Jewelry Boxes & Luxury Packaging in 2018

Luxury packaging is all about presentation. Ok, the argument could be made that most of packaging is presentation, right? But it's especially true when it comes to big-investment items. Fine watches, expensive jewelry boxes, unique cologne and perfume. All of these items tend to come in packaging that specifically serves to showcase the item. 

Jewelry presentation boxes tend to be especially ornate. But companies don't have to rest on classic, old-fashioned approaches like velvet boxes and silk cushions. As consumers seek out more unique styles, packaging has become more unique as well. Bakers twine replaces ribbons, and magnets replace clasps. Like these custom jewelry boxes we just completed for Lenny & Eva

Custom Jewelry Boxes For the Modern Buyer

The societal take on jewelry gifting has practically passed into the realm of satire. A hinged box, usually satin or velvet, pops open to reveal something shiny and expensive sitting on a cushion of contrasting color.  The ads usually some sort of high drama, the kind of aspirational marketing that looks pretty, but is essentially unrelatable for the masses. 

Modern audiences don't want that kind of fantasy. They want to know where the products they choose to patronize come from, maybe even who made it. Packaging trends reflect this desire for honesty and authenticity.

The boxes we made for Lenny and Eva reflect those desires. A brand designed to evolve with fresh designs seasonally while staying true to their aesthetic, we helped create jewelry boxes for them that can weather that evolution without going stale. These custom jewelry presentation pieces are wrapped in a plain textured paper and stamped with gold foil. Simple and classic, yet with a modern and unique spin that is all their own. 

These custom retail boxes will keep products safe from harm while promoting the Lenny and Eva brand at the same time. It's the ultimate coup for retail packaging: the customer now has two pieces which they'll keep around their home, both the jewelry and the packaging. 

Start Designing Your Custom Project 

Working with an organization on custom jewelry boxes or any personalized packaging piece lets Sunrise Packaging stretch our creative muscles. Let's see how we can help you meet your market's desires! Contact us today.

Promotional Boxes

Promotional boxes are ideal for organizations to achieve multiple goals. I know what you're thinking--it's just a box, what objectives does it really need to meet?--but consider the other elements that come into play when it comes to packaging. Packaging is just as important as the product it holds. 

To make the most of promotional boxes, it's important to start seeing them as the marketing tools they are. A custom box, designed to your specifications, is an investment that will pay dividends in the areas that matter. Brand awareness. Product protection. Increasing name recognition. Enticing buyers. 

See? A custom promotional box can answer a lot of needs in one literal package. 

Checklist for Your Promotional Boxes

So what's important when creating a custom promo box? Here are the main things you need to have figured into your design. 

  • Unique design: Customers are drawn to pleasing aesthetics and design. But what really entices them to pick one off a store shelf, or take a picture to share on social media? Unique designs. Determine what kind of color palette and style best complements your product, and design custom packaging that draws attention and works with the box contents.
promotional boxes
  • Surprising content (as in the words on the box, not the product inside): There's a reason that people love reading the messages inside Dove candy or underneath Snapple caps: it's a surprising bit of content that's generally pleasant. Yes, you could just put your company name and the product on the box (and the SKU or UPC), but have fun with it. Your customers will appreciate it. It's an opportunity to do a little extra marketing and share your company values.While we're on the subject of content, don't forget to include the basics of your company. Website, social channels, and a hashtag for customers to share photos of your product and fantastic packaging.
  • Choose the right insert: Keep your product in place with custom inserts. Consider including thermoformed trays, foam, or other inserts to stop things from shifting and to add a layer of protection.  Inserts can also include other printed materials, like instructions. If you're ready to take it to another level, consider a custom flash drive for customers to access instructions, videos, a whole host of materials.
  • Price out necessary upgrades: Leave a little space in your budget to explore potential upgrades. It could mean soft-touch lamination to enhance the feeling of the box. Or handles are ideal to increase mobility. Embossing, foil stamping, and other finishing options can add a literal polish to presentation packaging.

The Value Proposition for Promotional Boxes

Promotional boxes can do double-duty as marketing for your product as well as your business. Make sure it's clear to customers who you are and what you do. And your packaging is a great way to reinforce these messages.

Reach out to our sales department today to get started with your optimized custom promotional boxes!

Luxury Packaging Market

It's a good time to be in the luxury packaging business. 

