In this booming housing market, the possibility exists for big business for mortgage lenders. The biggest problem is figuring out how to rise above the hundreds of other lenders customers can select. Marketing has changed a lot over the past decade. Interestingly, 2006 is also the last time the housing market was as strong as it is today. Ten years ago, Facebook and Twitter were new territory. Nowadays, a full social media strategy is the minimum for any marketing effort. The impact of other social sites, particularly review sites, has also impacted businesses. The feedback cycle is immediate and unfiltered, and people aren’t afraid to share their experiences with companies. The good and the bad. This is particularly important in industries where relationship building is still the standard for gaining business. You know, like realty and mortgage lending. A mortgage thank you is a no-brainer. But what kind of thank you?
Designing a Mortgage Thank You
Showing customer appreciation is harder than it seems, right? A company doesn’t want to come off too flippant, too robotic, or inappropriate. But in the interests of time efficiency, you can’t exactly spend a few hours everyday hunting down the perfect piece of artwork to complement a client’s dining room trim. Split the difference by creating a customized box. Sunrise Packaging, here in Minnesota, can help design something that meets your budget and image. And from there, come up with some ideas of how to fill it.
- Thank you note
Whether you buy a card or use custom stationary, take the time to write out the note longhand. We don’t have to explain why…right? If you don’t know what to write, Google it.
- Gift certificate for local businesses
Even if your clients are refinancing or not new to the area, a coupon or gift certificate to a local business is appreciated. Plus you can possibly build a kind of referral exchange with the other business.
- Local maps of resources
If they’re new to the area, it would be handy to learn about things that are nearby. Dog parks, microbreweries, escape rooms, whatever they’re particular deal might be. You know a lot about these people, you should have an idea of what they like.
- A cash card
It might feel a tad crass, but if we’re being honest, cash is the only universally appreciated gift. It allows the customer to spend it on whatever they want, without feeling obligated in any way. It’s not quite the gift that keeps on giving, but it’s close.
Choosing the Box Options
Believe it or not, but a box isn’t just a box. Take the time to figure out what needs to go *in* it, then we’ll know what types of custom box options it needs. How to make your branding stand out, what types of insert it needs to protect and preserve the gift, and best of all: how to make that perfect final impression. This is a business of referrals. Your mortgage thank you should have them talking about your company into the next decade.