Temperature Controlled Packaging

More and more health care companies are in need of temperature controlled solutions as their businesses are shifting and entering new markets. We need safe methods of storage for certain medical and pharmaceutical products because many need to be stored at specific temperatures. This also is required during shipment. FedEx Express has found a way to cater to the medical and pharmaceutical industries by finding a way to provide temperature controlled shipping and packaging options. This includes having dry ice capabilities and re-icing facilities at major hubs and ramps.

FedEx is always looking for ways to innovate their offerings and provide solutions to health care customers. They want these businesses to flourish by offering them the best possible technologies so they can continue to manage their supply chains and grow with the changes in the industry. FedEx is keen on improving the quality of life around the world and connecting with customers and providing them with the best experience possible. They continue to thrive everyday by creating ways to better their business and help others do the same.

A Lesson About Packaging

Packaging is what we use to enclose and protect products for distribution, storage, and use. It acts like a coordinated system of preparing products for sale and end use. Packaging also is a tool that provides information for consumers. The way packaging informs helps marketers  send messages to consumers and help portray the benefits a product provides. Packaging also provides security, convenience, and containment.

Have you ever wondered how packaging got its start? The first packaging used was made of natural materials and came in the form of baskets, bota bags, wooden boxes, pottery vases, wooden barrels, and woven bags. Paper used in packaging can be dated back to 1035, when vegetables and spices were wrapped in paper after they were sold to consumers. In the early 19th century is when iron and tin plated steel were being used to make cans. Also at that time is when paperboard cartons and corrugated fiberboard boxes were first introduced. Advancements made in the 20th century included transparent cellophane wraps and panels on cartons. These helped to improve food safety. Aluminum an other types of plastics were introduced as well.

Packaging provides many benefits for protecting and securing products. What started many years ago as a way to transport vegetables and spices, has grown into a multi-billion dollar industry. Packaging has made many innovations along the way and it will be interesting to see how it progresses further.

Shrink Wrapping 101

If you are like me, you have heard about shrink wrapping, but never fully understood what it really is. I  never realized that shrink wrapping was a process that businesses use to tightly package and secure products.

Shrink wrapping is the process of covering a product with clear plastic that shrinks when heated to fit tightly around the shape of a product. Shrink wrap is also the term used for the plastic used in the process. Shrink wrapping plastic can shrink to 50% of its original size and can be purchased in large rolls or a variety of pre-cut sizes. Shrink wrapping allows for products to be kept protected and clean. A shrink-wrapped item in a store will remain clean even after many people pick it up and examine it, plus it will remain completely visible.

A variety of products are packaged using the process of shrink wrapping, including: cartons, boxes, beverage cans, and boats. The ability to heat the shrink wrap is often done by automated equipment, where it is sent through a heat tunnel or oven for shrinking. Heat guns are also used.

Many companies use shrink wrapping to protect their products. Keep your eyes open for shrink wrapped products. See how many you can find.

Stand Out with Creative Packaging

When you walk into a store, what is it that makes you want to buy a product?  Is it the actual product itself or the presentation of the product with custom packaging that grabs your attention?  It is usually a combination of both.  Consumers typically have at least somewhat of a need or want for the actual product itself if they are going to buy it, but the creative packaging is really what makes it stand out on the shelf over the competition.

So what is it about creative packaging that draws us in?  The bright colors, the different shapes and sizes, the unique design.  It’s not something we see everyday, it’s new and exciting, our curiosity wants to see more.  The packaging is such a huge part of marketing, because products are so similar and the packaging could be the slight differentiation from the competition.  Meterdown displayed some creative packaging designs that they found:

Creative Packaging Shoes

Box designed to custom-fit the shoes.

Coca-Cola holiday bottles look like ornaments.

Coca-Cola holiday bottles look like ornaments.

See your dream sports field as you open your new athletic shoes.

See your dream sports field as you open your new athletic shoes.

Workout with your sports drink custom packaged bottle

Workout with your sports drink.

Eco-friendly paper water bottles.

Eco-friendly paper water bottles.

Unique shoe box.

Unique shoe box.

Innovative milk carton.

Innovative milk carton.

Banana case to protect from bruising.

Banana case to protect from bruising.

Make sure no one eats your sandwich.

Make sure no one eats your sandwich.

Creative juice boxes that look like the texture of fruit.

Creative juice boxes that look like the texture of fruit.

Custom packaging can truly turn your product into a creative masterpiece that gets consumers to stop and stare.  It adds value to your product with an exceptional look that is fit to meet your needs.  Consider getting an eye-appealing customized package for your product or your next project and you could see the results that a quality product presentation gives.