According to a report from Market Intel Reports (read more at Whatech), the luxury packaging market is set to increase by 5% in the next five years. That means by 2021, the market should reach a value of over $20 billion. Large as the number is, this isn't a total surprise. Sunrise Packaging has had a front-row seat in watching these trends grow over recent years. The demand for great packaging has never been higher, and if this report is correct, it's only going to increase in the coming years.  

The full report includes information on opportunities and restraints on the market, but here are our main takeaways. 

 

Luxury packaging for cigars

Luxury Packaging Trends

So what's driving the increase in demand? There are three main factors--

  • personalized packaging
  • increasing awareness to sustainability issues
  • demographic and economic drivers

--combined with the need for premium brands to find more ways to differentiate themselves. The rapidly-changing marketplace means that brands can't coast on their name anymore. Consumers have access to literal world of products available via the Internet, and if a brand isn't holding up, consumers aren't shy about broadcasting their displeasure. 

The report includes more information on the state of every continent in terms of the luxury packaging market. The United States is the largest luxury market ( 21.5% revenue share). China holds the distinction of taking second in two categories: consumer of luxury goods and luxury packaging manufacturer. However, with a 36% consumption share of the world’s luxury good market (in terms of revenues), Europe leads the way. It helps that the majority of luxury brand houses call the continent home. Take a second and write down the top five luxury brands that come into your head. What's on the list? Gucci? Chanel? Rolex? Mercedes Benz?  Italian, French, Swiss, German.  From that list, you can also get a sense for the products that tend to drive the market. 

It used to be that these products were hard to get. They were limited to those who either lived in areas affluent enough to shop the storefront, or those able to order via catalogs or other methods. E-commerce has leveled the access level (not to mention discount sites and others). Luxury packaging helps to set products apart in the egalitarian marketplace. Packaging has an important role in maintaining a brand's image. This is even more important in the age of social media, as brands are finding opportunities to tie custom packaging to marketing strategy.

Custom Boxes & Luxury Packaging

Luxury packaging is about a few factors: design, materials, and experience. Does the package design reflect your product and your consumers expectations? Did you use materials and finishing options that look and feel a little indulgent for the consumer? And consider how both of those designs contribute to the experience of opening the package. Custom options make the difference between luxury and mundane. Contact Sunrise Packaging today to help create your luxury packaging.

How Sales Kits Score Home Runs

The 2016 baseball World Series will see one team put an end to a longstanding drought. As the Cleveland Indians face the Chicago Cubs, their histories are almost overshadowing the series itself.  It’s been over 50 years since the Indians won the World Series, and over 100 years since the Cubs won (yup, the World Series has been a thing for a while). There are a lot of elements that need to come together for a baseball team to make it to the top of the pile. But it all starts with fundamentals. A good pitching staff, a solid batting lineup that delivers, minimal fielding errors, all things that are possible at any level of the game. That’s what makes them fundamentals. The same principles apply to putting together sales kits.

Sales kits, as Bark Creative puts it, are the “pinch hitter” for marketing any business. They should be malleable to be used by sales teams in different settings and environments, appropriate and attractive for consumers. When you need to get the attention of a potential customer, call in the sales kit. Here’s what you need to have.

Sales kits can be in cigar box formKey Elements of Winning Sales Kits

  • Letter of Recognition
    Just like you would write a cover letter to go with your resume, include a customized letter in your sales kit for the recipient. Let them know how/where you met, any relevant details, but most importantly, how you can help them.
  • Case Studies
    It’s surprising how many businesses tend to spend time and money crafting copy, but don’t utilize one of the most powerful marketing tools: case studies. Basically, review your portfolio of customers and select a few that exemplify your business model. Chronicle your work with them, and turn it into a narrative that exemplifies your work style, mission, values, and most importantly, how you build relationships with clients and customers.
  • Products & Services
    Now that you’ve shown them what you do, tell them what you told them. Redundant? Not to retain information.  Include a list of services or products in your sales kits so it’s clear to your prospective customers what’s offered.
  • Ending Call To Action
    This is how to ensure that your pinch hitter (AKA sales kit) hits a home run.  Lay out the next steps for the recipient. Is it a phone call, an email, a form completion? Don’t make it hard for your customers to give you money.

And how do you tie all these elements together? Presentation packaging.

Presentation packaging is the key to making your sales kit memorable. Think of the purpose of uniforms for baseball teams. They tie the players to each other, but are still personalized with numbers and names. Uniforms are branded proudly, and designed to be functional and resilient. Most importantly? They sell the team as a whole. Presentation packaging should do the same for your sales kits.

