Medical Packaging for Education

Medical packaging can be a complicated subject. At Sunrise Packaging, we've done our fair share of creating unique boxes and packaging solutions for medical projects. We're always looking to expand our horizons, and we recently wrapped up a project on a new avenue for medical packaging for us: education. 

Launch Kit for Learning

Medical Coding Academy helps students prep for their Medical Coding National Board Exam. They came to us with a need to create a new prep kit for their students. We jumped at the chance to create these bright, engaging pieces of medical packaging. Typically, when we hear about medical packaging, one of the first concerns is what regulatory information needs to be included. It's a refreshing project that allows for more creative freedom. 

And we definitely looked to leverage our creative freedom here. We began with a custom magnet box and added a foam insert and clear, plastic pocket for the materials and products that it would hold.  The outside has a matte lamination and offset printing to ensure the vivid colors will resist fading. 

As we mentioned before, we love the colors and vibrancy of this design. 

A New Design for Medical Packaging

This kind of medical packaging puts a new spin on things. The educational aspect sends a slightly different message, particularly with the use of colors, avatars and bright content: this content will NOT be boring! And aren't those the words all of us want to hear when it comes to learning something new? 

Engaging, bright and vivid are words educators strive to hear applied to their work. Wouldn't it be great to apply them to medical packaging more often, too?

When your industry is facing a packaging challenge, check in with the team at Sunrise to help resolve it. Chances are, we might have a few ideas. Talk to our team today!

A Sales Kit for a Girl Scout

The Girl Scouts have been around for a hundred year, and they’ve been selling cookies for much of that time. Consistently and successfully. While data from the earliest of cookie sales isn’t around, we do know that since 1999, cookie sales have hovered around $700 million. Not too shabby for a longtime door-to-door operation. What many people don’t realize is that the cookie operation is fairly sophisticated, and every Girl Scout has a sales kit that could double as an arsenal. Minnesota organization Sunrise Packaging doesn’t deal in cookies, foods or this kind of box, but we have to give it up to this organization for a job well marketed.

sales kit

Tween Cookie Queens & Their Go-To Sales Kit Pitch

Any reservations you might have about taking sales advice from little girls should dissipate in the knowledge that these girls sell between 1500-3600 boxes every year. Find what tools they carry in their sales kit that you can apply to your own design:

It can pay to be a little daring

A New York Girl Scout uses an upselling tactic that appeals to easing the transaction for clients–in this case, when it comes to math. One box of cookies is $4, and the client wants to buy two…but they only have a $20 bill. The savvy Scout makes it easier to suggest buying 5 boxes. Fewer bills, more cookies (that are freeze-able, gift-able, etc), it’s a win-win situation. Find those opportunities within your own business to integrate into a sales kit.

Balance modernity with tradition

A Connecticut Girl Scout finds modern ways to connect with customers from beyond her door-to-door sales. She created a parody of Adele’s ‘Hello’, replacing the lyrics to reference cookie selling…and driving traffic to her own cookie-selling website. It’s the goal of any marketing tactic, but it plays on the current societal state of mind (i.e. Adele as one of the most popular artists out there) while driving traffic. It’s a testament to being current and having a grasp on the public consciousness, particularly what will resonate.

Know your product…and be honest

This has been one of the most popular posts in social media for a while, so you might already know about the New Jersey Girl Scout whose brutally honest reviews of cookies was shared by Mike Rowe. It might seem counter-intuitive to marketers, but it’s a smart tactic to acknowledge the flaws in a product. It shows awareness and, hopefully, intent to fix those flaws.

Building a Sales Kit With Intention

The goal of a sales kit is, naturally, to generate sales. What these Girl Scouts can teach us, when it comes to generating sales, is that having a little more intention, like fundraising, can add to the overall goodwill. It also helps that this is one of the most recognizable brands out there. Iconic packaging design that meets customer expectations is another part of the successful Girl Scout brand recipe. It’s an organization that has been around for a long time, and with this level of savvy sales ingenuity, could move into the future with ease. Although, we might recommend a more rigid custom box to stop those annoying broken cookies in the future!

Product Launch Kits and Why You Need One

Product launch kits are like battering rams for new business owners. These customized kits don’t just put a foot in the door–they kick it in and take a stand! For a variety of reasons, launch kits can put your product at the top of the charts when it comes to retail.

 

What are Product Launch Kits Exactly?

 

Fair question. For packing such a powerful punch, one might think a product launch kit is some sort of secret weapon. A specific tool, like a wrench. In actuality, a launch kit’s real power relies on its ability to be customized. Adaptable. A launch kit can be tailor fit to any consumer or company.

 

Physically, product launch kits are customized corrugated boxes, typically with an E-Flute wall structure for emphasizing graphics and logos. An appealing, attractive box that can store and support a new product, as well as any informational materials that come along with it. Keeping those elements in mind, the options for a final launch Kit are nearly limitless.

 

Under Armour E-Flute product launch kit for marketing

 

Where to Start

 

When trying to decide on the right product launch kit, it’s important to consider where your product is at in the marketing/retail process. Is your product fresh and new, barely out of the prototype stages? Is your product an established tool or concept that has seen plenty of shelf time? Is your product practical, or is it for pleasure? Or entertainment? Is your product trying to reach a typical shopper? Or is it specialized to a particular industry, like medical equipment?

 

For products fresh out of the gate, product launch kits are invaluable. There’s no substitute for getting your product into the right hands. Tactile contact is still one of the biggest advertising tenets. When you get your hands on a wrench, you know what it does, right? This isn’t always true with a brand new invention or product, which is where a launch kit comes in. It can answer questions, show diagrams, all while keeping your product in a potential buyer’s hands. Product launch kits can even be made to look like actual retail packaging to give a store a peek at what your product might look like on their shelves.

 

But maybe your product has been around the block. Maybe your product isn’t even a product. Perhaps it’s a new idea for a non-profit organization, or a new promotion from a timeless sports team. In which case, your product launch kit might be more of a relaunch kit. This is also an effective tool, breathing a second wind into a classic model. Maybe your custom launch kit could be more subtle in its design, opting for a glossy laminate with a stark logo instead of informative blurbs and splashes of color.

Custom presentation packaging product launch kits for Minnesota Vikings

Customization is King

 

No matter which stage in the spectrum your product–or property–is at, the best part of a product launch kit is its ability to be loaded with SWAG. When fit with a die-cut foam insert, or thermoformed tray, a launch kit can store not only the actual product, but related materials, flash drives, and any other relevant promotional materials. If you’re a gym, maybe you want to include a water bottle with your logo, or a personalized sweatband. With a custom foam insert, a launch kit can house just about any giveaway goodie. These promotional items will add value and also increase notoriety.

 

custom presentation packaging, Custom cigar stle box, custom packaging, foil stamping, sbs trays

 

Bottom Line? In today’s market, it will be difficult to make a splash without some sort of custom product launch kit. The days of pamphlets and firm handshakes are over. With so many products and innovations, don’t you think your business card should be a little more three-dimensional?