Some rules of marketing apply to all sectors, but when it comes to niche industries, like casinos, the rules are different. While a health organization has no problem promoting health, casinos typically don’t promote excessive gambling. It leads to creative angles that tap into different areas of the subconscious. One area in which this is evident is in casino packaging options.
The goal of any casino is to bring in players. It’s no coincidence that many casinos use magnetic cards to run… Well, everything. These cards make it easy to move around the space, from checking in to rooms to paying for meals to gambling. They also enable casinos to know exactly where you are and what you’re spending. Casinos are pros when it comes to using data to inform marketing decisions. And if you’re a major spender or high roller, there’s an incentive to keep you on the premises. And to get you to return ASAP.
Casino Packaging for High Rollers
From those handy magnetic cards and other resources, casinos know a lot about their clientele:
- Visit frequency
- Room and meal preferences
- Gaming and entertainment habits
- Betting amounts
- Stores you visit and items you buy
And that’s the tip of the iceberg. Savvy casinos are using this mountain of data to market to their desired client base to draw them in for special events, offers and more. It’s about meeting their needs before they know they need or want something.
In the image to the right, the project we completed for Harrah’s Reno Hotel plays on a few marketing tropes specific to casino packaging. To engage high rollers and provide them with something unique, we created personalized packaging to hold limited edition poker chips. These custom pads utilize luxury packaging detailing. They flip open, evoking an exciting hardcover story book, revealing a present designed to appeal to high rollers. Casino packaging like this can be customized with die cuts to hold loyalty or membership cards, keys, poker chips, or other souvenirs.
Branded with your organization’s colors and logos, this style of customized packaging is designed to enhance the customer experience.
The Best Investment Is In Your Customers
All industries want to keep and retain their customers. But for casinos, the payoff from customer loyalty is what drives the bottom line. Finding ways to please and delight them–and create incentives that keep them coming back–is the best way to earn their loyalty.
Contact Sunrise today to learn more about designing effective casino packaging!