There's a time and a place for ornamentation in packaging. Especially when it comes to sales and marketing. But when it comes to sample kits--that first taste that customers get of a product--it's usually best to keep it simple.
Simplicity is a concept that we champion at Sunrise, and for more reasons than the fact that minimalism is a major trend right now. Simplicity means uncluttered communication. It removes the potential for misunderstanding and confusion. Not to mention visual discomfort and dissonance.
Sample Kit Simplicity
It's easy to fall into the trap of including too much within a packaging concept. A sample kit is the perfect example of a piece which is easy to over-design in an attempt to impress the recipient. Everyone wants their products to sell; they want their products to make an impact, and to leave an impression.
But it's important to consider the type of impression that's going to be left. If a sample kit is tricky or awkward to open, for example, it automatically puts a bad taste in the user's mouth. Too much text, overly-contrasting colors and fonts, any number of elements can make for a confusing experience. Less is more, they say, and it's especially true when we consider how to craft clear sample kits.
As you consider your sample kit, think first of the experience you want your user to have. How does it echo the experience the product seeks to deliver? What elements will best serve that end? It can be hard to put these ideas into words, and even harder to translate it into packaging. That's where Sunrise Packaging comes in.
Within our experience, we've worked with culling down elements from overzealous marketers and designers. We can help define scope as necessary, framing your project within the necessary parameters of a sample kit. Contact us today!