While it's true that you shouldn't judge a book by its cover, the adage doesn't quite extend to product packaging. Packaging makes a first impression and a lasting one at that. It's what might draw someone to your product, and draw them back again. Choosing the right printing technique plays a key part in making an impression (pun slightly intended).
At Sunrise Packaging, the printing techniques which you can use include:
Printing techniques not only enhance design, but lend a tactile quality to packaging. Who can see an embossed design and not run their fingers over it? By appealing to multiple senses, it enhances the user's experience with your product before they've even opened it up.
Embossing and Debossing Printing Technique
Embossing and debossing are similar processes with opposite effects. While both involve a mounted plate making impressions, embossing produces a raised impression while debossing creates a depressed impression. Both techniques give the final product some texture, making the packaging irresistible to fingers running over the design. The example to the left shows debossing; note that either can be used in conjunction with foil printing.
Foil Stamping Printing Technique
As noted above, both embossing or debossing can be used with foil stamping for an impactful, striking image. Known as hot foil stampers, foil stamping machines use heat to transfer metallic foil to a solid surface. As a permanent process, it's popular for products with longevity: luxury keepsakes, like the Minnesota Vikings package to the right, branded items for photographers, or any business which needs to make their mark.
Silk Screening / Screen Printing Technique
In silk screening or screen printing, a stencil forms open areas of mesh that allow ink to transfer to the material. A roller then rolls across the stencil, forcing ink into the desired space. This method, possibly familiar to you from custom t-shirt designs, is usually employed on boxes (like the Kentucky Derby example) or binders.
Print Coating Printing Technique
Print coatings not only enhance but also help protect the design. The coating can protect against the effects of repeated use, extreme temperatures, moisture, things that threaten the integrity and longevity of a box, binder, or other type of packaging. There are several types of print coatings. Each come with their own pros and cons; check out some of the options below, or chat with an expert for recommendations based on your needs!
- Overprint varnish is the most cost efficient type of print coating. It provides a mild shine and some protection.
- Aqueous contains protective sealants yet is environmentally-friendly as it is water-based. It's fairly glossy, per the example, and won't yellow over time.
- Laminates has two options: film and liquid based. They're very effective in protecting from water and provide wipe-able surfaces.
- UV Coating is liquid-based and applied/cured by UV lamps. Its main advantages include the highest gloss out of these options, better clarity and higher abrasion/rub resistance.
Contact a representative to find out which options fit your product and your budget!