Contact Sunrise today to explore the options in custom boxes for custom sales kits.

FlashPad Wallets: The Perfect Closing Gift

Okay, let me rephrase: FlashPad Wallets make the perfect closing gift *holder*.

Giving clients a gift at closing as a realtor sounds like a great idea. Who doesn’t like presents, for one, and a gift is a great way to express your appreciation for their business. It’s also a delicate way to ask for a referral (directly or indirectly, depending on your style). However, there are ample opportunities for the sweet gesture to go awry as RealtorMag describes.

For example, a set of crystal wine glasses sounds lovely. Unless they’re emblazoned with your company’s logo, in which case it’s really just a present for you, right? And what if they choose not to drink alcohol? Yes, we know that wine glasses don’t have to be used for wine, but it’s the implication as well as the lack of personalization that offends.  

So how does one come up with a gift that’s personal (but not too personal), won’t offend in any way, leaves a positive impression and reinforces your chance of a referral?

FlashPad Wallets can hold gift cards or USB Drives

FlashPad Wallets to the rescue

FlashPad Wallets are a new take on our classic FlashPad. They are smaller, lighter, and more portable.  The Wallet snaps shut and opens like a bifold wallet (hence the name...and it also possible to purchase as a trifold for more content). The inner and outer areas are completely customizable to whatever logo and messaging you want to share. While the package might become a keepsake for your client, what’s inside will catch their eye.

As RealtorMag notes, there’s one gift that everyone appreciates: money. It’s a tad gauche to fill it with cash, not to mention impersonal, so select a gift card that meets their needs. You’ve spent a substantial amount of time with them, so think back to conversations with them. Are they planning on buying new furniture? Do they love Starbucks or some other item? Does their new house have a lot of shelves that need to be filled with books? The opportunities are endless. The finishing options for FlashPad Wallets also allow for you to write a personalized message while the preprinted packaging does the selling for you.

Another option for the Wallet is a USB drive to be filled with whatever materials you share with clients. Information about their new neighborhood, any closing documents that can be saved digitally...whatever you can think of. I love the key-shaped USB for this idea; it’s a nice touch without being too cutesy. 

Regardless of how you choose to bookend the relationship, your client will probably remember you more for how you worked with them than the closing gift. Use the gift to build your reputation and connect with clients on a deeper level. And let the FlashPad Wallet remind them of where to send referrals. 

Out-Of-The-Box Custom Boxes

Custom boxes or packaging are the best way to catch the eye of a customers. If your product is new to the market, unique packaging is practically a necessity. We offer a variety of cool packaging concepts, but some places take it to another level. Sometimes eco-friendly, always creative, these packages are the serendipitous results of marketing and manufacturing.

Full disclosure: we can’t personally make any of these boxes (and trust us, you don’t want to suffer through our baking skills). Sunrise Packaging focuses on custom rigid boxes, designed to high standards with luxurious finishing touches. While the products below definitely bring a unique vibe to presentation packaging, Sunrise products always convey luxury.

Our favorite out-of-the-box custom boxes are…

  1. The Pizza Box Pizza
    Vinnie’s Pizzeria in New York is reinterpreting sustainability. Their pizza box pizza is, literally, a pizza within a box made of pizza. You can eat your box, then eat the pizza. Our only question: do you get to choose the flavor of the box? (UPDATE: the flavor is non-negotiably their personal Sicilian style).

    Custom boxes made of pizza

    Courtesy of Vinnie’s Pizzeria

  2. Come Home Gazpacho Andaluz
    The quandary of how to carry multiple bottles easily and without occupying both hands has been tackled in the liquor world, but not so much in other food and beverage arenas.  Gazpacho Andaluz answers that question with this box. It’s a one-handed operation with proper weight distribution. We’re loving the minimal, yet iconic, design. Sunrise doesn’t use these types of materials.  Our focus is on higher-quality and resistant types of packaging, but this is definitely a custom design.

    Custom boxes holding gazpacho

    Courtesy of Come Home

  3. Nude Jr. Strawberry Milk
    Milk comes from cows. Strawberries come out of the ground. Put them together, and the packaging is what you get. If drinking out of a strawberry-inspired udder is weird, don’t worry. The opening is at the top.  While Sunrise does do custom plastic packaging, this isn’t one of them.

