Coca-Cola has made their vision clear of making all of their plastic bottles from plant-based materials and recycled plastic by 2020. Their latest development is rolling out new packaging for their 500ml drinks. The new PlantBottle packaging is made from 22.5% renewable plant-based PET and 25% recycled plastic. The reason these new bottles are more eco-frlendly is that they’ll reduce the company’s dependency on fossil fuels. They are being released today in the UK and can be identified with a PlantBottle logo. More than 5 billion of Coke’s PlantBottles will be available in 20 countries by the end of 2011.
Coca-Cola is not new to the green movement. In fact, last year they won the Best Sponsor Activation award at the UK Festival Awards for their recycling program. Coke is committed to recover the equivalent of 100% of their packaging by 2020.
PepsiCo is at it once again to fulfill their overall environmental goal of becoming an eco-friendly company. PepsiCo has realized something very important, their beverages are not just packaged in cans and bottles, cups are another way that Pepsi products get distributed. Places like colleges, stadiums, theme parks, and eateries use cups to serve Pepsi beverages. Although cans are fully recyclable and they have created the Plant Bottle, PepsiCo now has another task to tackle.
So how did PepsiCo solve this problem? They realized the need for sustainable beverage packaging and used some innovation and creativity to create 5 different eco-friendly, compostable, and recyclable cups that they will issue to their U.S. food-service customers. They designed 100% recyclable clear plastic cups, compostable paper cups, and wax cups that are made from plant-based materials from sustainably managed forests.
PepsiCo has done a fantastic job at going green and meeting their sustainability goals. They work hard to come up with innovative ways to green their packaging. PepsiCo has taken initiative to realize that consumers want to be more eco-friendly and they want their packaging to be eco-friendly as well. They hope that other companies will realize this and come up with their own ways to be more sustainable companies and produce eco-friendly packaging.
Odwalla, maker of natural juices, smoothies, protein drinks, and food bars will be hitting shelves this March, but in a greener fashion. Odwalla will be transitioning from their traditional packaging to the PlantBottle. This new bottle is made of 100% plant-based materials and is 100% recyclable. It also consists of materials derived from molasses and sugarcane juice. The goal with this new Odwalla packaging is to reduce dependence on nonrenewable resources. Coca-Cola, along with many others have replaced their traditional packaging with the PlantBottle, in an effort to make their packaging more eco-friendly.
The PlantBottle is just another step Odwalla has taken to become a more sustainable company. They have created an organization called Plant a Tree Program, which has planted more than 300,000 trees in the last 3 years. They also developed Bloom Energy Fuel Cell technology which reduces Odwalla’s carbon footprint of its plant by 35%. The PlantBottle, along with their other green innovations are helping to reduce their dependence on nonrenewable resources.