Fall has a new color and it no longer red, orange, and yellow. The month of October has transformed into the month of pink. Breast Cancer Awareness Month has made an impact on October and has evolved into more than just the familiar pink ribbon. Many companies have now been participating by using cause marketing and incorporating the color pink into their packaging.
Cause marketing involves cooperative efforts of a for profit and a non for profit company for a charitable cause. This gives corporations a chance to get involved in creating awareness and generating support for the cure. Also proceeds from the products using pink go to the Susan G. Komen Foundation. Creative initiatives such as raising awareness via Facebook and Twitter has also surfaced this month.
Pepperidge Farm is donating $0.50 to the Susan G. Komen Foundation for every Milano moment that is shared on the Milano Facebook page.
Campbell’s Soup is donating $250,000 to the foundation which is roughly 3.5 cents per pink can.
M&M sales will also contribute to the Susan G. Komen Foundation.