    Custom boxes and packaging for strawberry milk

    Courtesy of Nude Jr Strawberry Milk

  4. Sapore di Nonna Pasta
    Pasta. One of the few foods that’s completely scalable in how it’s prepared, and enjoyed equally by poor college students and those in higher tax brackets. It’s delicious.  Not in our wheelhouse, but fun. This product includes pasta and the spices to enhance it, but here’s the catch: it’s actually an invitation to Sapore di Nonna’s launch party.

    Custom boxes and packaging for pasta and invitation

    Courtesy of Breno Cardoso

While all of these custom boxes are unique, there are several other aspects that went into their creation and design. Each one houses not only a product, but embodies the brand as well. The best custom boxes are the result of collaborations, both internally and with vendor selected to create it. As one of the premiere creators of custom boxes and packaging in Minnesota, Sunrise Packaging works closely with clients to develop quality products that reflect the organization.

Sunrise Packaging works closely with clients to create memorable experiences.  Rather than the above, though, we use other methods. Like foil stamp packaging, thermoforming, and turned edges, to name a few. What do you want to convey with your packaging?

Box or Not: The Next Big Thing in Hybrid Packaging

Magnetic Flap BoxGate Fold Box

When you think of a box, what do you picture?

A perfect cardboard cube? A hinged cigar box that opens from the top? Maybe you’re picturing a pizza box?

If you’re picturing that last one, you might just be hungry. But the others? Well, you make a fair point. What is a box exactly? How does one define a box. With so many styles, varieties, textures, and purposes, there’s probably only one working definition of a box–something that you can put something else into. Something that holds something.

This question is always on our mind. As we’ve often said, we prefer to think less in terms of custom boxes and more in terms of packaging solutions. The question shouldn’t be how do we shoehorn a product into a four-cornered cavity, it should be what can we create? What can we design? What’s the “box” nobody has seen yet?

Operating in this “gray area” of presentation packaging design has allowed us to create some unique products. Display kits with handles and magnetic closures. Rigid boxes with unique openings. Trays and inserts that secure products some considered unsecurable.

Of all these hybrid boxes, none stands out more than our custom pad packaging.

They’re built like a box, but open like books. Most popular of these is our FlashPad™. Designed to hold a personalized flash drive, the FlashPad has the same rigid walls, turned edges, and foam inserts as a lot of our custom packaging products, but…is it a box?

Custom Pad Foam for hybrid packagingAudio-Machine

If you go by the working definition listed above, then yes. It holds any number of objects and includes several of the elements of a typical box design, right down to the chipboard! It opens, displays, organizes and does so all with style. Presentation packaging at its finest!

What people don’t realize is that this pad isn’t just for flash drives. This box hybrid can be made to any dimensions for holding a variety of products. Makeup, iPads, pens, books–you name it! If a large, handled display kit isn’t your thing, then perhaps a custom pad can be a mini display kit. It’ll have the same rigid heft, stunning visuals, and high quality custom inserts but at a smaller size (and a distinctive opening). Substitute the flyers and pamphlets for a USB drive loaded with images and videos. If a picture’s worth a thousand words, imagine what a flash drive-full is worth! Load it up with software demos, links, or mp3s. All the while rewarding your potential with a memorable gift.

That’s just one of the big ideas coming out of Sunrise Packaging. Whether you’re looking for custom boxes, presentation pieces, or hybrid packaging–we’ll have the solution for you.

New Craft Beer Means New Brew Kit Packaging

voyageur brewing_grand marais_craft beer

Craft beer is the way. It’s the truth. It’s the future.

 

I might consider myself a craft beer aficionado (read: snob) but I think at least one of those descriptors is true for everybody: Craft beer really is the future. Stats from 2014 show a lot of growth in the craft brewing industry, and not just on the sales side. But if you’re not a numbers person, just look at the tap selection of any restaurant. Chances are good that you’ll see more than just your usual Lites. In a perfect world, you wouldn’t see any of those–but that’s probably just my snobbery talking.

The craft beer movement has added a certain class to beer-drinking. It’s made beer something to sip, something to enjoy. Something to talk about. Beer isn’t just a thing to chug at a frat party anymore. It’s got tasting notes, unique ABV’s, aromas, colors, and ingredients. Talking points. Which have become selling points.

Craft breweries are opening left and right. Two opened nearly across the street from each other in the last town I lived in. A town with a population of only about 1300. Minnesota has a huge craft brew community, both in commercial- and home-brewing. You could spend a week touring the breweries just between Duluth and the Canadian border.

