Giveaway Packaging Ideas

Running a giveaway within your organization is a great way to increase engagement. No matter what your goal is, generating excitement and energy for your brand should be good for the company overall. Just don't leave the giveaway packaging to the last moment.

We often talk about the importance of packaging on this site--unsurprisingly--but the truth is, packaging matters. Especially when you want to make a good impression. At Sunrise, we know a lot about promotional packaging. And whether the ultimate goal is to gain new leads, reward current clients, increase employee productivity... Well, the gift packaging is key to truly making the promo feel like a reward.

Giveaway Packaging vs. Throwaway Packaging

Sometimes, it's easiest to put yourself in the shoes of someone else. Let's say you win tickets to an exclusive event. Or an incentive trip. And when you go to collect your prize, how would you like to see it presented?

There's the throwaway packaging. An envelope, or plain brown box, something with zero sentiment or doesn't induce a single emotion.

And on the other hand, we have a well-crafted box. Like the example to the side, which was created for Hellas Construction.  This box was used for a ticket giveaway. We're a big fan of it as a great example of not just promotional packaging, but as a giveaway box as well.

Emblazoned with the logo and branded with the colors and aesthetic of the company, there is no question regarding who is the giver of this product. It's designed with the purpose of not only to convey a prize to the winning party, but for the giver to stick in the mind of the recipient as well. Magnetic boxes with soft touch lamination send a message. The kind of message that says, We don't skimp corners in any area of our business.

Which one would make you more excited: a plain brown box or this mag box?

The Choice is Clear

Creating engagement should be embedded in the crafting of your giveaway campaign. From the messaging to the platform to the giveaway itself, everything should be in place to maximize relevancy to your audience and generate excitement.  Your promotions should include the giveaway packaging. And that, in and of itself, should be treated as your most potent marketing tool throughout the strategy execution.

When you're ready to leverage your next promo, talk to us about how to make the most out of your giveaway packaging. Our team is ready and rearing to go!

Promotional Boxes

Promotional boxes are ideal for organizations to achieve multiple goals. I know what you're thinking--it's just a box, what objectives does it really need to meet?--but consider the other elements that come into play when it comes to packaging. Packaging is just as important as the product it holds. 

To make the most of promotional boxes, it's important to start seeing them as the marketing tools they are. A custom box, designed to your specifications, is an investment that will pay dividends in the areas that matter. Brand awareness. Product protection. Increasing name recognition. Enticing buyers. 

See? A custom promotional box can answer a lot of needs in one literal package. 

Checklist for Your Promotional Boxes

So what's important when creating a custom promo box? Here are the main things you need to have figured into your design. 

  • Unique design: Customers are drawn to pleasing aesthetics and design. But what really entices them to pick one off a store shelf, or take a picture to share on social media? Unique designs. Determine what kind of color palette and style best complements your product, and design custom packaging that draws attention and works with the box contents.
promotional boxes
  • Surprising content (as in the words on the box, not the product inside): There's a reason that people love reading the messages inside Dove candy or underneath Snapple caps: it's a surprising bit of content that's generally pleasant. Yes, you could just put your company name and the product on the box (and the SKU or UPC), but have fun with it. Your customers will appreciate it. It's an opportunity to do a little extra marketing and share your company values.While we're on the subject of content, don't forget to include the basics of your company. Website, social channels, and a hashtag for customers to share photos of your product and fantastic packaging.
  • Choose the right insert: Keep your product in place with custom inserts. Consider including thermoformed trays, foam, or other inserts to stop things from shifting and to add a layer of protection.  Inserts can also include other printed materials, like instructions. If you're ready to take it to another level, consider a custom flash drive for customers to access instructions, videos, a whole host of materials.
  • Price out necessary upgrades: Leave a little space in your budget to explore potential upgrades. It could mean soft-touch lamination to enhance the feeling of the box. Or handles are ideal to increase mobility. Embossing, foil stamping, and other finishing options can add a literal polish to presentation packaging.

The Value Proposition for Promotional Boxes

Promotional boxes can do double-duty as marketing for your product as well as your business. Make sure it's clear to customers who you are and what you do. And your packaging is a great way to reinforce these messages.

Reach out to our sales department today to get started with your optimized custom promotional boxes!