, take on the role of keepsake boxes.

Prince keepsake boxes

Custom Promotional Packaging Turned Keepsake Boxes

This custom promotional box housed box set “One Nite Alone…Live!.”  The box contains a thermoformed tray, designed to fit three discs of live music spanning decades. Not only is it a great example of presentation packaging, but the attention to detail is evident. From the piano key-influenced box sides to the thumb holes, aiding the user in opening the package. Ever cognizant of his users, this allows fans to open the box without potentially harming the discs.

How Keepsake Boxes Keep Memories Alive

Keepsake boxes might have a reputation for being the domain of the sentimental. But in reality, it’s simply about holding on to memories that have a tangible representation. Like holding on to concert tickets that remind music lovers of the experience of seeing their favorite acts live. Or an autographed piece of memorabilia. Anything with significance to the owner of the box gives it value and staying power.

Keepsake boxes, or grief memory boxes, can actually help the grieving process. They can act as a central space for people to remember someone who was important to them. In a sense, they can actually contain the grief of a person. This aids in emotional regulation and processing. It helps people face pain and grief instead of avoiding it. When it comes to the passing of mega-stars, like Prince, keepsake boxes can act as connections between people. They increase communication by encouraging contributions, sharing memories, and engaging in a collective, cultural experience.

Personalized and Customized

One of the world’s most prolific songwriters, Prince was known for the level of customization he brought to his craft. Prince’s sense of style and presentation extended past his flamboyant stage presence. He carefully controlled his image and merchandise. Additionally, he was proud of his Minnesota roots, and sought out local businesses to patronize. These albums are ideal keepsake boxes for fans who will forever miss this artist.

Promotional Boxes

Promotional boxes are ideal for organizations to achieve multiple goals. I know what you're thinking--it's just a box, what objectives does it really need to meet?--but consider the other elements that come into play when it comes to packaging. Packaging is just as important as the product it holds. 

To make the most of promotional boxes, it's important to start seeing them as the marketing tools they are. A custom box, designed to your specifications, is an investment that will pay dividends in the areas that matter. Brand awareness. Product protection. Increasing name recognition. Enticing buyers. 

See? A custom promotional box can answer a lot of needs in one literal package. 

Checklist for Your Promotional Boxes

So what's important when creating a custom promo box? Here are the main things you need to have figured into your design. 

  • Unique design: Customers are drawn to pleasing aesthetics and design. But what really entices them to pick one off a store shelf, or take a picture to share on social media? Unique designs. Determine what kind of color palette and style best complements your product, and design custom packaging that draws attention and works with the box contents.
promotional boxes
  • Surprising content (as in the words on the box, not the product inside): There's a reason that people love reading the messages inside Dove candy or underneath Snapple caps: it's a surprising bit of content that's generally pleasant. Yes, you could just put your company name and the product on the box (and the SKU or UPC), but have fun with it. Your customers will appreciate it. It's an opportunity to do a little extra marketing and share your company values.While we're on the subject of content, don't forget to include the basics of your company. Website, social channels, and a hashtag for customers to share photos of your product and fantastic packaging.
  • Choose the right insert: Keep your product in place with custom inserts. Consider including thermoformed trays, foam, or other inserts to stop things from shifting and to add a layer of protection.  Inserts can also include other printed materials, like instructions. If you're ready to take it to another level, consider a custom flash drive for customers to access instructions, videos, a whole host of materials.
  • Price out necessary upgrades: Leave a little space in your budget to explore potential upgrades. It could mean soft-touch lamination to enhance the feeling of the box. Or handles are ideal to increase mobility. Embossing, foil stamping, and other finishing options can add a literal polish to presentation packaging.

The Value Proposition for Promotional Boxes

Promotional boxes can do double-duty as marketing for your product as well as your business. Make sure it's clear to customers who you are and what you do. And your packaging is a great way to reinforce these messages.

Reach out to our sales department today to get started with your optimized custom promotional boxes!