The growth of the craft brew industry suggests that everyone wants a seat on this train. As the demand for new, unique beers grows greater, more beer lovers are turning to brewing their own. If you thought choosing a wine was a tiring process, try picking out a craft beer. The graphics are top notch. The logos are epic. The names are hilariously punny. And with new breweries, comes new merch.

Yes, the retail world of craft beer is getting to be dog-eat-dog. Every man/woman for their shelf, as it were. Distributors are always trying to pick the next big brew. If you’re a distributor trying to get a beer into the wild that is pubs and restaurants–or maybe a brewer yourself–you might want to consider a high-end presentation piece. Let the stunning quality of a custom launch kit highlight your craft beers with crisp organization.

Imagine a custom box, sturdy as treasure chest, embossed with your brewery’s name.

A foil stamped logo shining on turned edge presentation packaging. A clasped handle box, complete with tuck tabs and a turned edge, hardwood-pattern custom print enticing you to open it. Inside is a precise-fitting die cut foam filling, cradling a sampling of your craft beers like the gems they are. In between, a custom cavity housing a personalized bottle opener, or perhaps a fancy tasting glass with your brewery’s name front and center. Or how about a t-shirt?  A pint glass? A flash drive? A thermoformed blister pack with a sample of hops?

All of this is possible with a custom marketing kit. Use it as promotional packaging for your distributor, a holiday gift pack, a Kickstarter incentive, or even a drawing for a raffle. Upscale presentation packaging adds big value to any item–even craft beer.

Or maybe you’re selling home brewing kits. Clean, organized packaging with instructions and tasting notes, and room for booklets and tools, goes a long way with to helping a first-time brewer choose a kit at a homebrew store.

This is just the tip of the iceberg of how launch kit boxes can work towards getting a new brew noticed.

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Labyrinth : A #WhatDidYouPlayMondays Playthrough

For a long while I’ve wanted a watercooler topic to call my own. You know, something everybody is buzzing about Monday mornings. But since I’m not really up on real-time TV shows and sports is another language to me, I’ve struggled to find something to make a tradition out of.

 

That’s why I gravitated so quickly to the #WhatDidYouPlayMondays hashtag on Twitter. Pioneered by Geeky Goodies, the WDYPM movement encourages board gamers to post about what games they played over the weekend. Board and tabletop games are already great for increasing social interaction, but WDYPM takes it to the next level, connecting gamers around the world. A virtual watercooler for sharing your weekend gaming experience.

 

 

So What Board Games Did I Play this Weekend?

It was a pretty busy weekend for me, but I did get to play a few different board games, including two I’ve been meaning to check out for awhile. The one I want to zoom in on is Ravensburger’s Labyrinth, designed by Max J. Kobbert.

labyrinth_board_game_ravensburger

Labyrinth has been around for awhile and for a good reason: it’s simply a great game on all points. Easy to learn and deceptively strategic, Labyrinth proved to be one addicting board game. I was hooked from the moment I opened the box.

 

Like a good custom box should, Labyrinth’s packaging boasts colorful, kid-friendly graphics that will entice players of all ages. This version of the game has updated graphics and a beautiful turned edge box with a bright green dragon on the cover–definitely hard to pass up. It also sports the tell-tale Ravensburger blue triangular logo in the corner, which sends a message on its own. It was easier to invest in this game knowing it was from a trusted gamemaker. On the flip side–literally the flip side of the presentation packaging–the game includes a brief blurb about gameplay, a shot of the full board along with a few examples of cards. Along the side the game box has a contents list and an age range. The only thing I’d like to see in addition is a play-time gauge, but after playing this game, I understand how varied it can be with this particular game.

 

I was eager to get to playing. I had heard lots of good things about this particular game, and the unboxing only urged me on. I’ve never punched cards and tiles so fast. Even as I did, though, I was impressed by the quality of the chipboard tile. It’s impossible to get a true turned edge with punch out tiles, but the ones in Labyrinth are thick and sturdy and made of a very hearty cardstock. Definitely felt like I got my money’s worth right out of the gate.

0913151908a_1 0913151909

I’ve seen board games and I’ve seen tile games, but this is the first one that had both. Labyrithing includes a die cut game board with turned edges and tiles. In fact, the board itself has tiles firmly affixed to it. The combination of the two gives Labyrinth its unique play mechanic.

