Ever wonder how often consumers actually use the cases their DVDs come in? The NPD Group conducted an interesting study commissioned by the Content Delivery and Storage Association (CDSA) and the Entertainment Merchants Association (EMA). This study tested how consumers store their DVDs and video games. The study showed that most consumers actually do store their DVDs and video games in the original cases, rather than throwing the cases away.
The average DVD collection contains 114 titles and the average video game collection has 48 titles. There is a large demand for DVDs and video games, so it is important to pay attention to how important the packaging is to the consumer. If it has high significance, companies may want to invest in more durable and eye-appealing packaging. If the packaging does not have much significance, they may not want to invest as much money into it.
Eighty-nine percent of DVD owners and eighty-eight percent of video gamers do store the discs in the original cases. Five percent of DVD owners and eight percent of video gamers use plastic sleeves to store the discs and save the cases. Only six percent of DVD owners and five percent of video gamers throw away or recycle the original cases. This could partially be because the majority of consumers would rather give away, sell, or trade their DVDs and video games when they are finished, rather than throw them away.
There are a number of reasons why the packaging is important to the consumer. Cases provide protection for their discs, which can be easily scratched. The printing on the cases allows for easy organization and title identification. The packaging also brings personality to the product. The artwork is eye-appealing and the consumer associates it with the title. Some see the disc cases as a part of the actual product.
Since DVD and video game packaging is so important, companies may want to invest in high-quality, durable cases that are offered at a reasonable price.