Innovations for Packaged Products

Creativity and innovation stand on the shoulders of giants. Meaning that, everything that comes afterwards has to build on what came before. Still not entirely picking up what we're putting down? Let's look at some classic packaged products. 

Product packaging is a straightforward concept. You have a product, and it needs packaging for multitude of reasons. Security. Safety. Shelf life. The reasons go on. But just as there are a myriad of reasons for why packaging is needed, there are just as many potential packaging styles. And most of them started with a simple style. Like the cigar box. Or, the case of our most recent packaging innovation, the setup box

"Shouldering" Packaged Products

The basic setup box consists of two trays that slide together. It's a simple and relatively iconic design. Intuitive and accessible for all ages and abilities, it's popular for tech devices, tools, and more. It's also the basis of our new box style: the two piece set up shoulder box.

As you can see in the video and photos to the side, the "shoulder" is actually a small ledge on which the top tray of the setup box sits. Normally, a the top and bottom trays in setup boxes slide and overlap. The shoulder makes this box style even easier to open, and also adds an additional layer of protection to items inside. We love the presentation of the should set up box as well. The delight of a heightened reveal, or unboxing, is a simple joy that doesn't get enough credit. At least, we don't think so 😉

What's Next?

Just when we think we've explored every avenue of packaging design, someone comes to us with something new. A new request, a new product, a new idea. The wheels start spinning, and we start creating. Before you know it, we've crafted something new and personalized to the project itself. 

This is just one reason why we love chatting with our customers so much. We learn as much as we hope we impart, and value all of our partnerships. Whatever your product packaging needs might be, try Sunrise Packaging. We'd love to see what grows out of the collaboration.

Cookie Packaging Gets Customized for the Holidays

oreo colorfilled cookie packaging

It’s Monday, so let’s talk cookies!

Suppose it should be about cookie packaging. Looks like Oreo is the latest in the lineup to give their packaging a dose of customization. In fact, they’re putting YOU in the driver seat.

Just in time for the holidays, the infamous sandwich cookie has rolled out a new line of Colorfilled packaging designed by New York-based artists Timothy Goodman and Jeremyville. The current designs are heavily pop art-inspired, quite literally filled to the brim with stylized seasonal goodness. As far as colors go….you get to pick them! That’s right, the packaging is customized on the spot. Want Santa to have a blue beard? Then Merry Christmas to you! Add little accessories like winter hats and scarves, fun phrases with classic cookie at the center, and even personalize it with your message.

say something sweet custom oreo cookie packaging

When your design is complete, you can actually get it made and filled with Oreos. The custom package holds 14.3 ounces of creme-filled bliss. That’s almost a pound of cookies! For craftier cookie lovers, the packaging also comes in simple black-and-white (much like the cookies themselves) with a set of markers to be colored in by the recipient. Mad props if you can color the whole bag before opening it.

Munchies aside, the packaging is beautiful, unique, and personalized making a bag of Oreos an even better gift idea. (Even if it’s a gift to yourself.)

Custom gift boxes and personalized retail packaging is an important aspect to remember this time of year. The attention these boxes draw is marketing that you cannot afford to miss out on. Not to mention it makes whatever’s inside that much sweeter. In the case of the new Oreo packaging, truer words have never been spoken. But presentation pieces like it are always the smart (and stylish) choice for packaging upscale products.

Images: shop.oreo.com

What is the Recipe for Packaging?

I came across an introduction to the Brand Packaging’s Packaging That Sells V show that is scheduled for October 2009. They say:

“Your packaging is critical to your brand. It’s the last three feet and last three seconds (and the ultimate measure of success) of your marketing program. But, these days, packaging has to do more than just “pop” at the shelf; it must communicate the story of your brand and become an essential part of consumers’ daily lives. Is your packaging powered to do all that?”

This is so very true and good packaging design can help you make your product, your brand, and your packaging an “essential part of consumers’ daily lives.”

Examples of custom, limited edition, water bottles by Evain designed for different audiences.

Examples of custom, limited edition, water bottles by Evain designed for different audiences.

So you may ask, what’s the recipe for creating this type of packaging?

  1. Meaning: The first step in creating packaging that will communicate the story of your brand is to know what story you want to tell. People don’t want to simply purchase your brand they want to be apart of it and by knowing exactly what you want to communicate you can achieve this. Figure out your story and then try to make this visual through your packaging.
  2. Audience: Packaging is an interaction between the product, your brand, and the audience so to better communicate through your packaging you must know your audience. Knowing what they relate to, what issues affect them, and their lifestyle will allow you to create a packaging that centers on these things.
  3. Response: Once your brand has meaning, create a list of outcomes that your packaging could achieve. Think about your audience and what types of emotions, feelings, and reactions the product packing can evoke in your customers.
  4. Stay Informed: The last ingredient in the packaging recipe is to stay informed about your competition. This is a simple task that is often over looked. Staying on top of what the competitors are doing allows you to be innovative and stay ahead.

Put all these things together and your packaging will have a recipe for success.

So when the above quote asks you, “Is your packaging powered to do all that?” Your reply will be, “Yes it is!”

Innovative “Coffee Top Caddy”

Ever have problems being the person making the coffee run and trying to remember how each person likes their coffee?  I came across this creative packaging idea that I have not seen anything like before.

Josh Harris came up with the “Coffee Top Caddy”, which was created to help the people going on those large coffee runs for their co-workers.  Many people are very specific on how they like their coffee, so with this invention, you do not have to worry about getting each person’s order right.  These lids are designed to hold creamer and sugar packets right on top.  Each person can then customize their own drink by adding however much cream or sugar that they would like.

creative coffee top lid caddy

Not only does this form of custom packaging make the product more helpful, but it also makes the product much more distinctive.  Customers will recognize and remember that your store has the creative lids that make the office coffee runs so much easier.  Custom packaging lets you bring your own creativity and flair to your product’s packaging by matching the personality of your product or company.  It also allows your product to stand out on the shelf above the competition.