 

With one extra tile to be pushed into a row or column, a player is constantly rearranging and reshaping the maze that forms Labyrinth. It is so deceptively simple, yet subtly tricky, that I found myself plotting ahead as much as I found myself saying aloud Man, this is cool!

labyrinth_custom_board_game_chipboard_tiles_gameboardturned_edge_game_board_with_chipboard_tiles

 

We weaved our detailed miniatures–very cool witches and wizards–through the ever-changing maze, claiming treasures and trying to cut one another off at every pass. While I lost both times (losing is just par for the course for me, as I’m sure you’ll find out) I still enjoyed playing. Turns were quick and active. A lot of the game was very head-to-head, which is important to a “loser” like me. Never did I feel like the big W was out of my grasp.

 

When it was time to pack up, I was curious how Labyrinth was going to pack up in the game box. After all, the game components–save for the minis–were all punch-outs. But this game was a custom packaging dream.

 

The game box boasts a black custom thermoformed tray with slots for the cards and tiles and even the miniatures. The color adds a sense of class, while the tray itself made for a clean organization for all the pieces. There’s nothing worse than having to take a beautiful and intricate game and basically just throw it in the box willy-nilly. Luckily, Labyrinth’s custom presentation packaging doesn’t suffer that fate.

custom_thermoformed_plastic_traysthermoformed_trays_for_custom_board_game_pieces

 

Then I noticed what the recessed cavity was for: there’s an extra slot to snugly fit the gameboard into the plastic tray. As both a packaging fan and a condensing aficionado, this custom game box took the cake. While it didn’t pass the “Turn Upside-Down Test” it did come closer than most games.

 

0913152015acustom plastic tray for gameboard

Bottom line: Labyrinth is a great game for the whole family, or even for a couple short on time. They can’t all be 5-hour epic gaming sessions, folks. Let’s be honest. The presentation is very polished (due in large part to the custom plastic tray) and the rigid chipboard used here doesn’t have that “cheap feeling” that plagues a lot of games in this age of mass production. And everybody loves a good fantasy theme.

 


WDYPM

 

 

Keep up with me and everybody using Geeky Goodies’ #WhatDidYouPlayMondays hashtag, and be sure to remember Sunrise Packaging, Minnesota’s own presentation packaging experts, when it comes time to print and package your custom boardgame.

 


Who’s “Deboss” When It Comes to Embossing and Debossing?

What’s the Difference Between Embossing and Debossing Really?

 

Embossing and debossing seem to be two terms that tend to bleed together. Both are artistic preferences for printing on custom boxes, sure, but what is the difference exactly? And when should each technique be used?

 

Both techniques use custom dies of various materials (most often magnesium, copper, or brass). These dies use combinations of heat and pressure to form the image or custom lettering for packaging pieces. Additionally, both embossing and debossing make for a textured brand that can be felt. So far they sound pretty similar, right? So what separates them?

 

Embossing and Debossing: The Dividing Line

 

Embossing

Admittedly, the difference between embossing and debossing is pretty subtle. When embossing a custom packaging, the “background” is depressed. It’s not as sad as it sounds. Basically, you’re taking the letter or your custom logo design and making it stand out–literally! The relieved backdrop becomes the canvas, much like how a body of water might bolster an island. Make it pop.

 

High Quality Embossing for Turned Edge boxes

 

Debossing

If you want to get technical, debossing is the opposite of embossing. Although similar, debossing is the more traditional form of impact printing. With this process, a heated template stamps the lettering into the packaging, making a concave impression. This technique can either be blind, where the impression is colored in by its own shadow and depth, or registered, where it is filled in with some kind of ink. Of course, when you get into the realm of registered debossing, you also have to mention….

 

High Quality Debossing for marketing kits

 

Foil Stamping

Ha! The twist ending you never saw coming. Well, maybe you did. Foil stamping is a form of registered debossing where a shimmering foil is pressed into the lettering for a stunning and unique presentation. Metallic lettering on a stark background is often more eye-catching than even the most wild of graphics.

 

High quality foil stamping for sales kits

 

Whatever your packaging project–a high end presentation box with turned edges and tuck tabs, or an custom easel binder with thermoformed trays–embossing and debossing, along with foil stamping, can be added to most custom box designs. But (if you couldn’t tell from the above info) there are plenty of variables involved. When you’re considering those make-or-break details, it’s important to check with the experts. Minnesota’s own Sunrise Packaging should definitely your go-to for all your custom boxing needs.